104-Year-Old World War II Veteran Survives Coronavirus https://t.co/dr5EpZ4fOG
Music never dies: "Bolero" busts out of coronavirus lockdown (from @AP) https://t.co/XZrFveEJH4
My comments in WSJ on our @HarrisPoll reveals 60% of Americans support gov access to cellphone location data to tr… https://t.co/kC9bCpEpT4
Dr. Fauci doughnuts sell like hotcakes at Rochester NY's Donuts Delite https://t.co/1KiTzp5Tkr
Our new COVID polling in 538 aligns to other polls: three-fifths very or somewhat concerned they or someone close t… https://t.co/3M1Uia4eHf
Almost a third of the Gen Z workers interviewed had been put on leave by their employers or completely laid off, co… https://t.co/j0Kf2ntCQ4
Crocs donating its shoes to healthcare workers https://t.co/1WrMcLYKzu
Harris Poll: Americans Are Wary About Traveling After COVID-19 Curve Flattens https://t.co/nPwUoX2fcO
Airlines are doing away with middle seats and beverage service https://t.co/kaS6W6LIlB
People are skipping Zoom meetings by looping videos of themselves paying attention https://t.co/blWiLmocIh
The drive-in, relic of yesterday, finds itself suited to now (from @AP) https://t.co/JEmzRWmYj5
We'll share the latest overnight data on Americans' responses to the #COVID19 pandemic in our @axios @HarrisPoll L… https://t.co/P0ju9012f9
Americans empathize with at-risk people for COVID but aren't changing their behaviors quickly enough to stop the sp… https://t.co/RpsfJJPCnq
I spoke to @CheddarNews this afternoon on the latest @HarrisPoll survey of Americans and adjusting to life in the… https://t.co/eSMsWtPgJN
Some grocery stores are offering 'elderly hours' to help protect older shoppers https://t.co/q3CHnKk8XP
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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