Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V

RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…

RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip…

RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub…

Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90

RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw

RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st…

RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…

RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…

RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL…

RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…

Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #polls… https://t.co/oZtkpSVcBG

RT @ruxicocoloco: @johngerzema and the #Athena doctrine.. https://t.co/MvtwxOtGSJ

RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends

RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…

Thought Leadership

The Athena Doctrine

How Women (And the
Men Who Think Like them)
Will Rule the Future

Presentations

World Economic Forum Annual Meeting Davos: Introducing Best Countries

John presented the findings of the proprietary Best Countries study, released in partnership with U.S. News & Wharton, at the World Economic Forum Annual Meeting in Davos. View the full rankings here, as well as the eBook he co-authored with Wharton Professor David Riebstein.

The Athena Doctrine Study

This research was conducted for our book, The Athena Doctrine. Thirteen countries were surveyed among 64,000 people in nationally-representative samples in November of 2012. Survey conducted by John Gerzema, BAV Consulting, WPP Group PLC. Countries that were researched represent 65% of global GDP and include Brazil,...

John's Media Appearances

As a well-known thought-leader, John Gerzema has spoken at conferences around the world and been featured on television networks such as Bloomberg and Fox Business. To watch some highlights from John's past appearances, please watch the short video below. If you are interested in having John speak at an event for...

TEDx: The Post-Crisis Consumer

Watch John's TEDx speech on the post-crisis consumer

Ask John to Speak

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research...