RT @CEIR_HQ: Join @ndrapeau of CEIR, @LindseyPiegza of @Stifel and @johngerzema of @HarrisPoll for a deep dive into future trends that will…
China builds a facial recognition app for pandas — Quartz https://t.co/V0ikYiMPpK
Amazon offers employees $10K and 3 months’ pay to start their own delivery businesses https://t.co/sjzYd9dCXu
Nike Sneaker App: Nike Fit To Help Customers Find True Shoe Size - Bloomberg https://t.co/2Gae4xXHDQ
The Do Black card has a carbon emissions limit https://t.co/JsCIhPhGqf
Like ‘Uber for Organs’: Drone Delivers Kidney to Maryland Woman https://t.co/fXnVxXk3Ap
Wildlife overpasses that protect animals are spreading globally https://t.co/A72OwXV6FN
Adidas’s recyclable Futurecraft.Loop sneaker took years to execute — Quartz https://t.co/F3mkjw8TYp
Can’t afford surgery? In China, millions chip in half a penny to cover you - The Wall Street Journal https://t.co/KsI3XDTOEW
The World's First Retirement Home for Bomb-Sniffing Dogs https://t.co/r0Dh5vPHwy
Those Nikes — buy, sell or hold? Sneakers are now assets trading like stocks - Los Angeles Times https://t.co/Mccj1egc6Q
RT @axios: The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old, as opposed…
RT @HarrisPoll: Congratulations to @StJude for being named the 2019 Harris Poll Health Non-Profit Brand of the Year. Read more here: https:…
Heard the CBD hype? Our new Quartz-Harris Poll shows 86% of Americans have heard of CBD and one-in-five have tried… https://t.co/QDfXUAgar2
Excited to announce The @HarrisPoll's 2019 Brands of the Year from our 31st annual EquiTrend Study. Check out the t… https://t.co/haWoY8X63h
Articles

In this issue of The Hub I write on the growing consumerist trend of temporary ownership, or more precisely, ‘Cinderellanomics’. Start-ups are recognizing the need of people to control fixed costs and overhead, while still accessing goods, services and experiences they might otherwise not afford. From Rent The Runway, to Uber and Artsicle, this more nuanced form of collaborative consumerism is really about achieving states ‘temporary luxury’. The lesson: think about a luxury customer in terms other than the size of their wallet. Marketers may well find their customer segmentations bifurcated by income and more about desire and need states. Even if before the clock strikes midnight.

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