iPod-Connected Seniors Recharge Their Memories In "Alive Inside" Doc http://t.co/LqbXq0f1iy
The Millennial Approach to Marriage: Beta Test It First http://t.co/m0uDRM7Vr5
Top 50 S&P 500 Companies’ 401(k)s http://t.co/Q35XyFrTKk
The Surprisingly Emotional Story Of The Man Who Invented The High Five http://t.co/NebPY7sY1C
Pixar: How to Create a Creative Culture http://t.co/fVdmcrnYH0
Comic-Con Bans Google Glass During Screenings http://t.co/gyYSSIGQsk
RT @Ladiesrdtable: @johngerzema STEM is vital to our girls if we don't lead they can not follow #GirlsCan RT http://t.co/lLJss71AL5 lets do…
The Pace Picante Social Media Robot Has Gone Haywire (audio) http://t.co/LuJty2za6A
What if Morgan Freeman read LeBron James' letter discussing his return to Cleveland? https://t.co/vUCBQkM5y5
Burger King Is Run by Children http://t.co/Xpnh9nE0nz
If leaders rate own effectiveness men rate themselves higher than women. If others rate women seen as better than men http://t.co/Jn6BDoFk3U
Jon Stewart launches $10 billion 'Kickstarter' to buy CNN http://t.co/MOFGU4iTKm
Twitter releases its diversity stats. And boy, are they embarrassing. http://t.co/1AAK6vRFBI
Smart Things in a Not-Smart World Gr8 piece by @alexismadrigal in The Atlantic http://t.co/uxVlZuQtyC
American TV shows might look more diverse, but their writers aren’t http://t.co/Xi1hj4fT8n via @qz
Athena @SXSW: Finding Talent That is Right for your Vision

I will be at SXSW next week to talk about our findings from our The Athena Doctrine project. We will talk about how feminine traits are a strategic advantage in today's economy.

For many of the start-ups and entrepreneurs that will be attending the conference, success has as much to do with the people they bring together and how they inspire them as it does with intelligence, the idea or the technology. This applies to investors too by the way, a passionate investor is much more powerful that one with just deep pockets. So how do you find people to work with that share your values and how do you motivate them through passion?

There are many things you need to do, which we'll talk about in our talk, but for now let’s talk about hiring. Candidates may look good on paper and have all the right answers in an interview, but then be totally out of sync with your vision or the culture you are trying to build. So, why is the job description still a list of tasks and preconceived notions about professional and educational requirements?

Somewhere, a Berlin-based start-up, is taking a different path from the traditional resume. Somewhere has curated a group of interesting start-ups, design and advertising agencies from Berlin, London, Copenhagen, Amsterdam and San Francisco (with more cities on the way) who are in the market for new talent, but instead of simply asking candidates to send resumes, each company holds a conversation with the interested party. These conversations ask questions like “when did you go too far, or not far enough?” or “show us a picture that will expand our minds or that is important to your future,” in order to gauge the personality of the candidate, rather than the more traditional analysis of their static skillset.

If a candidate piques the company’s interest then they take the conversation to the next level and bring them in for an interview. Somewhere is flipping the typical recruitment process, first getting to know the personality or the candidate, then going more deeply into the professional accomplishments to see if there is a real fit.

That is what we call Athena leadership. It embraces intuition, a traditionally feminine trait, as the first filter, in place of analytical judgment. During my speech I'll talk about many more entrepreneurs and share some key findings which show that to succeed, to make great companies and to change the world, men and women need to embrace their feminine side.


The Athena Doctrine: Rise of Feminine Values

Sunday March 10 - 3:30-4:30PM

Austin Convention Center, Room 10AB

More info


See you there!