Mark’s advice to marketers on #MicrotrendsSquared this week at Cannes: “Become your own dedective: Interrogate the… https://t.co/TpR6HGs3be
Archaeologists Just Sifted Through the Woodstock '69 Festival Field https://t.co/V1OKsm4nFq
RT @rosmith11: The scientific controversy over whether #GamingAddiction is a disease—or a symptom @WHO @BPSOfficial @NJMSDeansOffice @theES
RT @BrianLehrer: ICYMI: We wrapped up our series on The Eights by taking a look at what divides Americans in 2018 (and what may unite in 20…
The Glamorous Grandmas of Instagram - The New York Times https://t.co/rnPkKJKQ1f
Tune in now to @WNYC: @BrianLehrer wraps up the "The Eights" series on culture wars in America with new research fr… https://t.co/V6vgXFfp8G
RT @OathForGood: So glad to bring together @Oath and our partner @GirlUp in #Cannes this week! #OathforGood #Cannes2018 https://t.co/QluxuJ
New @HarrisPoll Survey in Partnership with @WNYC & @BrianLehrer Reveals What Unites & Divides Americans in 2018 https://t.co/eWpvEUalqC
RT @BrianLehrer: ICYMI: Hear the results from our survey with @HarrisPoll as we look at what unites Americans based on those findings with…
RT @HarrisPoll: Gender Equality & Female Leadership Take Center Stage At #CannesLions w @HarrisPoll CEO @johngerzema, @stagwellgroup Presid…
RT @BrianLehrer: Tune in now as we wrap up The Eights series with the results of a survey we produced with the @HarrisPoll! https://t.co/JE
Goodbye, Denver Post. Hello, Blockchain. via @NYTimes https://t.co/imkB3A5kMx
RT @HarrisPoll: .@Mark_Penn's new book Microtrends Squared says "Second-Fiddle Husbands" is a micro-trend with big impact. @HarrisPoll & @w
RT @HarrisPoll: Gender equality research from the @HarrisPoll & @weareTFQ proves that it's time to rewrite the rules: Over 9 in 10 American…
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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