Check out the latest article in my newsletter: America This Week: Racism Denial, Gen Z Salary Skepticism, and Compa… https://t.co/8TpWRbICRq
RT @usnews: .@johngerzema, CEO of The Harris Poll, presents @usnews / @HarrisPoll survey findings on the state of economic equity in Americ…
America This Week @HarrisPoll #podcast @LibbyG and I discuss what #advertisers should know about @Twitter users bef… https://t.co/cHHzq0t2aE
RT @CalHospitals: Join @reginabenjamin @darrenwalker @MTorresSpringer @johngerzema and others Nov 16 for The State of Equity in America. Th…
Our talk, "Not What You Think" #ForbesCMO summit on underlying values in today's marketing trends https://t.co/uaMoES2QX8 @Forbes
New @HarrisPoll @USATODAY data show only (51%) of frequent @Twitter users and (36%) of account holders are likely t… https://t.co/dfkqTk6tR2
@LibbyG and I enjoyed presenting @ForbesCMO Summit in Miami. Incredible speakers yesterday and today. Thanks,… https://t.co/y2CZQmcsRb
Check out the latest America This Week newsletter: Middle-Class Wealth Boom Ends, HR Jumps The Shark, Women Feel Di… https://t.co/qbjWHImMxa
America This Week podcast from @HarrisPoll. In this episode @LibbyG and I discuss #genz love of… https://t.co/mOlx4ul994
The American #middleclass is facing the biggest hit to its wealth in a generation going into the #MidtermElectionshttps://t.co/2dAlvq4DbY
Check out the latest article in my newsletter: America This Week: Stress is a Public Health Crisis, An Office Revol… https://t.co/EfayLW8Kbf
Check out @HarrisPoll America This Week: The @CVSHealth taking on the Pink Tax, Riding a Red Wave, The Population B… https://t.co/8wIfhUpkuw
RT @CEOatNKF: If you want to better understand consumer and business sentiments, and how this might drive decisions, check out this podcast…
Check out the latest article in my newsletter: America This Week: Gaming The Fed, Billboards Go Social, Gen Z Doesn… https://t.co/XDwUV0HWVY
RT @reneegosline: Responsible AI & marketing appear contradictory but they’re both important for digital transformation. Many emphasize rem…
Spend Shift

How the Post Crisis Values Revolution is Changing the Way We Buy, Sell, and Live

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. -Explores a movement in society where the majority of American consumers are embracing both value and values -Shows how post-crisis consumer expectations and behaviors will drive business decisions -Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Spend Shift is a Wall Street Journal best-seller, a Washington Post best-seller and was one of Fast Company's Best Business Books of 2010. 

Comments