Check out the latest article in my newsletter: America This Week: Work Reimagined, Vaccine Resistors, Streaming Ad… https://t.co/v49567mzod
CNBC’s Ron Insana Insana has a particularly interesting (and sober) take on the protracted woes in our global suppl… https://t.co/aZREHgvaMj
Thanks to my panel at @MilkenInstitute #MIGlobal w/ @Mattel Ynon Kreiz, @SvonFriedeburg, @UNICEFUSA Michael Nyenhui… https://t.co/yr2dh49Ha8
RT @MilkenInstitute: Nearly two-thirds of The Listening Project respondents said that companies have been more reliable than governments in…
RT @MilkenInstitute: Strong majorities of citizens say the pandemic amplified the lack of access to social services and equity. #MIGlobal h…
RT @MilkenInstitute: The Listening Project, a study into the state of people’s lives from Milken Institute and @HarrisPoll, offers perspect…
RT @MilkenInstitute: @UNICEFUSA_CEO "They don't see the transparency...Empathy is something that leaders focus on more." @SvonFriedeburg on…
RT @MilkenInstitute: Nearly 2/3 of people globally say there is more reward than risk in a CEO speaking out on social issues. @johngerzema
RT @SvonFriedeburg: Looking forward to discussing key findings from @MilkenInstitute and @HarrisPoll's The Listening Project with @johngerz
Excited to deliver the opening plenary at The @MilkenInstitute Global Conference with the results of… https://t.co/oayc0tMOVk
Today we released the second annual Milken Institute The Harris Poll Listening Project, covered exclusively in Bloo… https://t.co/0QXBX1TqHD
Check out the latest article in my newsletter: America This Week: Flu Confusion, Facebook Woes, Stress-Job Switchin… https://t.co/nhX3OHZEVj
In our @harrispoll (26%) of Americans mistakenly think a COVID vaccine will also protect them from the flu; Convers… https://t.co/tlCAJvKXV0
The Harris Poll: Americans conflate protection from COVID, flu shots   In what is predicted to be a worse-than-norm… https://t.co/pLiCJvAmDD
Check out the latest article in my newsletter: America This Week: The Workplace and Vaccine Exemptions, Childcare W… https://t.co/s9il95BHSq
Articles

In this issue of The Hub I write on the growing consumerist trend of temporary ownership, or more precisely, ‘Cinderellanomics’. Start-ups are recognizing the need of people to control fixed costs and overhead, while still accessing goods, services and experiences they might otherwise not afford. From Rent The Runway, to Uber and Artsicle, this more nuanced form of collaborative consumerism is really about achieving states ‘temporary luxury’. The lesson: think about a luxury customer in terms other than the size of their wallet. Marketers may well find their customer segmentations bifurcated by income and more about desire and need states. Even if before the clock strikes midnight.

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