Scale Is Fail: How Big Companies Need To Act Small To Thrive Today. Read my latest article in @Forbeshttps://t.co/dmKuQzmuf2
RT @HarrisPoll: Vote and retweet if you want to see our “Generation Z is Poised to Revolutionize Politics” panel at #sxsw2019, featuring sp…
RT @HarrisPoll: .@YouTube has evolved from a one-stop teaching hub to a leading learning tool for Generation Z. 59% of #GenZ respondents ch…
RT @HarrisPoll: Vote for our #sxsw2019 panel “Generation Z is Poised to Revolutionize Politics” featuring @nadyaokamoto, @johngerzema, @Rea
What issues matter most to Gen Z? How do they feel about the democratic process today? Vote for our #sxsw2019 panel… https://t.co/7BEHjJsfVy
Black women now lead police forces in two of America's whitest cities, Seattle and Portland - Los Angeles Times https://t.co/QxApq8kyHE
A Free Press Needs You via @NYTimes https://t.co/BvyBfc1ymY
Ryan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand’s Servers – Adweek https://t.co/h206tD7Rar
The Rise of Roommate Households - The Atlantic https://t.co/70TNrIzE1K
The Flourishing Business of Fake YouTube Views https://t.co/IyFF0bPO3J
The NFL Will Have Male Cheerleaders for the First Time #MeToo https://t.co/JidlmvVJ6t
Rules Won’t Save Twitter. Values Will. via @NYTimes https://t.co/umiDCHXS68
Designing the Death of a Plastic via @NYTimes https://t.co/B3bT15XCzZ
RT @HarrisPoll: Trying to detox from social media? Our latest research shows which apps are getting in the way for Americans (yes, Facebook…
According to Indeed, the most clicked-on jobs for workers over 62 are an assortment of construction & transportatio… https://t.co/BxdfOO2Ers
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

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