Check out the latest article in my series: America This Week: Maskless Angst, Science is Back, Climate Finances, Jo… https://t.co/73eu3ZnTjR
RT @Mark_Penn_Polls: TUNE IN NOW! @sarafischer & @AxiosNick are unpacking the @Axios @HarrisPoll 2021 rankings, featuring Harris Poll CEO @…
RT @axios: WATCH: @sarafischer and @axiosnick reveal which brands have become America's favorites and how the past year has impacted their…
RT @axios: TOMORROW @ 12:30pm ET: @sarafischer and @axiosnick are joined by @HarrisPoll CEO @johngerzema, @stagwellgroup’s @rayday and @mar
Check out the latest article in my series: America This Week: The Great Un-Masking, Pandemic Pets, Fewer Kids, More… https://t.co/tk7oY852hZ
RT @axios: WEDNESDAY: Join us for a chat about America's biggest brands' reputations on Twitter Spaces, with @sarafischer, @lachlan, @inafr
RT @JFrusci: After the event, join us for a Twitter Spaces chat about America’s biggest brands’ recognition/reputation, with @sarafischer,…
Check out the latest article in my series: America This Week: Special Edition: Corporate Reputation Results… https://t.co/faYHj6D2yu
Check out the latest article in my series: America This Week: Procrastinators, Dose-Skippers, Anti-Laxxers, and The… https://t.co/R6DIVEFtZy
Check out the latest article in my series: America This Week: Vaccine Hoarding, J&J's Pause, Revenge Travel… https://t.co/1h7VbXiUpb
RT @NateSilver538: This poll gets at an important point. It's not that the J&J pause necessarily increases vaccine hesitancy in the populat…
Check out the latest article in my series: America This Week: Travel Guidelines, Millennials in Debt, Autonomous An… https://t.co/GUHReNeA7n
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Articles
Strategy& Business: The Trouble with Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

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