Mark’s advice to marketers on #MicrotrendsSquared this week at Cannes: “Become your own dedective: Interrogate the… https://t.co/TpR6HGs3be
Archaeologists Just Sifted Through the Woodstock '69 Festival Field https://t.co/V1OKsm4nFq
RT @rosmith11: The scientific controversy over whether #GamingAddiction is a disease—or a symptom @WHO @BPSOfficial @NJMSDeansOffice @theES
RT @BrianLehrer: ICYMI: We wrapped up our series on The Eights by taking a look at what divides Americans in 2018 (and what may unite in 20…
The Glamorous Grandmas of Instagram - The New York Times https://t.co/rnPkKJKQ1f
Tune in now to @WNYC: @BrianLehrer wraps up the "The Eights" series on culture wars in America with new research fr… https://t.co/V6vgXFfp8G
RT @OathForGood: So glad to bring together @Oath and our partner @GirlUp in #Cannes this week! #OathforGood #Cannes2018 https://t.co/QluxuJ
New @HarrisPoll Survey in Partnership with @WNYC & @BrianLehrer Reveals What Unites & Divides Americans in 2018 https://t.co/eWpvEUalqC
RT @BrianLehrer: ICYMI: Hear the results from our survey with @HarrisPoll as we look at what unites Americans based on those findings with…
RT @HarrisPoll: Gender Equality & Female Leadership Take Center Stage At #CannesLions w @HarrisPoll CEO @johngerzema, @stagwellgroup Presid…
RT @BrianLehrer: Tune in now as we wrap up The Eights series with the results of a survey we produced with the @HarrisPoll! https://t.co/JE
Goodbye, Denver Post. Hello, Blockchain. via @NYTimes https://t.co/imkB3A5kMx
RT @HarrisPoll: .@Mark_Penn's new book Microtrends Squared says "Second-Fiddle Husbands" is a micro-trend with big impact. @HarrisPoll & @w
RT @HarrisPoll: Gender equality research from the @HarrisPoll & @weareTFQ proves that it's time to rewrite the rules: Over 9 in 10 American…
Articles
Strategy & Business: The Power of the Post-Recession Consumer

An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.

The wave of hyper-consumerism that propelled the U.S. economy through the last decades of the 20th century and into the first years of the 21st century has passed. Say good-bye to all the signs of easy wealth we knew from the recent past: McMansions, SUVs, and recreational shopping. Consumer spending patterns are changing as part of a trend that has been quietly gathering strength over the past 10 years. Say hello to a lifestyle more focused on community, connection, quality, and creativity. People are returning to old-fashioned values to build new lives of purpose and connection. They also realize that how they spend their money is a form of power, and are moving from mindless consumption to mindful consumption, increasingly taking care to purchase goods and services from sellers that meet their standards and reflect their values.

Read the full article here.

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