Scale Is Fail: How Big Companies Need To Act Small To Thrive Today. Read my latest article in @Forbeshttps://t.co/dmKuQzmuf2
RT @HarrisPoll: Vote and retweet if you want to see our “Generation Z is Poised to Revolutionize Politics” panel at #sxsw2019, featuring sp…
RT @HarrisPoll: .@YouTube has evolved from a one-stop teaching hub to a leading learning tool for Generation Z. 59% of #GenZ respondents ch…
RT @HarrisPoll: Vote for our #sxsw2019 panel “Generation Z is Poised to Revolutionize Politics” featuring @nadyaokamoto, @johngerzema, @Rea
What issues matter most to Gen Z? How do they feel about the democratic process today? Vote for our #sxsw2019 panel… https://t.co/7BEHjJsfVy
Black women now lead police forces in two of America's whitest cities, Seattle and Portland - Los Angeles Times https://t.co/QxApq8kyHE
A Free Press Needs You via @NYTimes https://t.co/BvyBfc1ymY
Ryan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand’s Servers – Adweek https://t.co/h206tD7Rar
The Rise of Roommate Households - The Atlantic https://t.co/70TNrIzE1K
The Flourishing Business of Fake YouTube Views https://t.co/IyFF0bPO3J
The NFL Will Have Male Cheerleaders for the First Time #MeToo https://t.co/JidlmvVJ6t
Rules Won’t Save Twitter. Values Will. via @NYTimes https://t.co/umiDCHXS68
Designing the Death of a Plastic via @NYTimes https://t.co/B3bT15XCzZ
RT @HarrisPoll: Trying to detox from social media? Our latest research shows which apps are getting in the way for Americans (yes, Facebook…
According to Indeed, the most clicked-on jobs for workers over 62 are an assortment of construction & transportatio… https://t.co/BxdfOO2Ers
Spend Shift

How the Post Crisis Values Revolution is Changing the Way We Buy, Sell, and Live

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. -Explores a movement in society where the majority of American consumers are embracing both value and values -Shows how post-crisis consumer expectations and behaviors will drive business decisions -Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Spend Shift is a Wall Street Journal best-seller, a Washington Post best-seller and was one of Fast Company's Best Business Books of 2010. 

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