RT @WSJ: More than three-quarters of Americans want government agencies to get a warrant before they can access location data on their digi…
RT @axios: About one-third of Americans say they're likely to ignore health officials' warnings about the risks of getting together for Tha…
Check out the latest article in my series: America This Week: Small Turkeys, Vaccine Bribes, Needles To Fly, More S… https://t.co/NwVNffNUiP
Check out the latest article in my series: America This Week: Moderate Men, Remote Working, Verified Vaccines, Coll… https://t.co/RgCSHKKqx8
RT @ANACMOMasters: #CMOs need the research-based insights provided by @HarrisPoll and @Harvard's Center for American Political Studies to i…
Check out the latest article in my series: America This Week; Vaccines, Tech, Thanksgiving Bubbles, Trump in 2024 ,… https://t.co/FfbnGbf3Lp
Check out the latest article in my series: America This Week: On Things Other Than The Election https://t.co/cvcPiY6Ece via @LinkedIn
RT @techonomy: “It’s a scary time,” says @johngerzema of @HarrisPoll. “We’ve had this constant level of fear–in the mid-70% range, across t…
Propane heaters are the new toilet paper: Retailers report huge increase in sales for heaters and fire pits https://t.co/NX6oJ769Nu
Check out the latest article in my series: America This Week: Black-Owned Business Boom, COVID Surge, Vaccine Skept… https://t.co/IVRP3pb6hs
RT @ANACMOMasters: @johngerzema, thank you and @HarrisPoll for grounding the #GrowthSummit pre-show with useful insights. We're glad you're…
RT @techonomy: We're excited to announce a partnership with the @HarrisPoll on a #HealthandWealth of America index! Thanks to @RayDay and @…
RT @YourOAAA: Thanks to @HarrisPoll & @johngerzema for joining us for today's webinar discussing the new consumer research study. Did you…
RT @CurtisSChin: "55% of people globally say they trust companies more than government to find solutions to #COVID19." ~@johngerzema of @Ha
RT @ANACMOMasters: @HarrisPoll Live from the Summit Pre-Show This is our time to turn a moment into a movement. @ANAmarketers @Cannes_Lions
The Brand Bubble:

The Looming Crisis in Brand Value and How to Avoid It

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble was a Businessweek Bestseller and one of AdvertistingAge's Books You Should Have Read. The Brand Bubble was also awarded a WPP Atticus Award

Comments