World’s Biggest Investor Tells C.E.O.s Purpose Is the ‘Animating Force’ for Profits via @NYTimes https://t.co/8vaciU4VIe
Americans Now More Likely to Die From Opioids Than Car Crashes - Rolling Stone https://t.co/Tc3upQedDF
Here is my commentary in @usnews ––A New Era Requires a New Type of Leader https://t.co/sbmdwpf5RS #leadership #business @HarrisPoll
I was my sick mother's caregiver, don't underestimate the stress caregivers face https://t.co/k7TEKkdzCz
This week I discussed with Forbes the evolution of WeWork into The We Company and why this rebranding makes sense f… https://t.co/ftrVh0BMiK
The Air Force is launching its first Pitch Day to attract tech startups - Fast Company https://t.co/1KZCjh6SpL
RT @stagwellgroup: Our COO, Beth Sidhu, discussing the “analysis paralysis” that may plague consumers with the coming of #5G #CES2019 https…
You’ll share this apartment with a stranger — but don’t dare call it a dorm - Los Angeles Times https://t.co/hiSguD0vn4
When parents of same-sex couples refuse to attend their wedding, this mom steps in - CNN https://t.co/hwPHuw2Koq
The Cost of Shutting Out Immigrants - Barron's https://t.co/o6fPZkPwm8
Apple just lost a Facebook: Apple has lost $452 billion in market cap since Oct 3 and those losses are larger than… https://t.co/0RRvzC83PV
RT @Forbes_Agency: The World Against Gen Z: How Companies Can Help Alleviate Generational Stress https://t.co/aeKGX3IW8s via @johngerzema
In the Race for Content, Hollywood Is Buying Up Hit Podcasts via @NYTimes https://t.co/r1F1s4RteH
2018: The Year in Visual Stories and Graphics via @NYTimes https://t.co/ZeH9WxG1rV
California is banning the retail sale of cats, dogs and rabbits in the new year https://t.co/REwlnzGmGV
Statistic
Athena Doctrine Study

Best-selling and award-winning authors John Gerzema and Michael D’Antonio spearheaded a two-year project to understand the changing dynamics affecting culture today. This was based on hard evidence gained from surveying 64,000 people in thirteen countries across a wide swath of cultural, political and economic diversity.

In the first study, half the sample—thirty-two thousand people around the world—was asked to classify 125 different human behavioral traits as either masculine, feminine or neither.

Next, the same list of traits was presented to the other half of the sample. Only this time there was no gendering to the words. They were simply asked to rate the importance of these traits on leadership, success, morality and happiness—the very things people said were in crisis today.

By comparing the two separate studies, John and Michael were able to statistically model how masculine and feminine traits related to solving today’s challenges. Overall, a strong consensus was found on what is feminine and masculine and that feminine traits are more vital to making the world a better place.   

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