Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V

RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…

RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip…

RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub…

Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90

RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw

RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st…

RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…

RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…

RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL…

RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…

Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #polls… https://t.co/oZtkpSVcBG

RT @ruxicocoloco: @johngerzema and the #Athena doctrine.. https://t.co/MvtwxOtGSJ

RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends

RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…

Books

The Athena Doctrine How Women (and the Men who Think Like Them) Will Rule the Future

BooksWe live in a world that’s increasingly social, interdependent and transparent. And in this world, feminine values are ascendant. As John Gerzema and Michael D’Antonio’s proprietary survey of 64,000 people around the world shows,...

Spend Shift How the Post Crisis Values Revolution is Changing the Way We Buy, Sell, and Live

BooksIn Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors...

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

BooksCompanies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn...

Best Countries Defining Success and Leadership in the Twenty-First Century

BooksBased on a proprietary study conducted in partnership with U.S. News and Wharton, Best Countries investigaes what it takes for countries to lead today. The findings reveal a departure from traditional definitions of power - banks and tanks - and a...