RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…
Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #pollshttps://t.co/oZtkpSVcBG
RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends
RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…
Latest Spin on Laundromats Includes Pastries, Movie Nights and Maybe Even Karaoke - The Wall Street Journal https://t.co/9zfEHRiBwX
RT @CEIR_HQ: Join @ndrapeau of CEIR, @LindseyPiegza of @Stifel and @johngerzema of @HarrisPoll for a deep dive into future trends that will…
China builds a facial recognition app for pandas — Quartz https://t.co/V0ikYiMPpK
Amazon offers employees $10K and 3 months’ pay to start their own delivery businesses https://t.co/sjzYd9dCXu
Nike Sneaker App: Nike Fit To Help Customers Find True Shoe Size - Bloomberg https://t.co/2Gae4xXHDQ
The Do Black card has a carbon emissions limit https://t.co/JsCIhPhGqf
Like ‘Uber for Organs’: Drone Delivers Kidney to Maryland Woman https://t.co/fXnVxXk3Ap
Wildlife overpasses that protect animals are spreading globally https://t.co/A72OwXV6FN
Adidas’s recyclable Futurecraft.Loop sneaker took years to execute — Quartz https://t.co/F3mkjw8TYp
Can’t afford surgery? In China, millions chip in half a penny to cover you - The Wall Street Journal https://t.co/KsI3XDTOEW
Articles
San Francisco Chronicle Public trusts smaller companies more than big companies

Since the global financial crisis, smaller companies that connect locally with customers — providing more personalized service and demonstrating values that resonate within their local communities — are now more esteemed, more readily trusted than the old-style giants.

 

If you grew up as I did in the ’60s and ’70s, your view of the world was populated with big companies that held an extremely prominent place in society and in your life. They were your family’s employers, the backbone of the economy, the makers of the products you trusted. From the Ford Motor Company to Kraft Foods, from ITT to U.S. Steel, these companies were deeply respected.

 

They were also impersonal, monolithic and made their decisions opaquely. Their brand personalities were very similar: sober, trustworthy, male-dominated, responsible and rich. They were substantial, serious men in three-piece suits. Even as recently as a decade ago, the large companies — like Google — were the most highly respected in the United States, with scale translating directly into trust and esteem. But, when I try to imagine their style working today, I just can’t see it.

 

To sum up, the bigger you are, the less trusted you are, and companies that have the best reputations are smaller, or they have found a way to connect more personally — or “act small.” It’s in embracing this change of relationship that modern companies are reorganizing themselves, not only to better embody corporate values, but to create more value for the customer, the marketplace and society.

 

Read more at San Francisco Chronicle.

Comments