Doctors Are Tweeting About Coronavirus to Make Facts Go Viral - WSJ https://t.co/PByOongyW1
Digital ID company CLEAR to offer coronavirus screening for businesses - Axios https://t.co/DV5RP27Sk7
Compassion, Virtual Events, and Holidays Lead GIPHY’s April Insights https://t.co/v8MnUAYBgq
Is This the Future of the Fashion Show? - The New York Times https://t.co/zQHq2lhpSa
In our @Harrispoll in @USATODAY nearly a third of Americans are considering moving to less densely populated areas… https://t.co/5AhK8WNwV1
RT @USATODAY: Nearly a third of Americans are considering moving to less densely populated areas in the wake of the pandemic, according to…
In our poll with @axios nearly one-third of Americans — and 39% of urban dwellers — are considering moving to a les… https://t.co/Dy6EZqD4Ps
Will coronavirus bring back the cubicle? — Quartz at Work https://t.co/nhVXmMHzJQ
Airbnb will make some property owners wait 24 hours between guests https://t.co/OSx0bZZ3G4
Is The Techlash Over? In our @harrispoll in @politico 38% of Americans say their view of the tech industry has turn… https://t.co/cgBOzGNTqb
Data from electricity use shows that storage units are in and car dealerships are out in Shutdown Nation @Axioshttps://t.co/RGM0pkm1dr
Social distancing markers from around the world — Quartz https://t.co/BW5DTXHoQu
Cash flow is now as important to Americans as Purell and toilet paper: Our @harrispoll: 87% aware of tax-filing ext… https://t.co/mhTUOiy3DV
New @harrispoll survey in @politico on re-opening the economy: "Based on what you know and have heard, when do you… https://t.co/HvlhD74WEj
Americans stuck at home will decide Hollywood’s winners and losers: Our new Wall Street Journal-Harris Poll ⁦… https://t.co/XrELBaKsfc
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

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