2015 Pulitzer Prize Winners Show A Changing Reality for Journalism http://t.co/mlGoMefOk8
1 In 3 Of Babies Are Learning How To Use Smartphones Before They Can Walk Or Talk http://t.co/MQqnPQDk2t
The bizarre history of cell phone towers disguised as trees http://t.co/H2KpGZhPaU
RT @CommonImpact: Our CEO @dholly8 had the pleasure of interviewing @johngerzema, best-selling author of “The Athena Doctrine." http://t.co
7 success principles: how functional integration can digitally transform your business http://t.co/v12YIQmCeN via @YourStoryCo
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Young Delacroix on the Importance of Solitude in Creative Work and How to Resist Social Distractions | Brain Pickings http://t.co/v7jaD2J8Uv
Great to tour @Bluhomes factory in SFO with co-founder Maura McCarthy. Twenty-first century housing #green #tech http://t.co/F1uDEFQHQb
Minecraft Fans Invited to Design a National Park http://t.co/Tbrnq9NzrU
Forbidden from riding bikes, fearless Afghan girls are skateboarding around Kabul @girlup http://t.co/KXHlEA6BCP
The Independent Women of Sweet Briar, via @nytimes http://t.co/iQnHzcGelI
Forget cars. #Tesla are setting sights on a much bigger prize. http://t.co/eaHTyEEOjG http://t.co/UvKIydE5PW
Exercise Can't Save Us From Too Much Sugar In Our Diets, Say Experts http://t.co/OCYiNk87j2
Salesforce CEO Takes Radical Step To Pay Men And Women Equally http://t.co/2Fyo3QOYBJ
Athena @SXSW: Finding Talent That is Right for your Vision

I will be at SXSW next week to talk about our findings from our The Athena Doctrine project. We will talk about how feminine traits are a strategic advantage in today's economy.

For many of the start-ups and entrepreneurs that will be attending the conference, success has as much to do with the people they bring together and how they inspire them as it does with intelligence, the idea or the technology. This applies to investors too by the way, a passionate investor is much more powerful that one with just deep pockets. So how do you find people to work with that share your values and how do you motivate them through passion?

There are many things you need to do, which we'll talk about in our talk, but for now let’s talk about hiring. Candidates may look good on paper and have all the right answers in an interview, but then be totally out of sync with your vision or the culture you are trying to build. So, why is the job description still a list of tasks and preconceived notions about professional and educational requirements?

Somewhere, a Berlin-based start-up, is taking a different path from the traditional resume. Somewhere has curated a group of interesting start-ups, design and advertising agencies from Berlin, London, Copenhagen, Amsterdam and San Francisco (with more cities on the way) who are in the market for new talent, but instead of simply asking candidates to send resumes, each company holds a conversation with the interested party. These conversations ask questions like “when did you go too far, or not far enough?” or “show us a picture that will expand our minds or that is important to your future,” in order to gauge the personality of the candidate, rather than the more traditional analysis of their static skillset.

If a candidate piques the company’s interest then they take the conversation to the next level and bring them in for an interview. Somewhere is flipping the typical recruitment process, first getting to know the personality or the candidate, then going more deeply into the professional accomplishments to see if there is a real fit.

That is what we call Athena leadership. It embraces intuition, a traditionally feminine trait, as the first filter, in place of analytical judgment. During my speech I'll talk about many more entrepreneurs and share some key findings which show that to succeed, to make great companies and to change the world, men and women need to embrace their feminine side.


The Athena Doctrine: Rise of Feminine Values

Sunday March 10 - 3:30-4:30PM

Austin Convention Center, Room 10AB

More info


See you there!