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About John

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John Gerzema is CEO of The Harris Poll and a pollster of society and culture.


John is a pioneer in the use of data to identify social change and help leaders and organizations anticipate new trends and demands. A New York Times best-selling author, pollster, social scientist, and consultant, his research and speaking include two TED talks and plenaries at The World Economic Forum and The Milken Institute Global Conference and speeches around the world.


His analytics-based analysis includes proprietary models on economic and societal perceptions of nations (U.S. News & World Report “Best Countries”), The Milken/Harris Poll Global Listen Project and Unilever’s Gender Equity Project at The World Economic Forum. And John’s article ‘The Trouble with Brands’ is named to the ‘Top Management Articles of the Decade’ by Strategy & Business.


As an author, his 2010 book, Spend Shift: How the Post-Crisis Values Revolution Will Change the Way We Buy, Sell and Live portended the rise of conscious consumerism and ESG-driven businesses. And his book, The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future with Pulitzer-Prize winner Michael D’Antonio examined leaders around the world using large data sets to identify the rise of women’s empowerment three years before #MeToo. Tom Peters said, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and monumental importance”.


John is a Distinguished Fellow at The Athena Center for Leadership Studies at Barnard and serves on the boards of the U.N Girl Up Campaign, University of The People, and The National Kidney Foundation, where he is past National Chairman. John was named to The Hall of Achievement at The Medill School of Journalism at Northwestern University in 2014.



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