Check out the latest article in my newsletter: America This Week: Work Reimagined, Vaccine Resistors, Streaming Ad… https://t.co/v49567mzod
CNBC’s Ron Insana Insana has a particularly interesting (and sober) take on the protracted woes in our global suppl… https://t.co/aZREHgvaMj
Thanks to my panel at @MilkenInstitute #MIGlobal w/ @Mattel Ynon Kreiz, @SvonFriedeburg, @UNICEFUSA Michael Nyenhui… https://t.co/yr2dh49Ha8
RT @MilkenInstitute: Nearly two-thirds of The Listening Project respondents said that companies have been more reliable than governments in…
RT @MilkenInstitute: Strong majorities of citizens say the pandemic amplified the lack of access to social services and equity. #MIGlobal h…
RT @MilkenInstitute: The Listening Project, a study into the state of people’s lives from Milken Institute and @HarrisPoll, offers perspect…
RT @MilkenInstitute: @UNICEFUSA_CEO "They don't see the transparency...Empathy is something that leaders focus on more." @SvonFriedeburg on…
RT @MilkenInstitute: Nearly 2/3 of people globally say there is more reward than risk in a CEO speaking out on social issues. @johngerzema
RT @SvonFriedeburg: Looking forward to discussing key findings from @MilkenInstitute and @HarrisPoll's The Listening Project with @johngerz
Excited to deliver the opening plenary at The @MilkenInstitute Global Conference with the results of… https://t.co/oayc0tMOVk
Today we released the second annual Milken Institute The Harris Poll Listening Project, covered exclusively in Bloo… https://t.co/0QXBX1TqHD
Check out the latest article in my newsletter: America This Week: Flu Confusion, Facebook Woes, Stress-Job Switchin… https://t.co/nhX3OHZEVj
In our @harrispoll (26%) of Americans mistakenly think a COVID vaccine will also protect them from the flu; Convers… https://t.co/tlCAJvKXV0
The Harris Poll: Americans conflate protection from COVID, flu shots   In what is predicted to be a worse-than-norm… https://t.co/pLiCJvAmDD
Check out the latest article in my newsletter: America This Week: The Workplace and Vaccine Exemptions, Childcare W… https://t.co/s9il95BHSq
Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

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