RT @abbyg: @grantowens @LibbyG @johngerzema agreed - have been loving this! Nice work @LibbyG.
@HarrisPoll data is just out of the field this weekend: 61% of Americans are concerned about the #monkeypox outbrea… https://t.co/HbH7vS6CSS
Check out the latest article in my newsletter: America This Week: The Great Gen Z Salary Holdup, The Thought Leader… https://t.co/oCBph5dbtr
Our new episode of @HarrisPoll #AmericaThisWeek #podcast is out today. @LibbyG and I cover consumers and the… https://t.co/hTQbxniRsS
Check out the latest article in my newsletter: America This Week: Show Me The Money, The Black and Hispanic Mental… https://t.co/JXqmj8PmFh
Check out the latest article in my newsletter: America This Week: Prenups Aren't Just For Rich People, It’s Inf… https://t.co/BkW3OR3dSK
RT @HarrisPoll: Interested in the latest consumer trends relating to back-to-school, political ads, and more? Tune in Wednesday as our CEO…
@NewYorker/@HarrisPoll: While (15%) of married or engaged Americans say they’ve signed a #prenup, 2x as many #GenZhttps://t.co/e1WDpkT90b
Check out the latest article in my newsletter: America This Week: The Campus Mental Health Crisis, Gas Prices Bruis… https://t.co/FWtyGx79HA
Check out the latest article in my newsletter: America This Week: The State of Society at MidYear- Special Report… https://t.co/JDoPeKTw8h
RT @RobbieGramer: The 'thanks, Putin' effect: In 2014, just 3 NATO countries met the alliance's threshold of spending 2% of GDP on defense.…
RT @HarrisPoll: Check out the latest America This Week: From The Harris Poll podcast episode by @johngerzema and @LibbyG. Listen on Apple…
Check out the latest article in my newsletter: America This Week: It's Just Too Much, Inflation and Job Switchi… https://t.co/qoyOS3OvTW
@HarrisPoll's America This Week has new polls with @Forbes on how Black Americans feel two years after #GeorgeFloydhttps://t.co/3qC1QH4Is8
This morning we released the @axios @HarrisPoll 100 rankings on #corporatereputation: #1 @Trader Joe’s, #2 @HEB Gro… https://t.co/tnBvh0uSoP
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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