How do executives and managers in organizations deploy feminine traits and values for growth? From the extensive research undertaken during the writing of The Athena Doctrine we have learned many valuable lessons that can be applied to organizations around the globe. At the Athena Workshop, we help our clients get smarter internally about Change Management, Organizational Management, Cultural Alignment, Talent Retention and Career Management. 

As business values shift and feminine traits become more embedded in the workplace, companies need to be agile in order to stay ahead. The Athena Workshop also partners with clients to uncover consumer insights that lead to better brand positioning, messaging and marketing considerations.

The Athena Workshop is built on combining internal organizational change and external brand messaging, taking into account the important shift we’re seeing in cultural values. It’s not about being male or female, it’s about incorporating the best feminine and masculine traits to position your business for success in the future.