Doctors Are Tweeting About Coronavirus to Make Facts Go Viral - WSJ https://t.co/PByOongyW1
Digital ID company CLEAR to offer coronavirus screening for businesses - Axios https://t.co/DV5RP27Sk7
Compassion, Virtual Events, and Holidays Lead GIPHY’s April Insights https://t.co/v8MnUAYBgq
Is This the Future of the Fashion Show? - The New York Times https://t.co/zQHq2lhpSa
In our @Harrispoll in @USATODAY nearly a third of Americans are considering moving to less densely populated areas… https://t.co/5AhK8WNwV1
RT @USATODAY: Nearly a third of Americans are considering moving to less densely populated areas in the wake of the pandemic, according to…
In our poll with @axios nearly one-third of Americans — and 39% of urban dwellers — are considering moving to a les… https://t.co/Dy6EZqD4Ps
Will coronavirus bring back the cubicle? — Quartz at Work https://t.co/nhVXmMHzJQ
Airbnb will make some property owners wait 24 hours between guests https://t.co/OSx0bZZ3G4
Is The Techlash Over? In our @harrispoll in @politico 38% of Americans say their view of the tech industry has turn… https://t.co/cgBOzGNTqb
Data from electricity use shows that storage units are in and car dealerships are out in Shutdown Nation @Axioshttps://t.co/RGM0pkm1dr
Social distancing markers from around the world — Quartz https://t.co/BW5DTXHoQu
Cash flow is now as important to Americans as Purell and toilet paper: Our @harrispoll: 87% aware of tax-filing ext… https://t.co/mhTUOiy3DV
New @harrispoll survey in @politico on re-opening the economy: "Based on what you know and have heard, when do you… https://t.co/HvlhD74WEj
Americans stuck at home will decide Hollywood’s winners and losers: Our new Wall Street Journal-Harris Poll ⁦… https://t.co/XrELBaKsfc
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

Comments