Check out the latest article in my series: America This Week: Procrastinators, Dose-Skippers, Anti-Laxxers, and The… https://t.co/R6DIVEFtZy
Check out the latest article in my series: America This Week: Vaccine Hoarding, J&J's Pause, Revenge Travel… https://t.co/1h7VbXiUpb
RT @NateSilver538: This poll gets at an important point. It's not that the J&J pause necessarily increases vaccine hesitancy in the populat…
Check out the latest article in my series: America This Week: Travel Guidelines, Millennials in Debt, Autonomous An… https://t.co/GUHReNeA7n
Check out the latest article in my series: America This Week: Vaccine Passports, Gen Z Anti-vaxxers, Mortgaged Mill… https://t.co/5ObQcg60ek
Check out the latest article in my series: America This Week: Peak Vaccine, Too Much Moneyball, Housing Blues, and… https://t.co/WyaGo3NsIh
Check out the latest article in my series: America This Week: Is it Over Yet? Asian-American Violence, Middle-Aged… https://t.co/GhriKuveAL
Check out the latest article in my series: America This Week: Post-Pandemic Anxiety, New Markets, Self-Driving Cars… https://t.co/mq0qqwYHyg
RT @techonomy: We are excited to kick off #DigitallyUnited conference this Tuesday (3/23) with a stellar lineup discussing how to close the…
Check out the latest article in my series: America This Week: SPECIAL REPORT: One Year of Life in The Pandemic as D… https://t.co/jZ3VeCm49i
RT @cheddar: “There is this savings dam that we think is about to burst.” @HarrisPoll CEO @johngerzema says some Americans are gearing up…
Check out the latest article in my series: America This Week: Vaccinated and Unbridled; Pandemic Handicapping, The… https://t.co/1zPPvFVNkK
Check out the latest article in my series: America This Week: An End In Sight? NBA Players Get Their Shot, A Third… https://t.co/iwNDXrfWtX
Check out the latest article in my series: America This Week: 'Cryptic'​ Currencies, CEO's Speaking Out… https://t.co/9K4h7E3tmX
Check out the latest article in my series: America This Week: Vaccines, Variants, Billboards, Double-Masking and Th… https://t.co/63h6RifU6a
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

Comments