RT @WSJ: More than three-quarters of Americans want government agencies to get a warrant before they can access location data on their digi…
RT @axios: About one-third of Americans say they're likely to ignore health officials' warnings about the risks of getting together for Tha…
Check out the latest article in my series: America This Week: Small Turkeys, Vaccine Bribes, Needles To Fly, More S… https://t.co/NwVNffNUiP
Check out the latest article in my series: America This Week: Moderate Men, Remote Working, Verified Vaccines, Coll… https://t.co/RgCSHKKqx8
RT @ANACMOMasters: #CMOs need the research-based insights provided by @HarrisPoll and @Harvard's Center for American Political Studies to i…
Check out the latest article in my series: America This Week; Vaccines, Tech, Thanksgiving Bubbles, Trump in 2024 ,… https://t.co/FfbnGbf3Lp
Check out the latest article in my series: America This Week: On Things Other Than The Election https://t.co/cvcPiY6Ece via @LinkedIn
RT @techonomy: “It’s a scary time,” says @johngerzema of @HarrisPoll. “We’ve had this constant level of fear–in the mid-70% range, across t…
Propane heaters are the new toilet paper: Retailers report huge increase in sales for heaters and fire pits https://t.co/NX6oJ769Nu
Check out the latest article in my series: America This Week: Black-Owned Business Boom, COVID Surge, Vaccine Skept… https://t.co/IVRP3pb6hs
RT @ANACMOMasters: @johngerzema, thank you and @HarrisPoll for grounding the #GrowthSummit pre-show with useful insights. We're glad you're…
RT @techonomy: We're excited to announce a partnership with the @HarrisPoll on a #HealthandWealth of America index! Thanks to @RayDay and @…
RT @YourOAAA: Thanks to @HarrisPoll & @johngerzema for joining us for today's webinar discussing the new consumer research study. Did you…
RT @CurtisSChin: "55% of people globally say they trust companies more than government to find solutions to #COVID19." ~@johngerzema of @Ha
RT @ANACMOMasters: @HarrisPoll Live from the Summit Pre-Show This is our time to turn a moment into a movement. @ANAmarketers @Cannes_Lions
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

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