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Ford Trends 2015: The Female Frontier

On June 25th, I spoke at the 2014 Ford Trends Conference in Dearborn, Michigan – a three day media event whose speaker line-up included Harvard Business School professor and author Clayton Christenson, designer Kenneth Cole and Mark Fields, the incoming Ford CEO. I spoke on a panel titled “The Female Frontier,” identified by Ford Futurist Sheryl Connelly as one of the year’s biggest trends. Moderated by Today Show correspondent Jenna Wolf, the panel also included Chantel Lenard, Director of US Marketing for Ford, and Jennifer Senior, award-winning journalist and author of “All Joy and No Fun.” The lively discussion covered the rise of female values, the struggles of parenting and shifting household dynamics. The net net? Times are changing, roles are changing and the world is (slowly) becoming a better place – largely thanks to women, and the men who think like them.

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