Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret via @NYTimes https://t.co/vGlFs1tfw3
The globe’s biggest maritime shipping company @Maersk is abandoning fossil fuels #CSR https://t.co/HzC1EVEOWR
The SpaceX 'Clown Car' Launch Actually Worked—Here's How https://t.co/IPfZf4H3k6
@LarrySabato Ok Larry stay tuned... @HarrisPoll @TawnySaez let’s field.
German artists brilliantly honeypot 'Nazis' into exposing themselves and their friends https://t.co/byegjYbYEg
Just 20 fashion companies are making almost all of the industry’s profits - Quartz https://t.co/A9REgE1Xi1
The enormous life of Anthony Bourdain, according to those who knew him best - GQ https://t.co/IXtD4oclDF
Start-Ups Aren't Cool Anymore - The Atlantic https://t.co/Ww9DRtqyaz
Patagonia’s CEO is donating company’s entire $10M Trump tax cut to fight climate change https://t.co/ciGGNA7sfs
Your next Uber driver could be an undercover venture capitalist - Bloomberg https://t.co/EmItUjTYVV
Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice via @NYTimes https://t.co/Kkyf4qnBIV
‘I am rooting hard for you’: Behind the note Bush left for Clinton - The Washington Post https://t.co/tVEwUMoDnd
Putting Airbags Outside the Car Could Make Crashes Way Safer - WIRED https://t.co/6JsPU4akBF
You Can Rent a ‘Social Media Sitter’ to Take Over Your Instagram on Vacation #techapocolypse https://t.co/yqbuEypJCX
Airbnb will start designing — and selling — homes - Vox https://t.co/MHsdsJObrm
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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