RT @StaceyJonesACN: Thanks to @AmyFuller for leading the way to #futureworkforce discussions on ethics, purpose and social activism. Such…
RT @AmyFuller: Great food—and drink!—for thought @Accenture’s SoHo Content Studio about what’s next for workforce social activism, with @Ha
Sweater brand Sheep Inc. bills sheep “adoption” as a way to offset the carbon footprint of each of its sweaters ten… https://t.co/I6qlNbxMSF
RT @pearson: The Global Learner Survey is a first of its kind study letting us hear the collective voice of 11,000 learners in 19 countries…
RT @abludworth: Great intro example on disruption by @johngerzema from @HarrisPoll at @CEIR_HQ #ceirpredict: Glamour Shots went from 350 st…
Great OpEd on the little known but vitally important new steps the administration is taking to help people with… https://t.co/AkqyVUHB6V
RT @HarrisPoll: America's favorite coffee chain? Surprisingly not Starbucks, but Dunkin', according to the 2019 Harris Poll Brands of the Y…
RT @susanmcp1: Marketers Back Film And TV Funding As Next Step In Sharing Company Values: New Study via @forbes, @HarrisPoll and @particip
RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
Profile
A Woman in a Man’s World: Orna Barbivai

Despite the progress women across the globe have made in the fight for front-line equality, to many, women in the military is still an issue.  To Israeli Major General Orna Barbivai, it’s a no brainer.

Women, Barbivai believes, are a critical asset to the Israeli Defense Force. So much so that she intentionally stations female soldiers on the front lines, including her daughters—her youngest served in the IDF West Bank border police, and her oldest is currently a Major serving as a senior personnel officer in the Navy.  Why? Because she believes women are more skilled than men at using respectful communication and negotiation—and thus are more adept at preventing violence.

As the Israeli Defense Force’s only female major general, Barbivai commands the manpower directorate from the Mactal Tower, the Israeli version of the Pentagon in the United States. On her office wall, she keeps a framed copy of The Spirit of the IDF—an ethical code that decrees that every person is valued, regardless of race, nationality, gender or status.   In this age of drones, satellites and other forms of impersonal warfare, it’s an important to keep in mind.

Officers, she says, “have to have a broader perspective than what you see looking through a gun sight.”  Women more strongly exhibit this kind perspective, Barbivai believes, because they are less encumbered by masculine traits of aggression.  In the eyes of Barbivai, if the world can place a few more feminine wiles on the front lines, we may eventually see those lines break down—and peace rise up.

Comments