RT @CEIR_HQ: Join @ndrapeau of CEIR, @LindseyPiegza of @Stifel and @johngerzema of @HarrisPoll for a deep dive into future trends that will…
China builds a facial recognition app for pandas — Quartz https://t.co/V0ikYiMPpK
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Nike Sneaker App: Nike Fit To Help Customers Find True Shoe Size - Bloomberg https://t.co/2Gae4xXHDQ
The Do Black card has a carbon emissions limit https://t.co/JsCIhPhGqf
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Wildlife overpasses that protect animals are spreading globally https://t.co/A72OwXV6FN
Adidas’s recyclable Futurecraft.Loop sneaker took years to execute — Quartz https://t.co/F3mkjw8TYp
Can’t afford surgery? In China, millions chip in half a penny to cover you - The Wall Street Journal https://t.co/KsI3XDTOEW
The World's First Retirement Home for Bomb-Sniffing Dogs https://t.co/r0Dh5vPHwy
Those Nikes — buy, sell or hold? Sneakers are now assets trading like stocks - Los Angeles Times https://t.co/Mccj1egc6Q
RT @axios: The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old, as opposed…
RT @HarrisPoll: Congratulations to @StJude for being named the 2019 Harris Poll Health Non-Profit Brand of the Year. Read more here: https:…
Heard the CBD hype? Our new Quartz-Harris Poll shows 86% of Americans have heard of CBD and one-in-five have tried… https://t.co/QDfXUAgar2
Excited to announce The @HarrisPoll's 2019 Brands of the Year from our 31st annual EquiTrend Study. Check out the t… https://t.co/haWoY8X63h

When we read about the Alfond Inn in Winter Park, Florida, a new boutique hotel owned by Rollins College, we were amazed by its innovativeness. No, we’re not talking about innovation around hotel design or cushy new mattresses. We’re talking about the hotel’s breakthrough strategy of donating profits toscholarships and financial aid at Rollins College.

In a world of rapidly rising tuition costs, the Alfond Inn stands out as an innovative solution to an increasingly growing problem. According to the data we gathered for The Athena Doctrine, 58% of millennials believe that the return on investment of a college education is worse today than it was twenty years ago. And as college costs continue to climb, so will the percentage of would-be students who say, “No thanks, not worth it.”

Rollins College’s forward-thinking approach reminds us of another business we met while researching the Athena Doctrine – Veritas Venture Partners, an Israeli venture capital firm.  Veritas Ventures crowd sourced capital by encouraging Israel’s ambitious entrepreneurs to donate equity to a “public service venture fund,” called Tmura, a Hebrew word for both "metamorphosis" and "gift of transcendent value." When the businesses went public, Tmura would sell their shares and donate proceeds to worthy applicants such as Technoda, a firm dedicated to educating children from low-income families about science and technology.  

There is still much to do to make education affordable and sustainable – but if more educators and companies think like Rollins College and Veritas Ventures, we will find a solution that benefits us all.