Female #entrepreneurship continues to change the face of #business. Here are 8 predictions from @FastCompany with… https://t.co/jO0Bnv6oMi
RT @patrickdehahn: Some good conversation about the big #AmazonHQ2 Long Island City news on our Quartz @qz app, with @bradleytusk @PE_Feeds
My latest @Forbes article features new research from @lululemon & the @HarrisPoll revealing 80% believe #wellness i… https://t.co/FOh1dPcVVi
RT @ShaiReshef: Great meeting yesterday with Business Administration Advisory Board member and friend @johngerzema in NYC!
Asics to turn used clothing into Japan's Olympic uniforms - BBC News US https://t.co/9R7LwGy1yY
RT @RMac18: This sign is a lot funnier if you read it like a collection of songs on a Beatles' greatest hits album. (h/t @JavierBlas) https…
World’s Biggest Investor Tells C.E.O.s Purpose Is the ‘Animating Force’ for Profits via @NYTimes https://t.co/8vaciU4VIe
Americans Now More Likely to Die From Opioids Than Car Crashes - Rolling Stone https://t.co/Tc3upQedDF
Here is my commentary in @usnews ––A New Era Requires a New Type of Leader https://t.co/sbmdwpf5RS #leadership #business @HarrisPoll
I was my sick mother's caregiver, don't underestimate the stress caregivers face https://t.co/k7TEKkdzCz
This week I discussed with Forbes the evolution of WeWork into The We Company and why this rebranding makes sense f… https://t.co/ftrVh0BMiK
The Air Force is launching its first Pitch Day to attract tech startups - Fast Company https://t.co/1KZCjh6SpL
RT @stagwellgroup: Our COO, Beth Sidhu, discussing the “analysis paralysis” that may plague consumers with the coming of #5G #CES2019 https…
You’ll share this apartment with a stranger — but don’t dare call it a dorm - Los Angeles Times https://t.co/hiSguD0vn4
When parents of same-sex couples refuse to attend their wedding, this mom steps in - CNN https://t.co/hwPHuw2Koq
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

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