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The latest trends in culture and society from The Harris Poll Ten years ago, I wrote a book, The Athena Doctrine: How Women (and the Men Who Think Like Them), with Pulitzer Prize-winning author Michael D'Antonio. The curious pairing of two men to research and interview leaders around the world possessing (what people we studied said were) both feminine and modern traits in leadership––empathy, collaboration, resilience, and kindness–– felt to us to be on the leading edge of cultural and business change. Now I'm worried we're sliding backward. For years, American women have closed the gap at work with men in the workplace. Before the pandemic, the U.S. had more women in the workforce than ever, with an increasing number of women in managerial roles and professional occupations with higher (but not yet equal) earning power. COVID essentially erased those gains made by professional women, who, in our new studies, face unpredictable work schedules, growing childcare challenges, defrayed careers, and economic crises. Women experienced most pandemic-related job losses, and there are still close gaps in compensation between men and women. And while women make up nearly half the total workforce (44%), fewer than half are managers (41%), even as more women account for the college-education labor force (50.7%) than men. Where does this leave working women today? For this week's special report, we document the lived experiences of American women in a post-pandemic workplace by drawing on three new Harris studies released this week. First, in our America This Week survey, fielded February 10th to 12th among 2,080 US adults, more than nine in ten working women (92%) are concerned about the economy and inflation, with (80%) concerned about affording their living expenses (more than half 53%, are very concerned). Additionally, nearly half (44%) are worried about losing their job, including (56%) of BIPOC women, 12%-pts higher than white working men on average). Next, our annual State of Inequity study with Hue details the persistent burdens that BIPOC women are facing in their professional lives despite the rushing commitments of businesses to embrace diversity, equity, and inclusion. And lastly, in "The Mom Tax," we detail the tradeoffs and penalties that American working mothers continue to face with childcare support in a new survey with Fortune. The study results paint a picture of progress imperiled by indifferent policy and poor performance of businesses to support working mothers and working women of color in particular. Thanks for your attention, and please share these reports. John Gerzema jgerzema@harrispoll.com State of Inequity: HUE-Harris Poll Our newly released State of Inequity report with Hue, featured this week in Fast Company, illuminates wide disparities along racial lines in workplace opportunity, compensation, and experience in a post-pandemic labor market. Headline: Over two hundred thousand Black and Latina Women have disappeared from the workforce since the pandemic's beginning. And many of these women have stopped looking for new jobs, making them invisible to unemployment statistics and ineligible for federal benefits. This data complicates the statistics released last week by the Labor Department, which reported an unemployment rate of 3.4%—a 50-year low. There Has Been Very Little Overall Progress Since June 2020 Most BIPOC employees report their employer has not instituted racial awareness training (82%) nor have increased recruiting efforts toward racially diverse hiring (81%): State of Inequity Report: Hue-Harris Poll 2023 This comes as a surprise to HR: While over eight in ten (84%) of BIPOC employees report their company has not addressed the mental/emotional impact of discrimination on its employees of color since June 2020, HR, says "Mission Accomplished: Over nine in ten HR professionals (91%) we surveyed say the various diversity-related initiatives their companies have implemented are effective. Women of Color Speak Out Against Persistent Barriers BIPOC women are more likely than their white male colleagues to detail the shortcomings of their companies regarding equity in career development: State of Inequity Report: Hue-Harris Poll 2023 One in four BIPOC women report not being paid fairly and in a comparable way to other colleagues at their level across their company – 1.5x more often than white men. And BIPOC women are 2x as likely not to be paid fairly and in a comparable way to other colleagues across their company compared to white men. BIPOC women are nearly 2x as likely to report they have not had the same opportunities and chances to succeed as any other person within their company compared to white men. BIPOC Women Continue to Feel Unseen, Unheard, & Unsupported Two in Five BIPOC women reported feeling exhausted or burned out last year because of their workplace. And BIPOC women are 2x more likely to report they have felt fatigued related to racial tension or issues at work in the last six months compared to white men. And more