RT @abludworth: Great intro example on disruption by @johngerzema from @HarrisPoll at @CEIR_HQ #ceirpredict: Glamour Shots went from 350 st…
Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V
RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…
RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip
RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL
RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…
Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #pollshttps://t.co/oZtkpSVcBG
RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends
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Knitting a Community Together

Knitting is no longer just a hobby among older generations—it’s quickly becoming as trendy passion among young people, too.  And for young entrepreneurs like Katie Mowat, there’s a deeper symbolism behind it—knitting is not just about weaving yarn, it’s about weaving stories and binding lives together.

Recognizing this symbolism, Katie founded Grannies Inc., a UK-based producer of knitted goods—and a company that thrives on a culture of feminine traits like kindness and empathy.

Grannies Inc. pairs consumers with knitters who make hats, scarves and more. Each piece is handmade and the consumers can choose colors, stitches, size and even add extras such as bows online.

But what differentiates Grannies Inc. most is that you not only get to choose your product make—you get to choose your product maker.  In other words, you get to choose your own Granny.

This approach fosters a personal connection between customers and producers, down to the label on the item, which carries a special custom message from the Granny. The result? Customers feel more connected and more valued, and are more likely to remain loyal to the company.

Holly Jones is one of the Grannies who uses her talents to supply handmade knitted products to people around the world.  A busy grandmother who began knitting during World War II, Holly says she is grateful for the opportunity to make some extra money doing something she loves. While the earnings can vary based on each Grannies output, Holly says it provides them with a sense of accomplishment—and a way to personally connect with people around the world at a time when old age often makes us feel more isolated.

In keeping with the symbolism of knitting, Holly has tapped Grannies Inc. as a way to tighten ties with her community—creating a knitting circle that engages women in her village for a few hours a week. That means more projects completed, more dividends shared, and more ties that bind us.

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