Florida brewery features dogs up for adoption on beer cans https://t.co/VKcwhiVsnj
Subway graffiti makes a bit of a comeback https://t.co/KP52lwGD0U
U.S. Union Membership Hits Another Record Low - Number fell by 170,000 in 2019, reducing share of workforce in labo… https://t.co/230kxgVAOp
“The economic pie is bigger than it’s ever been before in history, which means we could make everyone better off, b… https://t.co/TJdGZjm0T8
A global trust crisis - Axios https://t.co/rlA0xqduT7
98.6 Degrees Fahrenheit Isn’t the Average Any More - WSJ https://t.co/QaQuRUmhft
Netflix & Chilll'd: Ben & Jerry's unveils its latest ice cream flavor https://t.co/B8cks1U4Ny
Listen to Awkwafina Take Over as NYC Subway Announcer https://t.co/mSRlY3kUIf
Spotify will now make a playlist for your cat - The Verge https://t.co/Ww7nvUijbV
Are Consumers Ready for a Toilet Equipped With Alexa? - WSJ https://t.co/e0OnPvgqpj
Meet the Former Engineer Who Makes Mind-Blowing Land Art With Nothing But a Pair of Snow Shoes and Some Simple Math https://t.co/btYcJT9fkL
2019 capped off the world’s hottest decade in recorded history https://t.co/LxEso0yIdo
Why Michelin chefs are handing back their stars https://t.co/kmRxAOBd8z
Articles

In this issue of The Hub I write on the growing consumerist trend of temporary ownership, or more precisely, ‘Cinderellanomics’. Start-ups are recognizing the need of people to control fixed costs and overhead, while still accessing goods, services and experiences they might otherwise not afford. From Rent The Runway, to Uber and Artsicle, this more nuanced form of collaborative consumerism is really about achieving states ‘temporary luxury’. The lesson: think about a luxury customer in terms other than the size of their wallet. Marketers may well find their customer segmentations bifurcated by income and more about desire and need states. Even if before the clock strikes midnight.

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