BIPOC women are not comfortable being fully themselves at work, 2x as likely compared to white men. State of Inequity Report: Hue-Harris Poll 2023 Even in the face of Workplace Hardships, BIPOC Women are Investing in Themselves. Nearly 2x as many BIPOC women report gaining new skills or education to become a more competitive job candidate compared to white Americans (45% v. 27%). State of Inequity Report: Hue-Harris Poll 2023 BIPOC women are 2x as likely to have considered leaving their current or most recent employer due to the emotional burden they faced related to their race/ethnicity compared to white men. And nearly three in five BIPOC women report they are not comfortable working at a company that lacks racially/ethnically diverse leadership, even if there is diversity at lower levels. Yet, over 3 in 5 (61%) say they would stay with an employer if there were more promotion opportunities. Takeaway: The sobering, insightful analysis from Harris' Dami Rosanwo and HUE's Fahad Khawaja reveals the inequities caused by a lack of corporate action over the past three years. Since the murder of George Floyd, corporations have rushed to join the DEI movement. And after #MeToo this should have signaled heightened attention to working women of color. But this study frankly says otherwise. Most daunting is the growing gap between their reported experiences and the nine-in ten HR departments we surveyed, who told us their racial equity initiatives had been "highly effective." In hindsight, businesses treated #BLM like crisis management and put in temporary stopgap measures vs. meaningful vesting programs that they are tracking and adapting. Not all companies, but many, according to these numbers. The Mom Tax: Fortune-Harris Poll A Harris Poll-KinderCare collaboration previously found that working parents increasingly want and need more childcare support. In our latest survey with Fortune, we delve into the consequences of that shortcoming. What we find is that rising childcare costs continue to keep mothers out of the workforce. There's A Limit On How Much Women Will Spend Their Paycheck on Childcare If childcare costs eat away a quarter of their paychecks, over half of women (57%) would consider becoming a stay-at-home parent (SAHP), with close to a third (31%) saying their upper limit would be up to half their paycheck. KinderCare/Harris Poll for FORTUNE February 2023 Childcare is Keeping Women at Home A fifth (21%) of stay-at-home mothers (SAHMs) report that financial difficulties in affording childcare were a reason for staying home, along with (13%) staying home due to limited childcare availability in their area. Over a third of current SAHMs (35%) say they never planned to stay home with their child(ren). Similar numbers of current and former SAHMs agree they felt forced into becoming a SAHP (36%, 35%) Moreover, researchers who analyzed the recent DOL childcare data found that a (10%) increase in median childcare prices was associated with (1%-pt) lower county-level maternal employment rates. Nine in ten women (89%) believe that more parents would continue to work if more affordable childcare was accessible. KinderCare/Harris Poll for FORTUNE February 2023 And The Career Hits Linger When Mothers Return to the Workforce Around 4 in 10 former and current SAHMs agree that their career has been negatively impacted by staying home with their children (40%, 37%) – which rises to over half of SAHPs with children under the age of 5 (52%). And three-quarters of women (74%) agree that mothers get penalized more in the workforce after staying home than fathers (v. men: 62%) – rising to (78%) among former SAHMs. About half (51%) of women believe that stay-at-home parents rarely recover professionally – even after they return to the workplace. A similar sentiment was held among current and former SAHMs (56%, 53%). The lifetime estimated losses associated with the so-called "motherhood penalty" can range from $161,000 to $600,000, according to the Women's Institute for a Secure Retirement. Moreover, the Institute for Women's Policy Research finds that (43%) of women experience at least one year with no income—nearly twice the rate of men. Takeaway: "Since the pandemic, women's jobs have disproportionately been affected. Women have made up 100% of net labor force leavers since February 2020, according to an analysis by the National Women's Law Center. Moreover, as of January 2023, there were 217,000 fewer women in the labor force than in February 2020. And the current childcare crisis may get worse before it gets better. During the pandemic, Congress allocated more than $50 billion to help the childcare industry. Those typically trickled down to individual daycares, in-home providers, and childcare centers in the form of stabilization grants that reportedly helped approximately 200,000 providers stay open. But this temporary support is set to phase out later this year, which may spark another round of permanent childcare center closures" (Fortune). Lastly, check out the latest America This Week monthly summary slide deck and tabs for