We launched our @axios @HarrisPoll 100 Corp Rep survey: Clorox, Hershey's, Amazon, Publix and General Mills top 5;… https://t.co/N5FTXe0FiG
RT @YahooFinance: Highlight: @HarrisPoll CEO @JohnGerzema on the top consumer brands: "Values and ethics really matter. The top-performing…
RT @ethisphere: Consumers are reporting more positive sentiment toward nearly every industry during the #COVID19 crisis and #BLM movement.…
New @HarrisPoll: Two-thirds of Americans (66%) say they support a national holiday for #Juneteenth @USATODAYhttps://t.co/W177Gh8Tpf
RT @TriNet: TriNet SVP/CMO/CCO @mendenhallma and @HarrisPoll CEO @JohnGerzema break down the latest on our #survey results about the state…
RT @darrenrovell: JUST IN: New @HarrisPoll in that reflects that 9% of the general population has a negative feeling towards Nike. Was 17%…
RT @darrenrovell: After Kaepernick ad in 2018, 21% of people representative of the general population said to @HarrisPoll they would boycot…
We @theharrispoll went back to repeat a poll we conducted in 2018 of the @Nike @Kaepernick7 ad and it reveals how A… https://t.co/zHiOCMTcE2
RT @KaplanSportsBiz: Two years later, Nike’s Colin Kaepernick ad an even bigger success, poll shows. My story https://t.co/xYClYhXDr3
RT @HarrisPoll: NEW POLL: @HarrisPoll #Essential100 named @amazon as one of the most essential companies in America during the #COVID19 pan…
Check out the latest article in my series: Harris Poll Releases The Essential 100: A Ranking of Corporate Response… https://t.co/O6uNmQq5sH
Merriam-Webster changes “racism” definition to include systemic oppression https://t.co/VM9zoi4e0i
Coronavirus is hastening the demise of US malls — Quartz https://t.co/Jdg8fsd95J
Bike demand soars as Covid-wary riders ditch transit for cycling — Quartz https://t.co/7mSHtlUBDS
Doctors Are Tweeting About Coronavirus to Make Facts Go Viral - WSJ https://t.co/PByOongyW1
5 Tips of Athena Management

The Athena Doctrine study has allowed us to break down the skills of leadership and categorize them by gender perception. Skills like decisiveness, analytical thinking, and independence are seen as masculine. Other traits such as expressiveness, intuition, collaboration and patience are regarded as being more feminine skills.

There is a place and time for both sets of traits, but, in fact, in our study of 64,000 people around the world, we found that feminine traits are now more highly correlated to leadership than their masculine counterparts. The most successful entrepreneurs, executives and politicians are truly embracing these feminine traits as part of their leadership skill set—and succeeding.

Here are 5 tips to management today:

1. Manage with patience. By patience, we don't mean wait forever for results but one's role as a manager is to see the long term benefit of short term pain.

2. Communicate through passion. Motivation through fear is a thing of the past, to keep teams engaged and working hard through the tougher times, there is no more powerful communication tool than showing you are personally invested in the task at hand, empathize with the employees who are working on the problem and passionately believe in the mission of your team or company.

3. Trust your gut. Particularly in the technology space, things move too fast for data to catch up. Success is also often about making a leap of faith and inviting the future. To do that you will have no other tool than your intuition as you plan for the future.

4. Don't take it personally. Part of being an innovative leader is knowing that failure will be a daily occurrence. Your ability to ignore your own pride and be flexible to changing plans when something you’ve invested time and effort into fails is the sign of a truly forward thinking leader.

5. Communicate. To manage this way, you will do a lot of thinking and go through a lot of emotional states. Share all that. Your ability to express to your teams your personal investment, your passion, and yes even your doubts will make you a more credible leader trusted to have the collective good at heart.


Athena @SXSW


The Athena Doctrine: Rise of Feminine Values

Sunday March 10 - 3:30-4:30PM

Austin Convention Center, Room 10AB

More info


See you there!