A new survey of 300 U.S. financial decision-makers with payment operations software company Modern Treasury and The… https://t.co/iHSZ3H5lMl
In our @HarrisPoll w @Forbes 64% aware of #Omicron; 78% of those, worry it will evade existing vaccines incl.(81%)… https://t.co/VA1hUikHh0
Americans Are More Worried About Omicron Variant Than Delta, The Harris Poll Finds   In our new weekend study provi… https://t.co/cLhgnF8z2X
Check out the latest article in my newsletter: America This Week: Omicron Arrives, Boosters Rise, Borders Close, Wi… https://t.co/flrjwdSGR9
How to Talk to Your Family About Cryptocurrency #happythanksgiving https://t.co/FS1yhUh1hO
Check out the latest article in my newsletter: America This Week: Stuffing and Masks, Expensive Turkeys, Vaccine Ma… https://t.co/DWItF4lmzr
RT @YourOAAA: Don't miss today's OAAA webinar with @HarrisPoll CEO @johngerzema as he presents a forward look at consumer intent for the fi…
Check out the latest article in my newsletter: America This Week: Long On Travel and Movie Theatres, The Santa Surg… https://t.co/9nIWIaTQZb
Our new inflation survey from The Harris Poll is covered by Bloomberg News @TheStalwart in what Joe's interested in… https://t.co/GMojAK3gBC
Check out the latest article in my newsletter: America, This Week: Mixing Jabs, Breakthrough Blues, Foggy Judgement… https://t.co/dK8mZ294Mn
Check out the latest article in my newsletter: America This Week: Work Reimagined, Vaccine Resistors, Streaming Ad… https://t.co/v49567mzod
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RT @MilkenInstitute: Nearly two-thirds of The Listening Project respondents said that companies have been more reliable than governments in…
RT @MilkenInstitute: Strong majorities of citizens say the pandemic amplified the lack of access to social services and equity. #MIGlobal h…
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

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