Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things https://t.co/wlhoxWcD7U
Acid attacks: What Afghan girls risk by going to school - https://t.co/5WGEJFzG9e https://t.co/OFPDgwzZLo
Facebook to Change News Feed to Focus on Friends and Family, via @nytimes https://t.co/I9qNqjD5BX
Bot Lawyer That Successfully Appealed 160,000 Parking Tickets Is a Damn Hero https://t.co/5nZRJgXs0G
As NPR Goes Digital, Photos Become Essential To Storytelling https://t.co/RHLSSL2VjA
Living With a Teenage Data Hog, via @nytimes https://t.co/j3HPgQNk60
Celebrating Black Culture With a Careful Eye, via @nytimes https://t.co/2jhjCVAeUb
Mongolia Adopts An Innovative System of 3-Word Locations https://t.co/JzkKqjy4sJ https://t.co/6BsJTeVZAU
Rolls-Royce details its plan for remote-controlled cargo ships https://t.co/98xC9ZWe4h
Sweden creates world's first 'electric road' https://t.co/mNG97Rah9y
YouTube Red Buys ‘Step Up,’ Its First Big-Budget TV Drama, via @nytimes https://t.co/SqTW8wLx1D
A Family-Friendly Policy That’s Friendliest to Male Professors, via @nytimes https://t.co/W6IUZRTBmF
RT @lisakovitz: Best swag of the week fr magnificent @madonnabadger . Thx for inspiring talk #EdelmanCannes https://t.co/FORohmafed
RT @ogilvydo: From our panel series: Hw growth markets will re-shape the future>https://t.co/1wgvUeqbA3 #OgilvyCannes #CannesLions https://…
RT @marywhenman: @johngerzema it's a dark, dark day in the UK (after our chat on Sunday) #EUref
The Athena Doctrine

How Women (and the Men who Think
Like Them) Will Rule the Future

We live in a world that’s increasingly social, interdependent and transparent. And in this world, feminine values are ascendant. As John Gerzema and Michael D’Antonio’s proprietary survey of 64,000 people around the world shows, traditionally feminine leadership and values are now more popular than the macho paradigm of the past. The most innovative among us are breaking away from traditional structures to be more flexible, collaborative and nurturing. And both men and women from Medellin to Nairobi are adopting this style, which emphasizes cooperation, long-term thinking, and flexibility. Informally, and in countless ways, they are following the Athena Doctrine, named after the Greek Goddess, the warrior whose strength came from wisdom and fairness. All over the world, people are deploying feminine thinking and values to make their lives, and the world, better.

You can also see more about the data and interviews in the book here.

 

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