Scale Is Fail: How Big Companies Need To Act Small To Thrive Today. Read my latest article in @Forbeshttps://t.co/dmKuQzmuf2
RT @HarrisPoll: Vote and retweet if you want to see our “Generation Z is Poised to Revolutionize Politics” panel at #sxsw2019, featuring sp…
RT @HarrisPoll: .@YouTube has evolved from a one-stop teaching hub to a leading learning tool for Generation Z. 59% of #GenZ respondents ch…
RT @HarrisPoll: Vote for our #sxsw2019 panel “Generation Z is Poised to Revolutionize Politics” featuring @nadyaokamoto, @johngerzema, @Rea
What issues matter most to Gen Z? How do they feel about the democratic process today? Vote for our #sxsw2019 panel… https://t.co/7BEHjJsfVy
Black women now lead police forces in two of America's whitest cities, Seattle and Portland - Los Angeles Times https://t.co/QxApq8kyHE
A Free Press Needs You via @NYTimes https://t.co/BvyBfc1ymY
Ryan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand’s Servers – Adweek https://t.co/h206tD7Rar
The Rise of Roommate Households - The Atlantic https://t.co/70TNrIzE1K
The Flourishing Business of Fake YouTube Views https://t.co/IyFF0bPO3J
The NFL Will Have Male Cheerleaders for the First Time #MeToo https://t.co/JidlmvVJ6t
Rules Won’t Save Twitter. Values Will. via @NYTimes https://t.co/umiDCHXS68
Designing the Death of a Plastic via @NYTimes https://t.co/B3bT15XCzZ
RT @HarrisPoll: Trying to detox from social media? Our latest research shows which apps are getting in the way for Americans (yes, Facebook…
According to Indeed, the most clicked-on jobs for workers over 62 are an assortment of construction & transportatio… https://t.co/BxdfOO2Ers
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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