RT @abbyg: @grantowens @LibbyG @johngerzema agreed - have been loving this! Nice work @LibbyG.
@HarrisPoll data is just out of the field this weekend: 61% of Americans are concerned about the #monkeypox outbrea… https://t.co/HbH7vS6CSS
Check out the latest article in my newsletter: America This Week: The Great Gen Z Salary Holdup, The Thought Leader… https://t.co/oCBph5dbtr
Our new episode of @HarrisPoll #AmericaThisWeek #podcast is out today. @LibbyG and I cover consumers and the… https://t.co/hTQbxniRsS
Check out the latest article in my newsletter: America This Week: Show Me The Money, The Black and Hispanic Mental… https://t.co/JXqmj8PmFh
Check out the latest article in my newsletter: America This Week: Prenups Aren't Just For Rich People, It’s Inf… https://t.co/BkW3OR3dSK
RT @HarrisPoll: Interested in the latest consumer trends relating to back-to-school, political ads, and more? Tune in Wednesday as our CEO…
@NewYorker/@HarrisPoll: While (15%) of married or engaged Americans say they’ve signed a #prenup, 2x as many #GenZhttps://t.co/e1WDpkT90b
Check out the latest article in my newsletter: America This Week: The Campus Mental Health Crisis, Gas Prices Bruis… https://t.co/FWtyGx79HA
Check out the latest article in my newsletter: America This Week: The State of Society at MidYear- Special Report… https://t.co/JDoPeKTw8h
RT @RobbieGramer: The 'thanks, Putin' effect: In 2014, just 3 NATO countries met the alliance's threshold of spending 2% of GDP on defense.…
RT @HarrisPoll: Check out the latest America This Week: From The Harris Poll podcast episode by @johngerzema and @LibbyG. Listen on Apple…
Check out the latest article in my newsletter: America This Week: It's Just Too Much, Inflation and Job Switchi… https://t.co/qoyOS3OvTW
@HarrisPoll's America This Week has new polls with @Forbes on how Black Americans feel two years after #GeorgeFloydhttps://t.co/3qC1QH4Is8
This morning we released the @axios @HarrisPoll 100 rankings on #corporatereputation: #1 @Trader Joe’s, #2 @HEB Gro… https://t.co/tnBvh0uSoP
Articles

In this issue of The Hub I write on the growing consumerist trend of temporary ownership, or more precisely, ‘Cinderellanomics’. Start-ups are recognizing the need of people to control fixed costs and overhead, while still accessing goods, services and experiences they might otherwise not afford. From Rent The Runway, to Uber and Artsicle, this more nuanced form of collaborative consumerism is really about achieving states ‘temporary luxury’. The lesson: think about a luxury customer in terms other than the size of their wallet. Marketers may well find their customer segmentations bifurcated by income and more about desire and need states. Even if before the clock strikes midnight.

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