more insights into inflation and shifting consumerism. Download the new January report here. Report this Published by John Gerzema CEO of The Harris Poll | NYT Bestselling Author | Social Scientist | Speaker | Data & Analytics American Women Face Growing Challenges in Post-Pandemic Workplace – America This Week Special Report Three new Harris studies detail the imperiled state of many working American women, from compensation and equity to childcare. In our first survey, fielded February 10th to 12th among 2,080 US adults, more than nine in ten working women (92%) are concerned about the economy and inflation, with (80%) concerned about affording their living expenses (more than half 53%, are very concerned). Additionally, nearly half (44%) are worried about losing their job, including (56%) of BIPOC women, 12%-pts higher than white working men on average). Next, our annual hashtag#Stateofinequity study with Hue details the persistent burdens that BIPOC women are facing in their professional lives despite the rushing commitments of businesses to embrace diversity, equity, and inclusion. And lastly, in "The Mom Tax," we detail the tradeoffs and penalties that American working mothers continue to face with childcare support in a new survey with Fortune. The study results paint a picture of progress imperiled by indifferent policy and poor performance of businesses to support working mothers and working women of color in particular. Thanks for your attention, and please share these reports. hashtag#job hashtag#diversity hashtag#workingwomen hashtag#HR Stagwell Dami R. Fahad Khawaja Victoria Kaulback hashtag#inclusion

The latest trends in culture and society from The Harris Poll Good morning from New York. President Biden discussed economic gains in last night's State of The Union address. But our polling over the weekend shows most Americans aren't feeling any better. America, This Week survey, fielded February 3rd to 5th among 2,053 US adults, concerns abound on the economy, inflation (85%), and potential U.S. recession (80%). Also, the fear of losing one's job ticked up three points (45%). America this Week Survey fielded February 3-5, 2003, among 2,053 U.S. adults. So perhaps this weekend's Super Bowl might be a much-needed distraction: In a new Harris poll with Marketing Brew, eight in ten Americans (79%) are likely to watch the game, with (75%) of American women saying they'll tune in (up from 62% in '21 and 50% in '20). Here are a few other things to know this week: Getting laid off would be welcome news to some employees. Many Americans are not over COVID. Despite the anti-woke backlash, investors are increasingly interested in ESG for their portfolios. Most Americans say they have a nightmare neighbor. Check out the latest monthly summary slide deck and tabs. Download the new January report here. Have a great rest of the week John Gerzema jgerzema@harrispoll.com 1. Take My Job, Please!: Some Workers Relish Getting Laid-Off: Bloomberg-Harris Poll Employment status: laid off and loving it. That's the mood of a small but vocal group of employees caught in the job cuts roiling firms from Wall Street to Silicon Valley, according to our latest survey with Bloomberg. Nearly one-fifth (18%) of Gen Z and (15%) of Millennial employees would be happy being laid off, more so than their older colleagues (Gen X: 8%, Boomers+: 6%). And one in ten employees say they would feel thankful (9%), relieved (10%), and even happy if laid off today (12%). Bloomberg/Harris Poll Survey of employed Americans January 2023 A layoff means a re-set: Of those who experienced a layoff in the last year, (42%) spent more time with friends and family, as well as were more likely to have spent time on their hobbies (28%) and prioritized their physical and mental health (26%, 29%) than those who lost a job five or more years ago (15%, 15%, and 10%, respectively). Another door opens: Most employed Americans (43%) say that if they were laid off right today, they'd find another job within three months, but that changes across generations, with Boomers less likely to think so (28% v. Gen Z: 43%, Millennials: 48%, Gen X: 47%). Takeaway: "Getting fired is normally one of the biggest crises of a worker's career. But the strange incongruity of today's job market – where the unemployment rate fell to its lowest level since 1969 in January, even as tens of thousands of people were laid off from big tech companies like Google, Microsoft, and Amazon – is making it easier for employees who find themselves out of work. They're taking a more relaxed view of unemployment, regarding it as a way to escape from positions they didn't like, spend more time on hobbies, and eventually line up better opportunities" (Bloomberg). 