Check out the latest article in my series: America This Week: Biden's Priorities, Marketing Amid Division, Slow… https://t.co/6K6oXVeAOo
Check out the latest article in my series: America This Week: Twitter Bans Trump, Biden and Brands, Tele-Health, Me… https://t.co/ckq0dqPM4E
RT @MDCPartners: Don't miss MDC's Julia Hammond and @HarrisPoll's @johngerzema at the all-virtual #CES2021 next week, delivering insights f…
Check out the latest article in my series: America This Week: Death of The Handshake, Cozying up to Vaccines, Canna… https://t.co/GmY3AxPdHx
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Check out the latest article in my series: America This Week: Fauci-vaxxers, Winter Travel, Black Friday Online, an… https://t.co/9mPlKkUaTF
RT @WSJ: More than three-quarters of Americans want government agencies to get a warrant before they can access location data on their digi…
RT @axios: About one-third of Americans say they're likely to ignore health officials' warnings about the risks of getting together for Tha…
Check out the latest article in my series: America This Week: Small Turkeys, Vaccine Bribes, Needles To Fly, More S… https://t.co/NwVNffNUiP
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RT @ANACMOMasters: #CMOs need the research-based insights provided by @HarrisPoll and @Harvard's Center for American Political Studies to i…
Check out the latest article in my series: America This Week; Vaccines, Tech, Thanksgiving Bubbles, Trump in 2024 ,… https://t.co/FfbnGbf3Lp
Check out the latest article in my series: America This Week: On Things Other Than The Election https://t.co/cvcPiY6Ece via @LinkedIn
RT @techonomy: “It’s a scary time,” says @johngerzema of @HarrisPoll. “We’ve had this constant level of fear–in the mid-70% range, across t…
Statistic
Athena Doctrine Study

Best-selling and award-winning authors John Gerzema and Michael D’Antonio spearheaded a two-year project to understand the changing dynamics affecting culture today. This was based on hard evidence gained from surveying 64,000 people in thirteen countries across a wide swath of cultural, political and economic diversity.

In the first study, half the sample—thirty-two thousand people around the world—was asked to classify 125 different human behavioral traits as either masculine, feminine or neither.

Next, the same list of traits was presented to the other half of the sample. Only this time there was no gendering to the words. They were simply asked to rate the importance of these traits on leadership, success, morality and happiness—the very things people said were in crisis today.

By comparing the two separate studies, John and Michael were able to statistically model how masculine and feminine traits related to solving today’s challenges. Overall, a strong consensus was found on what is feminine and masculine and that feminine traits are more vital to making the world a better place.   

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