In @HarrisPoll Weekly Insight fielded September 10 - 12, 2020, we poll Americans on the wildfires, Gen Z and COVID-… https://t.co/gYgAH1QrD8
Check out the latest article in my series: This Week in America: Wildfires and Climate Change, Back to School, Holl… https://t.co/XHPPrzViSE
Our piece today in @HarvardBiz on how to make the co-CEO role work. Cover more ground, get more done, and do it tog… https://t.co/9blckWlRBA
Check out the latest article in my series: This Week in America. Vaccines, New Movies, WFH and CV-Stress… https://t.co/mUatf8tnoW
Check out the latest article in my series: America This Week: NBA and Social Justice, TikTok and Walmart, 'Work… https://t.co/CpnGD1njaC
Check out the latest article in my series: America This Week: The Post Office War, Time’s up for TikTok?, Gen Z Soc… https://t.co/t4L45I65wK
Check out the latest article in my series: America This Week: Unemployment Benefits, Stress, Big Tech, Reinventing… https://t.co/r3xIR5Aj8M
We launched our @axios @HarrisPoll 100 Corp Rep survey: Clorox, Hershey's, Amazon, Publix and General Mills top 5;… https://t.co/N5FTXe0FiG
RT @YahooFinance: Highlight: @HarrisPoll CEO @JohnGerzema on the top consumer brands: "Values and ethics really matter. The top-performing…
RT @ethisphere: Consumers are reporting more positive sentiment toward nearly every industry during the #COVID19 crisis and #BLM movement.…
New @HarrisPoll: Two-thirds of Americans (66%) say they support a national holiday for #Juneteenth @USATODAYhttps://t.co/W177Gh8Tpf
RT @TriNet: TriNet SVP/CMO/CCO @mendenhallma and @HarrisPoll CEO @JohnGerzema break down the latest on our #survey results about the state…
RT @darrenrovell: JUST IN: New @HarrisPoll in that reflects that 9% of the general population has a negative feeling towards Nike. Was 17%…
RT @darrenrovell: After Kaepernick ad in 2018, 21% of people representative of the general population said to @HarrisPoll they would boycot…
We @theharrispoll went back to repeat a poll we conducted in 2018 of the @Nike @Kaepernick7 ad and it reveals how A… https://t.co/zHiOCMTcE2
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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