Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V
RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…
RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip
RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL
RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…
Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #pollshttps://t.co/oZtkpSVcBG
RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends
RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…
Articles

When we read about the Alfond Inn in Winter Park, Florida, a new boutique hotel owned by Rollins College, we were amazed by its innovativeness. No, we’re not talking about innovation around hotel design or cushy new mattresses. We’re talking about the hotel’s breakthrough strategy of donating profits toscholarships and financial aid at Rollins College.

In a world of rapidly rising tuition costs, the Alfond Inn stands out as an innovative solution to an increasingly growing problem. According to the data we gathered for The Athena Doctrine, 58% of millennials believe that the return on investment of a college education is worse today than it was twenty years ago. And as college costs continue to climb, so will the percentage of would-be students who say, “No thanks, not worth it.”

Rollins College’s forward-thinking approach reminds us of another business we met while researching the Athena Doctrine – Veritas Venture Partners, an Israeli venture capital firm.  Veritas Ventures crowd sourced capital by encouraging Israel’s ambitious entrepreneurs to donate equity to a “public service venture fund,” called Tmura, a Hebrew word for both "metamorphosis" and "gift of transcendent value." When the businesses went public, Tmura would sell their shares and donate proceeds to worthy applicants such as Technoda, a firm dedicated to educating children from low-income families about science and technology.  

There is still much to do to make education affordable and sustainable – but if more educators and companies think like Rollins College and Veritas Ventures, we will find a solution that benefits us all. 

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