Beyond Starbucks: How Racism Shapes Customer Service via @NYTimes https://t.co/V67V3DaHqe
88% of Americans say #PTSD is a significant problem among U.S. military #veterans, but only 31% feel there are enou… https://t.co/3igpZndkR2
#Smarthome & wellness #tech is so widespread, sometimes we forget we already own it. A @HarrisPoll & @CNET survey f… https://t.co/CETRutylb3
The Revolutionary Giant Ocean Cleanup Machine Is About To Set Sail https://t.co/E11po8ldyz
How Harvey Karp Turned Baby Sleep Into Big Business via @NYTimes https://t.co/iUuoEsfemU
Can Dirt Save the Earth? via @NYTimes https://t.co/mjJTqQ1nw9
RT @IBM: Did you know that plankton--yes, plankton--provide 2/3 of our oxygen, but they're in decline? Here's how @IBMResearch is tackling…
RT @nkf: Thank you again to all our nominees at the Springtime in New York Gala! https://t.co/zOJrsxZr6r @jenbdasilva @johngerzema #seanmor
RT @Mark_Penn: Addressing @TheEconomicClub of Washington, DC about Microtrends Squared. Thank you, #EconClubDC for a great event. https://t…
RT @PaulPolman: How can a biz operate without making a valuable contribution to society? Imperative that its governed by value creation & g…
RT @HallaTomas: In total agreement with @PaulPolman and @johngerzema it has to be the role of business to make a meaningful and valuable co…
RT @HarrisPoll: Starbucks will close 8,000 U.S. stores for company-wide racial-bias training and just last month our survey found 85% of Am…
RT @HarrisPoll: Facebook Hearings Illuminate Future of Business and Data Privacy via @WSJ featuring new insights from @IBM @HarrisPoll late…
RT @HillaryClinton: Thinking about Barbara Bush’s legacy of service to our country and the extraordinary family she raised. Thanking her fo…
Sweden built world’s first stretch of electric road - Curbed https://t.co/v9xhgwaLqZ
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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