Doctors Are Tweeting About Coronavirus to Make Facts Go Viral - WSJ https://t.co/PByOongyW1
Digital ID company CLEAR to offer coronavirus screening for businesses - Axios https://t.co/DV5RP27Sk7
Compassion, Virtual Events, and Holidays Lead GIPHY’s April Insights https://t.co/v8MnUAYBgq
Is This the Future of the Fashion Show? - The New York Times https://t.co/zQHq2lhpSa
In our @Harrispoll in @USATODAY nearly a third of Americans are considering moving to less densely populated areas… https://t.co/5AhK8WNwV1
RT @USATODAY: Nearly a third of Americans are considering moving to less densely populated areas in the wake of the pandemic, according to…
In our poll with @axios nearly one-third of Americans — and 39% of urban dwellers — are considering moving to a les… https://t.co/Dy6EZqD4Ps
Will coronavirus bring back the cubicle? — Quartz at Work https://t.co/nhVXmMHzJQ
Airbnb will make some property owners wait 24 hours between guests https://t.co/OSx0bZZ3G4
Is The Techlash Over? In our @harrispoll in @politico 38% of Americans say their view of the tech industry has turn… https://t.co/cgBOzGNTqb
Data from electricity use shows that storage units are in and car dealerships are out in Shutdown Nation @Axioshttps://t.co/RGM0pkm1dr
Social distancing markers from around the world — Quartz https://t.co/BW5DTXHoQu
Cash flow is now as important to Americans as Purell and toilet paper: Our @harrispoll: 87% aware of tax-filing ext… https://t.co/mhTUOiy3DV
New @harrispoll survey in @politico on re-opening the economy: "Based on what you know and have heard, when do you… https://t.co/HvlhD74WEj
Americans stuck at home will decide Hollywood’s winners and losers: Our new Wall Street Journal-Harris Poll ⁦… https://t.co/XrELBaKsfc
Articles
San Francisco Chronicle Public trusts smaller companies more than big companies

Since the global financial crisis, smaller companies that connect locally with customers — providing more personalized service and demonstrating values that resonate within their local communities — are now more esteemed, more readily trusted than the old-style giants.

 

If you grew up as I did in the ’60s and ’70s, your view of the world was populated with big companies that held an extremely prominent place in society and in your life. They were your family’s employers, the backbone of the economy, the makers of the products you trusted. From the Ford Motor Company to Kraft Foods, from ITT to U.S. Steel, these companies were deeply respected.

 

They were also impersonal, monolithic and made their decisions opaquely. Their brand personalities were very similar: sober, trustworthy, male-dominated, responsible and rich. They were substantial, serious men in three-piece suits. Even as recently as a decade ago, the large companies — like Google — were the most highly respected in the United States, with scale translating directly into trust and esteem. But, when I try to imagine their style working today, I just can’t see it.

 

To sum up, the bigger you are, the less trusted you are, and companies that have the best reputations are smaller, or they have found a way to connect more personally — or “act small.” It’s in embracing this change of relationship that modern companies are reorganizing themselves, not only to better embody corporate values, but to create more value for the customer, the marketplace and society.

 

Read more at San Francisco Chronicle.

Comments