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RT @SethMatlins: For my @Forbes latest, I sat with @HarrisPoll CEO @johngerzema and CSO #LibbyRodney to look back at 10 of their polls that…
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RT @usnews: .@johngerzema, CEO of The Harris Poll, presents @usnews / @HarrisPoll survey findings on the state of economic equity in Americ…
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Articles

In this issue of The Hub I write on the growing consumerist trend of temporary ownership, or more precisely, ‘Cinderellanomics’. Start-ups are recognizing the need of people to control fixed costs and overhead, while still accessing goods, services and experiences they might otherwise not afford. From Rent The Runway, to Uber and Artsicle, this more nuanced form of collaborative consumerism is really about achieving states ‘temporary luxury’. The lesson: think about a luxury customer in terms other than the size of their wallet. Marketers may well find their customer segmentations bifurcated by income and more about desire and need states. Even if before the clock strikes midnight.

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