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OAAA - The Harris Poll

Now in its third year, the Listening Project, debuted annually at the opening plenary of Milken Global Conference, has been tracking the most urgent challenges people are facing globally and the role of business in accelerating social progress. Pairing global research surveying over 46,000 citizens across 27 countries with a peer-to-peer survey of the Milken Institute Global Conference participants comprised of Fortune 500 executives, founders, investors, innovators, experts, and more, we identified where our leaders, thinkers, and changemakers believe the world is headed and how these leaders are responding to global challenges.

Harris Poll Consumer Insights & Intent Q2 2022

July 20, 2022

OAAA’s Steve Nicklin and Harris Poll CEO John Gerzema give you a comprehensive look at consumer insights in five categories during this informative webinar on Wednesday, July 20, at 2:00 pm ET. Hear how this new research and data can inform your OOH campaign strategies. This deep dive includes the dynamic 2022 political landscape, back-to-school shopping, cannabis, sports betting, QSR and more.

Harris Poll Consumer Insights & Intent Q1 2022

March 10, 2022

OAAA’s first 2022 Harris Poll study will focus on key Springtime selling seasons, including Mother’s Day, graduations, weddings, and Father’s Day. The study will also explore consumers’ summer vacation plans and examine how OOH impacts consumers in the automotive category.

The Harris Poll: 2022 Consumer Insights and Intent

November 18, 2021

This past year’s OAAA and Harris Poll research partnership has kept the OOH industry on top of consumer sentiment and intent during 18 months of shifting behaviors. Join Harris Poll CEO John Gerzema on November 18th at noon, as he presents a forward look at consumer intent for the first half of 2022, and identifies more opportunities for OOH advertising.

Global Capital Markets: At a Crossroad

Ocrtober 18, 2021

Last year saw one of the deepest and shortest recessions in history. However, although extraordinary fiscal and monetary stimulus was unavoidable to dampen the economic burden of the pandemic, it has rekindled the debate of "How much is too much?" After more than a decade of almost constant accommodative monetary policy, is there a way back to markets independent of stimulus? What is the role of capital markets in addressing societal issues? And are there solutions to growing dislocations and divides?

Meeting the Moment

Ocrtober 12, 2021

Ending as it began, 2020 presents unique, wide-ranging challenges. In the first weeks of 2020, before the pandemic, the Milken Institute and The Harris Poll surveyed nearly 30,000 people in 27 countries to identify their most urgent social and economic priorities. Months later, the Institute and Harris replicated global fieldwork, obtaining a unique, data-based view of how priorities have changed amid a pandemic. In the opening session of this Global Conference, John Gerzema, CEO, The Harris Poll, will unveil insightful results from "The Listening Project."
To set the stage for the next eight days of discovery, debate, and discussion, Milken Institute Chairman Michael Milken will explore how global leaders, institutions, and citizens are addressing urgent issues, and how we can collectively meet this moment together, and find opportunity in disruption.

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