World’s Biggest Investor Tells C.E.O.s Purpose Is the ‘Animating Force’ for Profits via @NYTimes https://t.co/8vaciU4VIe
Americans Now More Likely to Die From Opioids Than Car Crashes - Rolling Stone https://t.co/Tc3upQedDF
Here is my commentary in @usnews ––A New Era Requires a New Type of Leader https://t.co/sbmdwpf5RS #leadership #business @HarrisPoll
I was my sick mother's caregiver, don't underestimate the stress caregivers face https://t.co/k7TEKkdzCz
This week I discussed with Forbes the evolution of WeWork into The We Company and why this rebranding makes sense f… https://t.co/ftrVh0BMiK
The Air Force is launching its first Pitch Day to attract tech startups - Fast Company https://t.co/1KZCjh6SpL
RT @stagwellgroup: Our COO, Beth Sidhu, discussing the “analysis paralysis” that may plague consumers with the coming of #5G #CES2019 https…
You’ll share this apartment with a stranger — but don’t dare call it a dorm - Los Angeles Times https://t.co/hiSguD0vn4
When parents of same-sex couples refuse to attend their wedding, this mom steps in - CNN https://t.co/hwPHuw2Koq
The Cost of Shutting Out Immigrants - Barron's https://t.co/o6fPZkPwm8
Apple just lost a Facebook: Apple has lost $452 billion in market cap since Oct 3 and those losses are larger than… https://t.co/0RRvzC83PV
RT @Forbes_Agency: The World Against Gen Z: How Companies Can Help Alleviate Generational Stress https://t.co/aeKGX3IW8s via @johngerzema
In the Race for Content, Hollywood Is Buying Up Hit Podcasts via @NYTimes https://t.co/r1F1s4RteH
2018: The Year in Visual Stories and Graphics via @NYTimes https://t.co/ZeH9WxG1rV
California is banning the retail sale of cats, dogs and rabbits in the new year https://t.co/REwlnzGmGV
Articles
How Women (and the Men Who Think Like Them) Will Lead the Future

The Athena Doctrine was recently profiled in LDRLB | Leadership, Innovation & Strategy. Check out the full text below, and read the full article here.

*     *     * 

Recently, I was privileged to read a fascinating research project by John Gerzema and Michael D’Antonio titled The Athena Doctrine: How Women (and the men who think like them) Will Rule the Future. These two gentlemen (emphasis on gentleMEN) traveled to 13 countries and surveyed 64,000 people to prove “How Women (and the men who think like them) Will Rule the Future.” Gerzema and D’Antonio asked half the research participants, 32,000 people, to categorize a list of qualities as either “Masculine” or “Feminine.” They then asked the second half of the population, another 32,000 people, to rate the importance of those same qualities in a good leader. The second half wasn’t aware of any gender associations with the qualities to prevent any bias in the results.

The conclusion from the surveys was that the qualities people found to be more feminine were the same qualities that people found essential for a good leader. Examples of the results include:

Masculine Qualities: Dominant, Independent, Competitive, Hard Working, Assertive

Feminine Qualities: Dependable and Reasonable, Long-Term Oriented, Collaborative, Adaptable and Flexible, Patient, Loving, Caring, and Kind

The book goes on to explain that after The Great Recession, many people all over the world, especially Millenials, believe that the old system of leadership and governance is not working anymore. The masculine traits displayed until now are not enough on their own. There needs to be a balance with the feminine qualities so individuals, families, and communities today can live better lives than those lived by the generations of the past.

The “feminine traits” are exhibited by both men and women, and the examples in each chapter include a mélange of masculine and feminine protagonists from over 13 countries. Interview participants include college students, social entrepreneurs, corporate executives, city officials, presidents, and prime ministers. All these people substantiate the most important point of the book: It’s not about determining the superior sex, men or women.

It’s about finding the qualities that are necessary for success in every aspect of life that needs to be pursued more diligently. As it turns out, people (at least 64,000 of them) think that these qualities are more feminine, or more naturally displayed in Women. I highly recommend The Athena Doctrine, written by two renowned researchers, writers, and critical thinkers. It’s a professional biography of some of the greatest movers, thinkers, and shakers of our times in countries, cities, and towns all over the world. Most of us, 99.9 percent at least, won’t get to be the next Jobs, Besos, Disney, but we could be like these people: People who do what they do in a “feminine” way rather than the “masculine” way to impact our communities and countries around the world. This little change can make all the difference. To get where they got, we got to do what they did: Be a little more feminine.

Comments