RT @axios: New data from the Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can…
Last week I joined @cheddar w @dmccabe from @axios to discuss the Axios Harris Poll 100 corporate #reputation ranki… https://t.co/qRDqO1X97D
RT @HarrisPoll: Live at #SXSW #girlslounge Male Champions for Change w CEO @johngerzema https://t.co/4NfwC8VnYa
RT @HarrisPoll: Attending #SXSW? Don't miss @HarrisPoll CEO @johngerzema & @femalequotient CEO @ShelleyZalis's panel 'HR in the Post #MeToo
RT @ShaiReshef: Thought-provoking findings by my friend @johngerzema and @HarrisPoll regarding Gen Z and Millenial attitudes #Millenials #G
Are young people embracing socialism or simply redefining it? Our ⁦@axios⁩ ⁦@HarrisPoll⁩ #SXSW2019 panel discussing… https://t.co/XRUtiO75Ds
About to start our ⁦@axios⁩ ⁦@HarrisPoll⁩ #SXSW2019 Panel: Gen Z is poised to revolutionize politics #GenZ #politics https://t.co/5zPe62qfgo
Our Axios Harris Poll shows Gen Z/Millennials favor more socialism in their govt from universal healthcare to tuiti… https://t.co/Vi7IfneOb2
RT @WendySalomon1: Pleased to help @Wegmans celebrate their #1 ranked #reputation in America! @HarrisPoll https://t.co/zzdfJi2DP4
"Girl Up is just the start of a life-long journey." Felicia says that @GirlUp helped her find her voice. Join me in… https://t.co/lbz0SddBLL
RT @HarrisPoll: Tune in to @cheddar today at 10:30 am EST to watch @HarrisPoll CEO @johngerzema & @axios #Tech Reporter @dmccabe discuss th…
The Great American Techlash: My Interview in @USATODAY over big tech's troubles in our new AXIOS Harris Poll 100 re… https://t.co/EnueF2NtYr
RT @axios: It turns out a company's reputation — good or bad — doesn't make much difference in the stock market. https://t.co/gJducHbgka
RT @axios: Three major trends from the Axios Harris Poll 100: • Amid privacy scandals, big tech companies took a hit • Elon Musk shows what…
RT @axios: For 20 years, Harris Poll has been measuring the reputations of the most high-profile American companies. This year, for the fir…
Statistic
Athena Doctrine Study

Best-selling and award-winning authors John Gerzema and Michael D’Antonio spearheaded a two-year project to understand the changing dynamics affecting culture today. This was based on hard evidence gained from surveying 64,000 people in thirteen countries across a wide swath of cultural, political and economic diversity.

In the first study, half the sample—thirty-two thousand people around the world—was asked to classify 125 different human behavioral traits as either masculine, feminine or neither.

Next, the same list of traits was presented to the other half of the sample. Only this time there was no gendering to the words. They were simply asked to rate the importance of these traits on leadership, success, morality and happiness—the very things people said were in crisis today.

By comparing the two separate studies, John and Michael were able to statistically model how masculine and feminine traits related to solving today’s challenges. Overall, a strong consensus was found on what is feminine and masculine and that feminine traits are more vital to making the world a better place.   

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