Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V
RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…
RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip
RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL
RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…
Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #pollshttps://t.co/oZtkpSVcBG
RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends
RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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