2. Still Worried About COVID? You're On Your Own: TIME-Harris Poll Since March 2020, The Harris Poll has been tracking pandemic sentiment and precautions among Americans. But in a new poll with TIME, the spirit of the largest mobilization of vaccination in U.S. history is now in the rearview mirror, leaving many Americans (especially older and immunocompromised) to navigate the future on their own. Where we are today: Now that most mask mandates are gone, less than half of American adults (44%) had worn a mask in the three months leading up to January 2023. And without enforceable ventilation requirements in most public spaces, in the last three months, few Americans have kept up with precautions related to initial exposure risk, such as social distancing (37%), limiting in-person presence in public spaces (32%), and limiting in-person gatherings (30%). Additionally, we found that a fifth (19%) of Americans haven't taken any COVID-19 precautions in the last three months. The easing up of precautions is in part to the three-quarters of Americans believing that the worst of COVID is behind us (74%), with just a quarter (26%) believing it's still ahead. However, Americans aren't fully escaping pandemic worries, as we have found that two-thirds are still concerned about potential shortages of hospital staff and equipment (66%) and COVID persisting and being part of everyday life from now on (60%). Takeaway: Even as Americans believe the U.S. is out of the woods on the pandemic, real consequences of variant mutation continue to threaten the health of Americans and the healthcare that can be provided. Specifically, the U.S. Food and Drug Administration (FDA) revoked emergency-use authorization for Evusheld, a therapy meant to be used as an alternative to COVID-19 vaccines for people unable to receive a vaccine or those immunocompromised, after concluding that it isn't effective against the newer circulating variants. 3. Investors Want ESG in Their Portfolios: Nuveen-Harris Poll According to a new Harris survey with Nuveen in Investment News, most investors are interested in ESG and want their advisors to guide them. Three-quarters (75%) of investors over 21 with at least $100,000 in investible assets see their company ownership as a way to get businesses to address ESG-related risks and opportunities. More than half (57%) would be interested in shifting their portfolios to invest only in companies with net-zero emissions. Further, over (80%) said that companies should be more transparent about ESG issues, and (73%) said they would be more likely to invest in businesses that are open about their plans for addressing those factors. Just good business: More than three-quarters (76%) of those surveyed said they agreed that factoring in risks and opportunities associated with responsible investing, or R.I., should always be part of the investment process, the company found. Nearly 80% said R.I. incorporates material factors that are often missed in traditional financial analysis, and 68% said it can be employed to help reduce market risk in their portfolios. Last year's findings from the 2022 Milken Institute Harris Poll Listening Project, a peer-to-peer survey of business leaders, found that (68%) said their company has as much as a quarter (or more) of their portfolio dedicated to ESG investments. However, nearly a third (32%) lack ESG investments entirely. Takeaway: In 2022. ESG went from Davos-speak to culture war fodder from anti-woke critics like Vivek Ramaswamy and Ron DeSantis prohibiting Woke ESG considerations for state investments. But Amy O'Brien, Nuveen's global head of responsible investing, said in an announcement of the survey findings, "Although many investors are interested in R.I.'s positive impact on society, in their minds, the process of managing key ESG factors should also focus squarely on mitigating critical impediments to company performance." 4. Most Americans Have a Nightmare Neighbor: Lifehacker-Harris Poll In a new Lifehacker story, an Ally-Harris Poll finds that over half (55%) of Americans say they have had a "nightmare neighbor" in the past. And with mortgage rates easing, just over ten percent (11%) of Americans plan on purchasing a home in the next year, which means...new neighbors. According to Lifehacker, here are some hacks to be a good neighbor: Shhh, keep it down! The number one problem people have with their neighbors is noise, with nearly half (46%) disliking loud neighbors. Keep "questionable" lifestyles on the low: Over 2 in 5 (44%) neighbors partake in questionable lifestyles (e.g., running an illegal business out of their home, drug dealing). Don't let your house fall into disarray: Over a third (34%) of Americans dislike neighbors who don't keep up their house and property. Mind your business: A third (32%) of Americans do not appreciate nosy neighbors. Be a helper: Seven in ten (71%) value neighbors that take care of their home, who are always willing to help out (66%), who take good care of their neighborhood (49%), and who are friendly with their neighbors (47%). Takeaway: The potential of nightmare neighbors might be less of a concern when homeownership feels out of reach for many Americans, as a recent Harris Poll with Fortune found that 6 in 10 (59%) renters are worried that they will never be able to own a home. However, it's never too late to be a good neighbor, whether you live in a house or apartment complex.

