RT @axios: New data from the Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can…
Last week I joined @cheddar w @dmccabe from @axios to discuss the Axios Harris Poll 100 corporate #reputation ranki… https://t.co/qRDqO1X97D
RT @HarrisPoll: Live at #SXSW #girlslounge Male Champions for Change w CEO @johngerzema https://t.co/4NfwC8VnYa
RT @HarrisPoll: Attending #SXSW? Don't miss @HarrisPoll CEO @johngerzema & @femalequotient CEO @ShelleyZalis's panel 'HR in the Post #MeToo
RT @ShaiReshef: Thought-provoking findings by my friend @johngerzema and @HarrisPoll regarding Gen Z and Millenial attitudes #Millenials #G
Are young people embracing socialism or simply redefining it? Our ⁦@axios⁩ ⁦@HarrisPoll⁩ #SXSW2019 panel discussing… https://t.co/XRUtiO75Ds
About to start our ⁦@axios⁩ ⁦@HarrisPoll⁩ #SXSW2019 Panel: Gen Z is poised to revolutionize politics #GenZ #politics https://t.co/5zPe62qfgo
Our Axios Harris Poll shows Gen Z/Millennials favor more socialism in their govt from universal healthcare to tuiti… https://t.co/Vi7IfneOb2
RT @WendySalomon1: Pleased to help @Wegmans celebrate their #1 ranked #reputation in America! @HarrisPoll https://t.co/zzdfJi2DP4
"Girl Up is just the start of a life-long journey." Felicia says that @GirlUp helped her find her voice. Join me in… https://t.co/lbz0SddBLL
RT @HarrisPoll: Tune in to @cheddar today at 10:30 am EST to watch @HarrisPoll CEO @johngerzema & @axios #Tech Reporter @dmccabe discuss th…
The Great American Techlash: My Interview in @USATODAY over big tech's troubles in our new AXIOS Harris Poll 100 re… https://t.co/EnueF2NtYr
RT @axios: It turns out a company's reputation — good or bad — doesn't make much difference in the stock market. https://t.co/gJducHbgka
RT @axios: Three major trends from the Axios Harris Poll 100: • Amid privacy scandals, big tech companies took a hit • Elon Musk shows what…
RT @axios: For 20 years, Harris Poll has been measuring the reputations of the most high-profile American companies. This year, for the fir…
Articles

In this issue of The Hub I write on the growing consumerist trend of temporary ownership, or more precisely, ‘Cinderellanomics’. Start-ups are recognizing the need of people to control fixed costs and overhead, while still accessing goods, services and experiences they might otherwise not afford. From Rent The Runway, to Uber and Artsicle, this more nuanced form of collaborative consumerism is really about achieving states ‘temporary luxury’. The lesson: think about a luxury customer in terms other than the size of their wallet. Marketers may well find their customer segmentations bifurcated by income and more about desire and need states. Even if before the clock strikes midnight.

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