RT @StaceyJonesACN: Thanks to @AmyFuller for leading the way to #futureworkforce discussions on ethics, purpose and social activism. Such…
RT @AmyFuller: Great food—and drink!—for thought @Accenture’s SoHo Content Studio about what’s next for workforce social activism, with @Ha
Sweater brand Sheep Inc. bills sheep “adoption” as a way to offset the carbon footprint of each of its sweaters ten… https://t.co/I6qlNbxMSF
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RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…
RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip
RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
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Articles
The Sunday Times UK: The British React to the Athena Doctrine

Our New York Times Best Selling Book The Athena Doctrine is featured in an article in yesterdays Sunday Times titled, "By George, He's Got It." We've sparked an interesting discussion on the merits of feminine competencies in British-led businesses.

The article gives an overview of The Athena Doctrine and focuses on Zopa, a British financial business that embodies Athena values of honest and openness. It also presents the arguments of those who remain unconvinced, most notably John Gray, the author of the famous book, Men Are From Mars, Women Are From Venus.

Our book clearly points out that men and women are both clearly from earth and they all bring valuable skills to modern business. We urge for an inclusion if feminine characteristics to adapt to a rapidly changing social and collaborative world. The success of Zopa's peer to peer lending model is emblematic of this new business model and the innovative leaders of tomorrow.

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