In @HarrisPoll Weekly Insight fielded September 10 - 12, 2020, we poll Americans on the wildfires, Gen Z and COVID-… https://t.co/gYgAH1QrD8
Check out the latest article in my series: This Week in America: Wildfires and Climate Change, Back to School, Holl… https://t.co/XHPPrzViSE
Our piece today in @HarvardBiz on how to make the co-CEO role work. Cover more ground, get more done, and do it tog… https://t.co/9blckWlRBA
Check out the latest article in my series: This Week in America. Vaccines, New Movies, WFH and CV-Stress… https://t.co/mUatf8tnoW
Check out the latest article in my series: America This Week: NBA and Social Justice, TikTok and Walmart, 'Work… https://t.co/CpnGD1njaC
Check out the latest article in my series: America This Week: The Post Office War, Time’s up for TikTok?, Gen Z Soc… https://t.co/t4L45I65wK
Check out the latest article in my series: America This Week: Unemployment Benefits, Stress, Big Tech, Reinventing… https://t.co/r3xIR5Aj8M
We launched our @axios @HarrisPoll 100 Corp Rep survey: Clorox, Hershey's, Amazon, Publix and General Mills top 5;… https://t.co/N5FTXe0FiG
RT @YahooFinance: Highlight: @HarrisPoll CEO @JohnGerzema on the top consumer brands: "Values and ethics really matter. The top-performing…
RT @ethisphere: Consumers are reporting more positive sentiment toward nearly every industry during the #COVID19 crisis and #BLM movement.…
New @HarrisPoll: Two-thirds of Americans (66%) say they support a national holiday for #Juneteenth @USATODAYhttps://t.co/W177Gh8Tpf
RT @TriNet: TriNet SVP/CMO/CCO @mendenhallma and @HarrisPoll CEO @JohnGerzema break down the latest on our #survey results about the state…
RT @darrenrovell: JUST IN: New @HarrisPoll in that reflects that 9% of the general population has a negative feeling towards Nike. Was 17%…
RT @darrenrovell: After Kaepernick ad in 2018, 21% of people representative of the general population said to @HarrisPoll they would boycot…
We @theharrispoll went back to repeat a poll we conducted in 2018 of the @Nike @Kaepernick7 ad and it reveals how A… https://t.co/zHiOCMTcE2
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Read the full article here

Comments