John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research, writing and interviews have appeared in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, CNBC, NPR, Forbes and many others. As Chief Insights Officer at Young & Rubicam he oversees the world’s largest database of brands and consumer behavior and studies social change and its impact on business, society and the economy. John’s TED talk ‘The Post-Crisis Consumer’ has been viewed by over a quarter of a million people. John’s forthcoming book is The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future will be released April 2013.
For more information, go to: www.brightsightgroup.com