John Gerzema – A Social Theorist For The Modern Age of Business

Tim Cook’s Leadership Opportunity: Painting The Apple Green

March 28, 2012

Apple is innovative. But is it ethical? We provided data and insights for a recent WIRED article on the opportunity before Tim Cook to guide a new values-driven course for the company’s culture. In this excerpt, the challenge is presented: All of the Apple’s customers willingly pay a premium for Apple products, while only some consumers [...]

Meeting Shimon Peres, President of Israel

March 23, 2012

This week I had the honor of sitting down to speak with Shimon Peres while in Tel Aviv during research for our next book. We also met some amazing entrepreneurs and innovators from the red hot Israeli tech sector.

Floating Facebook: My Interview in The Economist Magazine

February 5, 2012

In this week’s Economist, I gave an interview on how a marketer should assess the value of Facebook. The social network could be valued between $75 and 100 billion dollars on a business model that is 85% dependent on advertising revenue. But data in our BrandAsset Valuator surveys suggests people many increasingly use the technology, but [...]

A Marketer’s Perspective on Facebook’s IPO

February 1, 2012

In this week’s Economist, I gave an interview on how a marketer should assess the value of Facebook. The social network could be valued between $75 and 100 billion dollars on a business model that is 85% dependent on advertising revenue. Look, not many brands win academy awards before filing their IPO. Clearly Facebook is [...]

Our Global Corporate Reputation Index Presented at Davos

January 30, 2012

On Friday, we presented the results of our 2012 Global Corporate Reputation Index at The World Economic Forum in Davos. The full report is here. An extensive review of over 40,000 consumer interviews across six countries (Brazil, China, Germany, Japan, Russia, United States) reveals that most companies underinvest in corporate citizenship efforts and their citizenship [...]

The State of European Consumerism

January 22, 2012

While much discussion ensues in the political arena over the Eurozone crisis, we wanted to understand how proposed financial reforms impact ordinary citizens and their planned consumption in 2012. We surveyed citizens comprised of five European Union countries (and four Euro currency members) including France, Germany, Italy, Spain and the U.K. The full report is here [...]

Twitter is The Most Trusted Social Media Brand

January 16, 2012

I’ve just released this report which summarizes our survey of 17,000 Americans on their feelings of trust in corporations, brands and social media. Our survey was conducted through BrandAsset Valuator (BAV), our proprietary study of the world’s largest database of brands. The overview of the findings point to a renaissance in trust as a basic [...]

My Interview in Google’s New ‘Think Quarterly’ Publication

January 9, 2012

Are early adopters the key to marketing success? Or do they just distract us from the customers that really matter? My perspective on this topic is here in an article called ‘First In, First Out’ in Google’s launch of its new Think Quarterly Publication.

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A Social Theorist For The Modern Age of Business