Check out the latest article in my newsletter: America This Week: Work Reimagined, Vaccine Resistors, Streaming Ad… https://t.co/v49567mzod
CNBC’s Ron Insana Insana has a particularly interesting (and sober) take on the protracted woes in our global suppl… https://t.co/aZREHgvaMj
Thanks to my panel at @MilkenInstitute #MIGlobal w/ @Mattel Ynon Kreiz, @SvonFriedeburg, @UNICEFUSA Michael Nyenhui… https://t.co/yr2dh49Ha8
RT @MilkenInstitute: Nearly two-thirds of The Listening Project respondents said that companies have been more reliable than governments in…
RT @MilkenInstitute: Strong majorities of citizens say the pandemic amplified the lack of access to social services and equity. #MIGlobal h…
RT @MilkenInstitute: The Listening Project, a study into the state of people’s lives from Milken Institute and @HarrisPoll, offers perspect…
RT @MilkenInstitute: @UNICEFUSA_CEO "They don't see the transparency...Empathy is something that leaders focus on more." @SvonFriedeburg on…
RT @MilkenInstitute: Nearly 2/3 of people globally say there is more reward than risk in a CEO speaking out on social issues. @johngerzema
RT @SvonFriedeburg: Looking forward to discussing key findings from @MilkenInstitute and @HarrisPoll's The Listening Project with @johngerz
Excited to deliver the opening plenary at The @MilkenInstitute Global Conference with the results of… https://t.co/oayc0tMOVk
Today we released the second annual Milken Institute The Harris Poll Listening Project, covered exclusively in Bloo… https://t.co/0QXBX1TqHD
Check out the latest article in my newsletter: America This Week: Flu Confusion, Facebook Woes, Stress-Job Switchin… https://t.co/nhX3OHZEVj
In our @harrispoll (26%) of Americans mistakenly think a COVID vaccine will also protect them from the flu; Convers… https://t.co/tlCAJvKXV0
The Harris Poll: Americans conflate protection from COVID, flu shots   In what is predicted to be a worse-than-norm… https://t.co/pLiCJvAmDD
Check out the latest article in my newsletter: America This Week: The Workplace and Vaccine Exemptions, Childcare W… https://t.co/s9il95BHSq
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

Comments