Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret via @NYTimes https://t.co/vGlFs1tfw3
The globe’s biggest maritime shipping company @Maersk is abandoning fossil fuels #CSR https://t.co/HzC1EVEOWR
The SpaceX 'Clown Car' Launch Actually Worked—Here's How https://t.co/IPfZf4H3k6
@LarrySabato Ok Larry stay tuned... @HarrisPoll @TawnySaez let’s field.
German artists brilliantly honeypot 'Nazis' into exposing themselves and their friends https://t.co/byegjYbYEg
Just 20 fashion companies are making almost all of the industry’s profits - Quartz https://t.co/A9REgE1Xi1
The enormous life of Anthony Bourdain, according to those who knew him best - GQ https://t.co/IXtD4oclDF
Start-Ups Aren't Cool Anymore - The Atlantic https://t.co/Ww9DRtqyaz
Patagonia’s CEO is donating company’s entire $10M Trump tax cut to fight climate change https://t.co/ciGGNA7sfs
Your next Uber driver could be an undercover venture capitalist - Bloomberg https://t.co/EmItUjTYVV
Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice via @NYTimes https://t.co/Kkyf4qnBIV
‘I am rooting hard for you’: Behind the note Bush left for Clinton - The Washington Post https://t.co/tVEwUMoDnd
Putting Airbags Outside the Car Could Make Crashes Way Safer - WIRED https://t.co/6JsPU4akBF
You Can Rent a ‘Social Media Sitter’ to Take Over Your Instagram on Vacation #techapocolypse https://t.co/yqbuEypJCX
Airbnb will start designing — and selling — homes - Vox https://t.co/MHsdsJObrm
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

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