66% of the 64,000 adults interviewed in the Athena Doctrine study agreed that the world would be a better place if men thought more like women. This includes men in more patriarchal countries like China (where 58% percent of men agree), Japan (79%) and India (54%).
Millennials of both genders are ahead of the overall population on this topic. By how much depends on the country. In Japan, 75% of millennials endorse feminine thinking versus 72% of the overall population. In South Korea the spread is even larger, 71% of millennials versus 64% of the overall population.
Through our Athena Doctrine research, we have seen first hand the power of leading through empathy, vision and other traits women, and men who think like them, excel at. We are seeing promising signs of change and can hope to see this new way of thinking being embraced more and more by a new generation of leaders around the world.