Mark’s advice to marketers on #MicrotrendsSquared this week at Cannes: “Become your own dedective: Interrogate the… https://t.co/TpR6HGs3be
Archaeologists Just Sifted Through the Woodstock '69 Festival Field https://t.co/V1OKsm4nFq
RT @rosmith11: The scientific controversy over whether #GamingAddiction is a disease—or a symptom @WHO @BPSOfficial @NJMSDeansOffice @theES
RT @BrianLehrer: ICYMI: We wrapped up our series on The Eights by taking a look at what divides Americans in 2018 (and what may unite in 20…
The Glamorous Grandmas of Instagram - The New York Times https://t.co/rnPkKJKQ1f
Tune in now to @WNYC: @BrianLehrer wraps up the "The Eights" series on culture wars in America with new research fr… https://t.co/V6vgXFfp8G
RT @OathForGood: So glad to bring together @Oath and our partner @GirlUp in #Cannes this week! #OathforGood #Cannes2018 https://t.co/QluxuJ
New @HarrisPoll Survey in Partnership with @WNYC & @BrianLehrer Reveals What Unites & Divides Americans in 2018 https://t.co/eWpvEUalqC
RT @BrianLehrer: ICYMI: Hear the results from our survey with @HarrisPoll as we look at what unites Americans based on those findings with…
RT @HarrisPoll: Gender Equality & Female Leadership Take Center Stage At #CannesLions w @HarrisPoll CEO @johngerzema, @stagwellgroup Presid…
RT @BrianLehrer: Tune in now as we wrap up The Eights series with the results of a survey we produced with the @HarrisPoll! https://t.co/JE
Goodbye, Denver Post. Hello, Blockchain. via @NYTimes https://t.co/imkB3A5kMx
RT @HarrisPoll: .@Mark_Penn's new book Microtrends Squared says "Second-Fiddle Husbands" is a micro-trend with big impact. @HarrisPoll & @w
RT @HarrisPoll: Gender equality research from the @HarrisPoll & @weareTFQ proves that it's time to rewrite the rules: Over 9 in 10 American…
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

Comments