New @HarrisPoll: Two-thirds of Americans (66%) say they support a national holiday for #Juneteenth @USATODAY… https://t.co/W177Gh8Tpf

RT @TriNet: TriNet SVP/CMO/CCO @mendenhallma and @HarrisPoll CEO @JohnGerzema break down the latest on our #survey results about the state…

RT @darrenrovell: JUST IN: New @HarrisPoll in that reflects that 9% of the general population has a negative feeling towards Nike. Was 17%…

RT @darrenrovell: After Kaepernick ad in 2018, 21% of people representative of the general population said to @HarrisPoll they would boycot…

We @theharrispoll went back to repeat a poll we conducted in 2018 of the @Nike @Kaepernick7 ad and it reveals how A… https://t.co/zHiOCMTcE2

RT @KaplanSportsBiz: Two years later, Nike’s Colin Kaepernick ad an even bigger success, poll shows. My story https://t.co/xYClYhXDr3

RT @HarrisPoll: NEW POLL: @HarrisPoll #Essential100 named @amazon as one of the most essential companies in America during the #COVID19 pan…

Check out the latest article in my series: Harris Poll Releases The Essential 100: A Ranking of Corporate Response… https://t.co/O6uNmQq5sH

Merriam-Webster changes “racism” definition to include systemic oppression https://t.co/VM9zoi4e0i

Coronavirus is hastening the demise of US malls — Quartz https://t.co/Jdg8fsd95J

Bike demand soars as Covid-wary riders ditch transit for cycling — Quartz https://t.co/7mSHtlUBDS

Doctors Are Tweeting About Coronavirus to Make Facts Go Viral - WSJ https://t.co/PByOongyW1

Digital ID company CLEAR to offer coronavirus screening for businesses - Axios https://t.co/DV5RP27Sk7

Compassion, Virtual Events, and Holidays Lead GIPHY’s April Insights https://t.co/v8MnUAYBgq

Is This the Future of the Fashion Show? - The New York Times https://t.co/zQHq2lhpSa

Thought Leadership

The Athena Doctrine

How Women (And the
Men Who Think Like them)
Will Rule the Future

Presentations

World Economic Forum Annual Meeting Davos: Introducing Best Countries

John presented the findings of the proprietary Best Countries study, released in partnership with U.S. News & Wharton, at the World Economic Forum Annual Meeting in Davos. View the full rankings here, as well as the eBook he co-authored with Wharton Professor David Riebstein.

The Athena Doctrine Study

This research was conducted for our book, The Athena Doctrine. Thirteen countries were surveyed among 64,000 people in nationally-representative samples in November of 2012. Survey conducted by John Gerzema, BAV Consulting, WPP Group PLC. Countries that were researched represent 65% of global GDP and include Brazil,...

John's Media Appearances

As a well-known thought-leader, John Gerzema has spoken at conferences around the world and been featured on television networks such as Bloomberg and Fox Business. To watch some highlights from John's past appearances, please watch the short video below. If you are interested in having John speak at an event for...

TEDx: The Post-Crisis Consumer

Watch John's TEDx speech on the post-crisis consumer

Ask John to Speak

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research...