The Other Women’s March: 2018’s Unprecedented Surge of Female Candidates https://t.co/3Lszj7rQbY
New Harvard @HarrisPoll: Majority oppose shutting down government over #DACA provision https://t.co/DZh5RSKaxXhttps://t.co/Hbgcesune1
RT @HarrisPoll: #HarvardHarrisPoll: Trump job approval hovers near low point - latest Harvard- @HarrisPoll #politics @Mark_Penn https://t.…
A Year Ago, They Marched. Now a Record Number of Women Are Running for Office - TIME https://t.co/Y7Oamkt3fk
Berlin’s transport authority and Adidas release a pair of sneakers that doubles as a train pass - The Verge https://t.co/RdXLH3j8fx
Latest @HarrisPoll finds 15% of Americans ONLY drink bottled water & 63% said bottled water is among their “most pr… https://t.co/wAmAfV5wTb
RT @BrianLehrer: Today if MLK were alive he “would be weeping and angry. He would not sit by and abide and he wouldn’t let you abide,” says…
Facebook’s startling new ambition is to shrink - The Verge https://t.co/NAM8ZOEcVE
Making The Case That Discrimination Is Bad For Your Health - NPR https://t.co/goHp4aigz5
Exclusive networks of teens are making thousands of dollars by selling retweets. https://t.co/SC4OTrWKFs
How to Succeed in Business? Do Less - The Wall Street Journal https://t.co/oWwDIuj0pg
#SelfDriving cars take over #CES2018 as more tech companies join the market (https://t.co/WIZsFdpMJY @CNBC ) but… https://t.co/7OQHmqDUOu
Facebook announces sweeping changes to the newsfeed that maximizes content for meaningful interaction #techhttps://t.co/o5MvlRcnC7
New insights from the @LinkedIn / @HarrisPoll survey on the meaning of #success - #InitTogether https://t.co/cHpBQZF9DF
Which Online Platforms Do Americans Want To Fuel and Kill in 2018? Find out from the latest @HarrisPoll on… https://t.co/VUhXo7cq1d
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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