Different languages: How cultures around the world draw shapes differently — Quartz https://t.co/86LL06fNmt
How Battling Brands Online Has Gained Urgency, and Impact https://t.co/K7A8lTBETX
Airbnb Tries to Behave More Like a Hotel, via @nytimes https://t.co/g7SxjCXwTh
BAT-SIGNAL To Be Lit Over Los Angeles In Honor of Adam West Tonight https://t.co/3RAmL4aFxF
The Universal Phenomenon of Men Interrupting Women see our research from #WEF @TheGirlsLounge https://t.co/CgSZW5zOQs
This Danish Forest Is Getting a Spiraling Treetop Walkway - Condé Nast Traveler https://t.co/RUEZ64iMq6
RT @ShaiReshef: Busy Friday meeting @UoPeople #PresidentsCouncil member, Catharine Hill & #AdvisoryBoard member @johngerzema - thanks for t…
RT @dcfingertalk: Our founder Dissa met the inspiring author of "Athena Doctrine" @johngerzema during @VitalVoices Lead Fellowship in South…
RT @AlyseNelson: So great to spend time w/ the powerful women of @VitalVoices Network #SouthAfrica https://t.co/JPOU3r630d
RT @VitalVoices: Our #VVLead fellows spent this session drawing out their futures-- literally! Goal setting & visioning the future training…
RT @nadyaokamoto: The goal? "Leadership based on feminine values that men can share" - @johngerzema + the 6 ambassadors changing my life @V
RT @VitalVoices: Our ambassadors participated in an inspiring panel on strength with @johngerzema! #VVLead https://t.co/W5FrbCKICA
Prince Was a Secret Patron of Solar Power - Bloomberg https://t.co/KN51j8gRpL
Mary Meeker’s 2017 internet trends report: All the slides, plus analysis https://t.co/CQ0Rt0UgET
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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