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RT @Andrea_Insights: Are our relationships with brands predictably irrational? @TheAtlantic @R_Thaler @danariely @HarrisPoll https://t.co/
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Articles
Strategy & Business: 15 Years, 50 Classics

To celebrate a decade and a half of publication, we asked the s+b editors to look back and choose the articles that have had the greatest impact.

"The Trouble with Brands" by John Gerzema and Ed Lebar was chosen as one of these articles. Read the full list here

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