Maine Will Help Pay Your Student Loans If You Move There https://t.co/iiRFzcDMj8
RT @HarrisPoll: .@Delta’s Ed Bastian is back on the track for another marathon in NYC to raise awareness and funds for @RallyFoundation’s c…
This CEO is paying 600,000 strangers to help him build human-powered AI that's 'whole orders of magnitude better th… https://t.co/Gg09xHhCyx
How Sears Helped Oppose Jim Crow via @NYTimes https://t.co/37mRv99gUE
A device that can pull drinking water from the air just won the latest XPrize - Fast Company https://t.co/BYqSXjText
Zero-waste stores pop up in the US, targeting shoppers tired of all the waste - CNBC https://t.co/zW2I7cwSds
RT @simavasa: Meet The Female #Entrepreneurs Rethinking How Industries Engage Customers @johngerzema via @Forbes https://t.co/hA00Is4QXn
RT @nkf: Please help us welcome @johngerzema, corporate influencer and author, as the new @NKF Chairman! https://t.co/garEXy828I
RT @holmesreport: Join @HarrisPoll CEO @johngerzema when he leads the discussion on how PR agencies can reorganize themselves to become mor…
RT @ArthurPasquare1: @nkf @johngerzema John -- congratulations on your election as Chair of the national board of the NKF. I know you will…
Computer Stories: A.I. Is Beginning to Assist Novelists via @NYTimes https://t.co/sX841DYVpr
Taylor Swift is smart enough to not let her shows not sell out https://t.co/vMeO6CRowS
30 Dyson hair dryers will literally blow you away to prove you need a good coat - Fast Company https://t.co/tDLqiccGba
RT @mmlafleur: Thank you @johngerzema for including our CEO Sarah LaFleur in this article for @Forbes: “Meet The Female Entrepreneurs Rethi…
Tiny Rooms, Shared Kitchens: Co-Living on the Rise in Big Cities - The Wall Street Journal https://t.co/41bCdxMY9N
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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