How to Talk to Your Family About Cryptocurrency #happythanksgiving https://t.co/FS1yhUh1hO
Check out the latest article in my newsletter: America This Week: Stuffing and Masks, Expensive Turkeys, Vaccine Ma… https://t.co/DWItF4lmzr
RT @YourOAAA: Don't miss today's OAAA webinar with @HarrisPoll CEO @johngerzema as he presents a forward look at consumer intent for the fi…
Check out the latest article in my newsletter: America This Week: Long On Travel and Movie Theatres, The Santa Surg… https://t.co/9nIWIaTQZb
Our new inflation survey from The Harris Poll is covered by Bloomberg News @TheStalwart in what Joe's interested in… https://t.co/GMojAK3gBC
Check out the latest article in my newsletter: America, This Week: Mixing Jabs, Breakthrough Blues, Foggy Judgement… https://t.co/dK8mZ294Mn
Check out the latest article in my newsletter: America This Week: Work Reimagined, Vaccine Resistors, Streaming Ad… https://t.co/v49567mzod
CNBC’s Ron Insana Insana has a particularly interesting (and sober) take on the protracted woes in our global suppl… https://t.co/aZREHgvaMj
Thanks to my panel at @MilkenInstitute #MIGlobal w/ @Mattel Ynon Kreiz, @SvonFriedeburg, @UNICEFUSA Michael Nyenhui… https://t.co/yr2dh49Ha8
RT @MilkenInstitute: Nearly two-thirds of The Listening Project respondents said that companies have been more reliable than governments in…
RT @MilkenInstitute: Strong majorities of citizens say the pandemic amplified the lack of access to social services and equity. #MIGlobal h…
RT @MilkenInstitute: The Listening Project, a study into the state of people’s lives from Milken Institute and @HarrisPoll, offers perspect…
RT @MilkenInstitute: @UNICEFUSA_CEO "They don't see the transparency...Empathy is something that leaders focus on more." @SvonFriedeburg on…
RT @MilkenInstitute: Nearly 2/3 of people globally say there is more reward than risk in a CEO speaking out on social issues. @johngerzema
RT @SvonFriedeburg: Looking forward to discussing key findings from @MilkenInstitute and @HarrisPoll's The Listening Project with @johngerz
Profile
Millennials Recognize the Business Value of Feminine Traits

Nearly two-thirds of people around the world – including the majority of men – feel the world would be a better place if men thought more like women. According to our extensive research, millennials in highly masculine societies, such as China, Japan, South Korea and India, agree even more than all other adults, including women. In South Korea, this difference was especially striking, 71% of millennials agreed, compared to 64% of all adults.

The differences between the percentage of all adults and the percentage of millennials can be attributed to the economic conditions these groups grew up in. This is particularly evident when looking at Japan’s Children of the Lost Two Decades. These millennials are coming of age in a post-economic boom era, where men are finding it increasingly difficult to support their family with one job and more women are entering the workforce. The old masculine identity is giving way to new ideals based on feminine values. As Yosh Kanematsu, founder of Greenz, states, “A good life is both chikara, which means ‘power’, and ai, which means ‘love’. The masculine side likes to deliver on its promises and push forward, with tunnel vision. The feminine side is more inclusive and comprehensive in its view. It is strong, but it is also perceptive and considerate.”

One result of this more feminine business attitude is that more millennials are looking for work that has a purpose and gives meaning to their life. Katie Mowat, founder of UK based Grannies Inc., turned her desire to connect people into a successful business. Grannies Inc. pairs consumers with knitters who make hats, scarves and more. Each piece is handmade and the consumers can choose colors, stiches, size and even add extras such as bows online. The knitters are actual grannies with years of knitting experience, and you get to choose which one you want to bring your creation to life. Aside from the knit wear, the grannies also provide a personal connection to each consumer. As Katie explains, “…when you get that package with something in it that has been handmade specifically for you, it’s a wonderful experience. A lot of people have never received a package like that in their lives.” The realization of years of hard work, Grannies Inc. not only brings in profits, it brings together people from around the world.

Millennials are increasingly less focused on money and status and more interested in human connection and community. More adaptable and flexible, this generation places a premium on friendships, ethical behavior and diversity. This orientation helps them to live with hope and find happiness despite financial hardships.

Comments