More Americans know their astrology sign (66%) than their blood type (51%) – and even fewer younger Americans know… https://t.co/d7RhtR03Hv

Check out the latest article in my newsletter: America This Week: State of Snacking, More Know Their Astrology Sign… https://t.co/exXcGgLIgf

Check out the latest article in my newsletter: America This Week: Davos Doubts, Consumers Keep Truckin', Kitch… https://t.co/55ery4mvo8

Check out the latest article in my newsletter: America This Week: Robot Cats, Retirement Reinvented, Offices Are Li… https://t.co/oeoq7jitYD

Check out the latest article in my newsletter: America This Week: Monkeys Do a Lot of Chewing, Economic Clouds Part… https://t.co/QF4l2AkIGx

RT @SethMatlins: For my @Forbes latest, I sat with @HarrisPoll CEO @johngerzema and CSO #LibbyRodney to look back at 10 of their polls that…

Check out the latest article in my newsletter: America This Week: Ten Polls That Generated The Most Interest In 202… https://t.co/a16PD5YYnh

Check out the latest article in my newsletter: America This Week: Inflation is Scrooging Us, The Mortgage is Too Da… https://t.co/HC3u7KNJgx

Check out the latest article in my newsletter: America This Week: IRA Doom-scrolling, Unhealthy Portfolios, Higher… https://t.co/XND75TO0ai

Check out the latest article in my newsletter: America This Week: Holidays Can’t Shake COVID, Are We In a Recession… https://t.co/79gAXTv5zR

Check out the latest article in my newsletter: America This Week: Racism Denial, Gen Z Salary Skepticism, and Compa… https://t.co/8TpWRbICRq

RT @usnews: .@johngerzema, CEO of The Harris Poll, presents @usnews / @HarrisPoll survey findings on the state of economic equity in Americ…

America This Week @HarrisPoll #podcast @LibbyG and I discuss what #advertisers should know about @Twitter users bef… https://t.co/cHHzq0t2aE

RT @CalHospitals: Join @reginabenjamin @darrenwalker @MTorresSpringer @johngerzema and others Nov 16 for The State of Equity in America. Th…

Our talk, "Not What You Think" #ForbesCMO summit on underlying values in today's marketing trends https://t.co/uaMoES2QX8 @Forbes

Thought Leadership

The Athena Doctrine

How Women (And the
Men Who Think Like them)
Will Rule the Future

Presentations

World Economic Forum Annual Meeting Davos: Introducing Best Countries

John presented the findings of the proprietary Best Countries study, released in partnership with U.S. News & Wharton, at the World Economic Forum Annual Meeting in Davos. View the full rankings here, as well as the eBook he co-authored with Wharton Professor David Riebstein.

The Athena Doctrine Study

This research was conducted for our book, The Athena Doctrine. Thirteen countries were surveyed among 64,000 people in nationally-representative samples in November of 2012. Survey conducted by John Gerzema, BAV Consulting, WPP Group PLC. Countries that were researched represent 65% of global GDP and include Brazil,...

John's Media Appearances

As a well-known thought-leader, John Gerzema has spoken at conferences around the world and been featured on television networks such as Bloomberg and Fox Business. To watch some highlights from John's past appearances, please watch the short video below. If you are interested in having John speak at an event for...

TEDx: The Post-Crisis Consumer

Watch John's TEDx speech on the post-crisis consumer

Ask John to Speak

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research...