RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL
RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…
Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #pollshttps://t.co/oZtkpSVcBG
RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends
RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…
Latest Spin on Laundromats Includes Pastries, Movie Nights and Maybe Even Karaoke - The Wall Street Journal https://t.co/9zfEHRiBwX
RT @CEIR_HQ: Join @ndrapeau of CEIR, @LindseyPiegza of @Stifel and @johngerzema of @HarrisPoll for a deep dive into future trends that will…
China builds a facial recognition app for pandas — Quartz https://t.co/V0ikYiMPpK
The Athena Doctrine

How Women (and the Men who Think
Like Them) Will Rule the Future

We live in a world that’s increasingly social, interdependent and transparent. And in this world, feminine values are ascendant. As John Gerzema and Michael D’Antonio’s proprietary survey of 64,000 people around the world shows, traditionally feminine leadership and values are now more popular than the macho paradigm of the past. The most innovative among us are breaking away from traditional structures to be more flexible, collaborative and nurturing. And both men and women from Medellin to Nairobi are adopting this style, which emphasizes cooperation, long-term thinking, and flexibility. Informally, and in countless ways, they are following the Athena Doctrine, named after the Greek Goddess, the warrior whose strength came from wisdom and fairness. All over the world, people are deploying feminine thinking and values to make their lives, and the world, better.

You can also see more about the data and interviews in the book here.

 

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