Female #entrepreneurship continues to change the face of #business. Here are 8 predictions from @FastCompany with… https://t.co/jO0Bnv6oMi
RT @patrickdehahn: Some good conversation about the big #AmazonHQ2 Long Island City news on our Quartz @qz app, with @bradleytusk @PE_Feeds
My latest @Forbes article features new research from @lululemon & the @HarrisPoll revealing 80% believe #wellness i… https://t.co/FOh1dPcVVi
RT @ShaiReshef: Great meeting yesterday with Business Administration Advisory Board member and friend @johngerzema in NYC!
Asics to turn used clothing into Japan's Olympic uniforms - BBC News US https://t.co/9R7LwGy1yY
RT @RMac18: This sign is a lot funnier if you read it like a collection of songs on a Beatles' greatest hits album. (h/t @JavierBlas) https…
World’s Biggest Investor Tells C.E.O.s Purpose Is the ‘Animating Force’ for Profits via @NYTimes https://t.co/8vaciU4VIe
Americans Now More Likely to Die From Opioids Than Car Crashes - Rolling Stone https://t.co/Tc3upQedDF
Here is my commentary in @usnews ––A New Era Requires a New Type of Leader https://t.co/sbmdwpf5RS #leadership #business @HarrisPoll
I was my sick mother's caregiver, don't underestimate the stress caregivers face https://t.co/k7TEKkdzCz
This week I discussed with Forbes the evolution of WeWork into The We Company and why this rebranding makes sense f… https://t.co/ftrVh0BMiK
The Air Force is launching its first Pitch Day to attract tech startups - Fast Company https://t.co/1KZCjh6SpL
RT @stagwellgroup: Our COO, Beth Sidhu, discussing the “analysis paralysis” that may plague consumers with the coming of #5G #CES2019 https…
You’ll share this apartment with a stranger — but don’t dare call it a dorm - Los Angeles Times https://t.co/hiSguD0vn4
When parents of same-sex couples refuse to attend their wedding, this mom steps in - CNN https://t.co/hwPHuw2Koq
Media
AdAge: Future for Agencies and Clients Will Focus on Partnerships
Partnerships between agencies and clients in which both entities are working toward shared objectives are key for the industry's future, said Andrew Bruce, CEO of Publicis Communications North America, during a panel at Advertising Week. Mr. Bruce added that a "partnership feels so much more open" and allows the agency to become part of a client's world and ambitions. "It's a sign that we are more than an advertising agency and we are bringing more to [the relationship]," he said. For example, he said Publicis Groupe has an opportunity to align itself with Walmart, which is "daunting, but exciting." This summer, Publicis announced that it will create a new entity to house Walmart's U.S. creative and in-store advertising, along with other pieces of business that do not involve advertising. DDB Chicago CEO Paul Gunning spoke on the panel about new Omnicom Group agency dedicated exclusively to McDonald's, saying the review process involved four main themes: the consolidation of marketing services across Omnicom agencies, access to data, breaking down silos within Omnicom and McDonald's and transparency on both the agency and client sides of the business. One of the reasons the relationship with McDonald's is unique, according to Mr. Gunner, is because "the client is willing to transform and is transforming as much as the holding company." He said the agency is looking to make a massive impact on McDonald's and its sales, and in order for that to happen, the fast-feeder, Omnicom and outside partners, like Google and Facebook, "need to all work together to even have a shot at making a big pivot in this brand's history." Vik Kathuria, head of global agency partnerships at Oracle Marketing Cloud, said agencies have to bring the client and consumer into the center of their thinking and emphasize nimble, efficient strategies. "It's not about the past, present or future; it comes down to structuring the organization in a way that benefits the consumer," he said, adding that Publicis' new operating model could be headed in the right direction. Last week, Publicis announced that the North America region will operate under a single P&L for all of its creative agencies as part of its continuing effort to breakdown silos. Mr. Bruce said on the panel that the new model helps with collaboration because it makes the group put the right people in the room to solve specific problems or take advantage of opportunities for clients. The future of agencies may also rely on an "Uber-type model," where people come together from all different agencies or offices, said John Gerzema, CEO of BAV Consulting. He said small and big agencies may eventually all work together and people may not wind up working in the same office everyday.

Comments