RT @abbyg: @grantowens @LibbyG @johngerzema agreed - have been loving this! Nice work @LibbyG.
@HarrisPoll data is just out of the field this weekend: 61% of Americans are concerned about the #monkeypox outbrea… https://t.co/HbH7vS6CSS
Check out the latest article in my newsletter: America This Week: The Great Gen Z Salary Holdup, The Thought Leader… https://t.co/oCBph5dbtr
Our new episode of @HarrisPoll #AmericaThisWeek #podcast is out today. @LibbyG and I cover consumers and the… https://t.co/hTQbxniRsS
Check out the latest article in my newsletter: America This Week: Show Me The Money, The Black and Hispanic Mental… https://t.co/JXqmj8PmFh
Check out the latest article in my newsletter: America This Week: Prenups Aren't Just For Rich People, It’s Inf… https://t.co/BkW3OR3dSK
RT @HarrisPoll: Interested in the latest consumer trends relating to back-to-school, political ads, and more? Tune in Wednesday as our CEO…
@NewYorker/@HarrisPoll: While (15%) of married or engaged Americans say they’ve signed a #prenup, 2x as many #GenZhttps://t.co/e1WDpkT90b
Check out the latest article in my newsletter: America This Week: The Campus Mental Health Crisis, Gas Prices Bruis… https://t.co/FWtyGx79HA
Check out the latest article in my newsletter: America This Week: The State of Society at MidYear- Special Report… https://t.co/JDoPeKTw8h
RT @RobbieGramer: The 'thanks, Putin' effect: In 2014, just 3 NATO countries met the alliance's threshold of spending 2% of GDP on defense.…
RT @HarrisPoll: Check out the latest America This Week: From The Harris Poll podcast episode by @johngerzema and @LibbyG. Listen on Apple…
Check out the latest article in my newsletter: America This Week: It's Just Too Much, Inflation and Job Switchi… https://t.co/qoyOS3OvTW
@HarrisPoll's America This Week has new polls with @Forbes on how Black Americans feel two years after #GeorgeFloydhttps://t.co/3qC1QH4Is8
This morning we released the @axios @HarrisPoll 100 rankings on #corporatereputation: #1 @Trader Joe’s, #2 @HEB Gro… https://t.co/tnBvh0uSoP
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

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