Our new America This Week from @HarrisPoll is out this morning with polling on @elonmusk support for #freespeech; a… https://t.co/R2Z7pfeoTx
Join us at our @MilkenInstitute “Leading with Trust: Business at the Forefront” panel with @_bmturnerhttps://t.co/HKjLu7KpEE
Check out the latest article in my newsletter: America This Week: Pets Don't Feel Inflation, Booster Redux, Un… https://t.co/rHfMyZKrAp
Check out the latest article in my newsletter: America This Week: Kid Vaccines, The Dating Game For Workers, Americ… https://t.co/xFJChzLEXl
Check out the latest article in my newsletter: America This Week: The Great Regret, How We See Refugees, Consumer S… https://t.co/szxZLotUUs
Check out the latest article in my newsletter: America This Week: Corporate America Exits Russia, Second Boosters,… https://t.co/WpELfWmxiA
Check out the latest article in my newsletter: America This Week: Zelensky's Call For CSR, Covid Not #1 For Fir… https://t.co/VLlPMGA35r
Check out the latest article in my newsletter: America This Week: Supply Chain Snarls in the Dr.'s Office, Cryp… https://t.co/xlPrMbitHt
@CVSH-@HarrisPoll National Health Project: (51%) report a supply chain problem at their Doctors office: (45%) troub… https://t.co/7lPNO5TwR8
RT @YourOAAA: Kick off spring early with springtime selling insights from @HarrisPoll CEO @JohnGerzema. Register for our webinar on 3/10 to…
RT @NBCNewsNow: As more Americans go back to the office, a new survey finds women and people of color are actually happier working from hom…
Sharing our new data on @NBCNewsNow on remote working and its appeal to Women and BIPOC professionals.… https://t.co/dpGE1HrkzZ
Check out the latest article in my newsletter: America This Week: Mask-Dropping, WFH and DEI, Unionization and Bran… https://t.co/yz230plkRF
Check out the latest article in my newsletter: America This Week: A Toddler Culture War, Widening Health Inequities… https://t.co/j6Ec99xXNO
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

Comments