Different languages: How cultures around the world draw shapes differently — Quartz https://t.co/86LL06fNmt
How Battling Brands Online Has Gained Urgency, and Impact https://t.co/K7A8lTBETX
Airbnb Tries to Behave More Like a Hotel, via @nytimes https://t.co/g7SxjCXwTh
BAT-SIGNAL To Be Lit Over Los Angeles In Honor of Adam West Tonight https://t.co/3RAmL4aFxF
The Universal Phenomenon of Men Interrupting Women see our research from #WEF @TheGirlsLounge https://t.co/CgSZW5zOQs
This Danish Forest Is Getting a Spiraling Treetop Walkway - Condé Nast Traveler https://t.co/RUEZ64iMq6
RT @ShaiReshef: Busy Friday meeting @UoPeople #PresidentsCouncil member, Catharine Hill & #AdvisoryBoard member @johngerzema - thanks for t…
RT @dcfingertalk: Our founder Dissa met the inspiring author of "Athena Doctrine" @johngerzema during @VitalVoices Lead Fellowship in South…
RT @AlyseNelson: So great to spend time w/ the powerful women of @VitalVoices Network #SouthAfrica https://t.co/JPOU3r630d
RT @VitalVoices: Our #VVLead fellows spent this session drawing out their futures-- literally! Goal setting & visioning the future training…
RT @nadyaokamoto: The goal? "Leadership based on feminine values that men can share" - @johngerzema + the 6 ambassadors changing my life @V
RT @VitalVoices: Our ambassadors participated in an inspiring panel on strength with @johngerzema! #VVLead https://t.co/W5FrbCKICA
Prince Was a Secret Patron of Solar Power - Bloomberg https://t.co/KN51j8gRpL
Mary Meeker’s 2017 internet trends report: All the slides, plus analysis https://t.co/CQ0Rt0UgET
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

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