RT @axios: New data from the Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can…
Last week I joined @cheddar w @dmccabe from @axios to discuss the Axios Harris Poll 100 corporate #reputation ranki… https://t.co/qRDqO1X97D
RT @HarrisPoll: Live at #SXSW #girlslounge Male Champions for Change w CEO @johngerzema https://t.co/4NfwC8VnYa
RT @HarrisPoll: Attending #SXSW? Don't miss @HarrisPoll CEO @johngerzema & @femalequotient CEO @ShelleyZalis's panel 'HR in the Post #MeToo
RT @ShaiReshef: Thought-provoking findings by my friend @johngerzema and @HarrisPoll regarding Gen Z and Millenial attitudes #Millenials #G
Are young people embracing socialism or simply redefining it? Our ⁦@axios⁩ ⁦@HarrisPoll⁩ #SXSW2019 panel discussing… https://t.co/XRUtiO75Ds
About to start our ⁦@axios⁩ ⁦@HarrisPoll⁩ #SXSW2019 Panel: Gen Z is poised to revolutionize politics #GenZ #politics https://t.co/5zPe62qfgo
Our Axios Harris Poll shows Gen Z/Millennials favor more socialism in their govt from universal healthcare to tuiti… https://t.co/Vi7IfneOb2
RT @WendySalomon1: Pleased to help @Wegmans celebrate their #1 ranked #reputation in America! @HarrisPoll https://t.co/zzdfJi2DP4
"Girl Up is just the start of a life-long journey." Felicia says that @GirlUp helped her find her voice. Join me in… https://t.co/lbz0SddBLL
RT @HarrisPoll: Tune in to @cheddar today at 10:30 am EST to watch @HarrisPoll CEO @johngerzema & @axios #Tech Reporter @dmccabe discuss th…
The Great American Techlash: My Interview in @USATODAY over big tech's troubles in our new AXIOS Harris Poll 100 re… https://t.co/EnueF2NtYr
RT @axios: It turns out a company's reputation — good or bad — doesn't make much difference in the stock market. https://t.co/gJducHbgka
RT @axios: Three major trends from the Axios Harris Poll 100: • Amid privacy scandals, big tech companies took a hit • Elon Musk shows what…
RT @axios: For 20 years, Harris Poll has been measuring the reputations of the most high-profile American companies. This year, for the fir…
Motherhouse shop in Iriya, Tokyo. Courtesy of Creative Commons
Why are Start Ups Such a Boys Club?

Unlocking innovation and talent doesn't require a lot of financial or human resources. Throughout our travels we met people who challenge convention, solve big problems and start successful businesses and organizations using only their personal energy. What did they have in common? They all utilized skills and approaches traditionally seen as feminine, traits which are undervalued in the corporate world.

When SEWA, which stands for Self Employed Women's Association, first started in Ahmedabad, India in 1971, they were part of a larger trade union catering to textile laborers. Relationships with the trade union deteriorated over the next decade because of SEWA's outspoken support for women from lower castes and self-employed workers. Today, SEWA organizes microfinance loans to help poor workers avoid debt and establishes secure markets for craft workers. They offer education, health care, savings and loan programs, insurance and housing to members around the country. SEWA's president Kapila Vankar knows first hand what these women have been through. She made the transformation from a dispirited and isolated woman into a leader.

Eriko Yamaguchi faced an uphill battle when she decided to start a fashion design business. A Japanese native who had been bullied throughout her childhood, she moved to Bangladesh after university to get a graduate degree. While there, she coffee bags made out of coarse jute fabric inspired her to make expensive handbags to sell in Tokyo. Eriko partnered with a local factory that had been making sacks for potatos, but had a difficult time teaching them to produce expensive bags. To make matters more difficult, she explained, "I was a young woman in an Islamic country who had to be the boss." Eventually, by making her workers feel like partners and raising their pay, she was able to produce top quality handbags. By working hard to make a profit and a difference, Eriko was able to build a company, called Motherhouse, that today had eight retail stores in Japan and hour in Taiwan.

Feminine traits can be a great advantage in the world of start-ups. Adelaide Lancaster, who advises female entrepreneurs in New York City, believes that women have a more calculated approach to rish and better multitasking abilities that make them perfect to today's business environment. In our study, we found that 57% of all adults and 63% of millennials agreed that women led businesses are more likely to be successful today. Given the importance of feminine traits such as patience, empathy and collaboration, one wonders why the start up space remains a boy club?