RT @StaceyJonesACN: Thanks to @AmyFuller for leading the way to #futureworkforce discussions on ethics, purpose and social activism. Such…
RT @AmyFuller: Great food—and drink!—for thought @Accenture’s SoHo Content Studio about what’s next for workforce social activism, with @Ha
Sweater brand Sheep Inc. bills sheep “adoption” as a way to offset the carbon footprint of each of its sweaters ten… https://t.co/I6qlNbxMSF
RT @pearson: The Global Learner Survey is a first of its kind study letting us hear the collective voice of 11,000 learners in 19 countries…
RT @abludworth: Great intro example on disruption by @johngerzema from @HarrisPoll at @CEIR_HQ #ceirpredict: Glamour Shots went from 350 st…
Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V
RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…
RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip
RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

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