Maine Will Help Pay Your Student Loans If You Move There https://t.co/iiRFzcDMj8
RT @HarrisPoll: .@Delta’s Ed Bastian is back on the track for another marathon in NYC to raise awareness and funds for @RallyFoundation’s c…
This CEO is paying 600,000 strangers to help him build human-powered AI that's 'whole orders of magnitude better th… https://t.co/Gg09xHhCyx
How Sears Helped Oppose Jim Crow via @NYTimes https://t.co/37mRv99gUE
A device that can pull drinking water from the air just won the latest XPrize - Fast Company https://t.co/BYqSXjText
Zero-waste stores pop up in the US, targeting shoppers tired of all the waste - CNBC https://t.co/zW2I7cwSds
RT @simavasa: Meet The Female #Entrepreneurs Rethinking How Industries Engage Customers @johngerzema via @Forbes https://t.co/hA00Is4QXn
RT @nkf: Please help us welcome @johngerzema, corporate influencer and author, as the new @NKF Chairman! https://t.co/garEXy828I
RT @holmesreport: Join @HarrisPoll CEO @johngerzema when he leads the discussion on how PR agencies can reorganize themselves to become mor…
RT @ArthurPasquare1: @nkf @johngerzema John -- congratulations on your election as Chair of the national board of the NKF. I know you will…
Computer Stories: A.I. Is Beginning to Assist Novelists via @NYTimes https://t.co/sX841DYVpr
Taylor Swift is smart enough to not let her shows not sell out https://t.co/vMeO6CRowS
30 Dyson hair dryers will literally blow you away to prove you need a good coat - Fast Company https://t.co/tDLqiccGba
RT @mmlafleur: Thank you @johngerzema for including our CEO Sarah LaFleur in this article for @Forbes: “Meet The Female Entrepreneurs Rethi…
Tiny Rooms, Shared Kitchens: Co-Living on the Rise in Big Cities - The Wall Street Journal https://t.co/41bCdxMY9N
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

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