Mark’s advice to marketers on #MicrotrendsSquared this week at Cannes: “Become your own dedective: Interrogate the… https://t.co/TpR6HGs3be
Archaeologists Just Sifted Through the Woodstock '69 Festival Field https://t.co/V1OKsm4nFq
RT @rosmith11: The scientific controversy over whether #GamingAddiction is a disease—or a symptom @WHO @BPSOfficial @NJMSDeansOffice @theES
RT @BrianLehrer: ICYMI: We wrapped up our series on The Eights by taking a look at what divides Americans in 2018 (and what may unite in 20…
The Glamorous Grandmas of Instagram - The New York Times https://t.co/rnPkKJKQ1f
Tune in now to @WNYC: @BrianLehrer wraps up the "The Eights" series on culture wars in America with new research fr… https://t.co/V6vgXFfp8G
RT @OathForGood: So glad to bring together @Oath and our partner @GirlUp in #Cannes this week! #OathforGood #Cannes2018 https://t.co/QluxuJ
New @HarrisPoll Survey in Partnership with @WNYC & @BrianLehrer Reveals What Unites & Divides Americans in 2018 https://t.co/eWpvEUalqC
RT @BrianLehrer: ICYMI: Hear the results from our survey with @HarrisPoll as we look at what unites Americans based on those findings with…
RT @HarrisPoll: Gender Equality & Female Leadership Take Center Stage At #CannesLions w @HarrisPoll CEO @johngerzema, @stagwellgroup Presid…
RT @BrianLehrer: Tune in now as we wrap up The Eights series with the results of a survey we produced with the @HarrisPoll! https://t.co/JE
Goodbye, Denver Post. Hello, Blockchain. via @NYTimes https://t.co/imkB3A5kMx
RT @HarrisPoll: .@Mark_Penn's new book Microtrends Squared says "Second-Fiddle Husbands" is a micro-trend with big impact. @HarrisPoll & @w
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Articles
The Sunday Times UK: The British React to the Athena Doctrine

Our New York Times Best Selling Book The Athena Doctrine is featured in an article in yesterdays Sunday Times titled, "By George, He's Got It." We've sparked an interesting discussion on the merits of feminine competencies in British-led businesses.

The article gives an overview of The Athena Doctrine and focuses on Zopa, a British financial business that embodies Athena values of honest and openness. It also presents the arguments of those who remain unconvinced, most notably John Gray, the author of the famous book, Men Are From Mars, Women Are From Venus.

Our book clearly points out that men and women are both clearly from earth and they all bring valuable skills to modern business. We urge for an inclusion if feminine characteristics to adapt to a rapidly changing social and collaborative world. The success of Zopa's peer to peer lending model is emblematic of this new business model and the innovative leaders of tomorrow.

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