In our @HarrisPoll w @Forbes 64% aware of #Omicron; 78% of those, worry it will evade existing vaccines incl.(81%)… https://t.co/VA1hUikHh0
Americans Are More Worried About Omicron Variant Than Delta, The Harris Poll Finds   In our new weekend study provi… https://t.co/cLhgnF8z2X
Check out the latest article in my newsletter: America This Week: Omicron Arrives, Boosters Rise, Borders Close, Wi… https://t.co/flrjwdSGR9
How to Talk to Your Family About Cryptocurrency #happythanksgiving https://t.co/FS1yhUh1hO
Check out the latest article in my newsletter: America This Week: Stuffing and Masks, Expensive Turkeys, Vaccine Ma… https://t.co/DWItF4lmzr
RT @YourOAAA: Don't miss today's OAAA webinar with @HarrisPoll CEO @johngerzema as he presents a forward look at consumer intent for the fi…
Check out the latest article in my newsletter: America This Week: Long On Travel and Movie Theatres, The Santa Surg… https://t.co/9nIWIaTQZb
Our new inflation survey from The Harris Poll is covered by Bloomberg News @TheStalwart in what Joe's interested in… https://t.co/GMojAK3gBC
Check out the latest article in my newsletter: America, This Week: Mixing Jabs, Breakthrough Blues, Foggy Judgement… https://t.co/dK8mZ294Mn
Check out the latest article in my newsletter: America This Week: Work Reimagined, Vaccine Resistors, Streaming Ad… https://t.co/v49567mzod
CNBC’s Ron Insana Insana has a particularly interesting (and sober) take on the protracted woes in our global suppl… https://t.co/aZREHgvaMj
Thanks to my panel at @MilkenInstitute #MIGlobal w/ @Mattel Ynon Kreiz, @SvonFriedeburg, @UNICEFUSA Michael Nyenhui… https://t.co/yr2dh49Ha8
RT @MilkenInstitute: Nearly two-thirds of The Listening Project respondents said that companies have been more reliable than governments in…
RT @MilkenInstitute: Strong majorities of citizens say the pandemic amplified the lack of access to social services and equity. #MIGlobal h…
RT @MilkenInstitute: The Listening Project, a study into the state of people’s lives from Milken Institute and @HarrisPoll, offers perspect…
Articles
Photo courtesy of Creative Commons
The DIY Utility Company

The problem, as they saw it, was a matter of finance, not technology. Stanford Business School friends Lynn Jurich and Ed Fenster solved the basic problem in residential solar energy — upfront cost — by offering homeowners fixed leases on all the equipment they need to get off the grid. Their San Francisco firm, SunRun, gives homeowners guaranteed fixed energy costs for twenty years along with free maintenance with little or no initial investment.

The customer signs a long-term agreement, which sets a fixed cost for power. If the house is sold, the contract passes on to the next owner. At the end of the term the owner can renew it, buy the system outright, or have it removed. With thousands of homeowners signing long-term agreements, SunRun Is actually developing a new type of electric utility with generating capacity spread thinly across the country. Like all utilities, it enjoys predictable revenues from large numbers of customers. The difference is that SunRun never has to buy fuel for power generation, and it will never be affected by environmental regulations.

SunRun’s message emphasizes “how you can save $50,000 over the life on the contract and avoid having your utility bills raised,” says Jurich. “Because of the recession there’s been a rush toward getting this type of certainty, this kind of predictability when it comes to costs. In that way, we’ve been helped by the downturn.” SunRun’s customer base has increased by over four hundred percent in 2010 and has raised nearly $ 100 million in financing.

SunRun is one of fifty companies interviewed for the Wall Street Journal best-seller: Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live.

Comments