Either turn up the volume or plug in your headphones, these sound bites are too good to miss. In the Den with Cohn & Wolfe features short video discussions with thought leaders from all walks of life; be they digital geeks, creative catalysts or branding warriors. In the Den helps you uncover the latest trends, learn a new skill or spark a dialogue with your colleagues. Experts interviewing experts, produced in short-snippets. Welcome to the den.
Today we're In the Den with John Gerzema, Executive Chairman, BAV Consulting & Co-Author of The Athena Doctrine. The whole world is hot on "gendered" traits in the workplace and Gerzema is leading the charge. John and his co-author, Michael D'Antonio, studied 64,000 people around the world to learn how they define "masculine" versus "feminine" traits in terms of personal achievement and success. We sat down with one of the authors of The Athena Doctrine to chat about how companies and governments alike are adopting feminine leadership traits emerge in today's social world.