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News

We just got back to the office after spending 4 days down in Austin for SXSW interactive. It was exhilarating (if you follow @johngerzema on Twitter, you could see how busy we were)! Now that we’ve had a night to recuperate, we wanted to fill you in on all of the exciting things that came from the weekend.

We kicked off the weekend by meeting with Rebecca Parks Fernandez and Duane Fernandez from ParksFernandez. Rebecca is Editor-at-Large for HelloGiggles and Executive Editor at The Conversation and Duane is a consultant and photographer who runs Left Field Project, a website that explores how innovative designers, artists and creators get inspired. They had great advice on how to make the Athena Doctrine attractive and sharable for everyone. Be sure to follow them both on twitter (@parksfernandez & @duanefernandez).

Our next conversation was with Dorie Clark, a prominent consultant and author. Her new book Reinventing You: Define Your Brand, Imagine Your Future is coming out in April. Dorie has blogged for Forbes and Harvard Business Review, and she had great tips on how to spread the word about Athena.

In one of the keynote panels at SXSW, we listened to Anne-Marie Slaughter and Jessica Coen discuss an integrated approach to a life that allows men and women to balance their personal and professional goals in their panel, Beyond Work/Life: Changing the Debate & Making Change. Anne-Marie specifically advocated for more male involvement in the conversation, stating “If guys are willing to join with women to become both breadwinners and caregivers, then progress can actually happen.”

Following that fascinating panel, we grabbed a quick lunch with Georgetown professor and author of Likeonomics, Rohit Bhargava, to discuss his vast experience in concierge marketing. Then it was on to coffee with Stephen Wolfram and Jeremy Davis. Stephen is the CEO of Wolfram Research, the creator of Mathematica and Wolfram Alpha and author of A New Kind of Science and Jeremy is Design Director at Wolfram Research. They shared their incredible knowledge of statistics and gave us advice on how to maximize the data from our Athena Doctrine study.

On Sunday we had breakfast with Jessi Hempel, who writes for Fortune and Fortune Tech before heading off to prep for John’s speech that afternoon. The Athena Doctrine: Rise of Feminine Values presentation was a great success and we sincerely appreciate everyone who came out in support. If you missed it, you can listen to the presentation here.

The next day we met with Ruth Suehle, Community Marekting Manager at Red Hat and contributor at GeekMom, for a cup of coffee. We discussed how open source principles can be applied to every business and how the core Athena principles can be used to facilitate open sharing and collaboration.

It was great to get the Athena Doctrine message into the hands of more people at SXSW and we couldn’t be more excited for the upcoming April release of the book. We’re also glad to announce that the eBook version is now available and you can order it here. If you didn’t get a chance to speak with us at SXSW, please connect with us at JohnGerzema.com we’d love to hear from you.

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