The latest trends in culture and society from The Harris Poll Good morning from somewhere over North Carolina. The Fed is meeting today to discuss another rate hike. And our America, This Week survey, fielded January 27th to 29th among 2,022 US adults, shows no slowdown in concerns about the economy and inflation (87%), with (75%) believing that the worst of inflation is still ahead. And Americans believe the prices of food and groceries, utilities, gas, and interest rates will continue climbing over the next few months (77%, 72%, 69%, 68%). Harris Poll America This Week Survey January 27-29, 2023 Here are a few other things to know this week: Want to retain talent? Over half of working parents would stay at jobs that provided childcare benefits. High mortgages are taking a toll: Americans seeking to buy a home in 2023 see an uphill battle. It's not just regular Americans; even investors think they'll have to work post-retirement. Consumers are wary of AI tools, but there may be room for them in marketing. And check out January's America This Week monthly summary slide deck and tabs. Download the new January report here. Have a great rest of the week! John jgerzema@harrispoll.com 1. American Parents Want More From Employers and Government: KinderCare-Harris Poll The latest Parent Confidence Report, in partnership with KinderCare, finds that while parent confidence remains high, working parents increasingly expect more childcare support from employers and the government. Parents feel unsupported in the workplace: 6 out of 10 (61%) working parents say there is a disconnect between the level of support they need and what benefits their employer provides. Even as childcare benefits remain highly desired by working parents: Childcare benefits were the second most important reason for parents staying at their current job – with a fifth (18%) even ranking them as the most crucial benefit – behind health insurance but above PTO. And over half of working parents would stay at their current job if they provided childcare benefits such as pre-tax benefits, emergency/backup childcare, on-site childcare, etc.: KinderCare/Harris Poll Parent Confidence Report, January 2023 American parents also expect the government to address the childcare crisis: 7 in 10 (70%) parents agree that childcare is at a crisis point in terms of accessibility and affordability, and two-thirds (66%) believe the government should offer universal childcare to all children, from birth to kindergarten. Takeaway: The majority of parents agree that having access to quality child care allows them to not only excel at work but also be more present as a parent when they are with their children, with over 8 in 10 (82%) of parents who use daycare or preschool for childcare noting that they are highly self-confident. Conversely, nearly two-thirds (64%) say they are constantly thinking about childcare gaps, with half noting that piecing together enough childcare coverage is a significant source of stress. 2. Home Buyers Face High Rates, Economy With Resolve: NerdWallet-Harris Poll For the fifth year in a row, many Americans (83%) say buying a home is a priority. But in our latest survey with NerdWallet, high mortgage rates, and a seller-friendly housing market prove to be obstacles: Many buyers may have unrealistic home price expectations: Over ten percent (11%) of Americans plan on buying a home next year. And those prospective buyers hope to spend $269,200 on average. However, according to the National Association of Realtors, this is significantly lower than the typical home price (as of October 2022) of $379,100. About one-third (32%) of Americans feel worse about their ability to purchase a home in 2023 than in 2022 (a 7%-pt increase from last year). The top reasons include a worsening economy (58%), higher mortgage rates, and higher home prices (57%). NerdWallet/Harris Poll January 2023 Most expect a housing market crash: Two-thirds (67%) of Americans say a housing market crash is imminent in the next three years. Takeaway: "Home buyers haven't caught a break since the beginning of the pandemic," says Holden Lewis, Nerdwallet Home, and Mortgages expert. "Competition among buyers was fierce in 2020 and 2021, and mortgage rates skyrocketed in 2022. However, the housing market might finally be friendlier to buyers in 2023. As a result, mortgage rates could fall, and home prices might decline in some places" (NerdWallet). 3. Even Investors Will Keep Working In This Economy: Nationwide-Harris Poll According to our later survey with Nationwide, turbulent market conditions and rampant inflation have forced even investors to consider working after retirement. In the face of prolonged economic uncertainty, investors are rethinking life after retirement: 7 in 10 (69%) non-retired investors say post-retirement employment could lie ahead. And more than two-fifths (44%) of these investors inclined to keep working say they'll have to supplement their retirement savings or income out of necessity. Looking to move for costs, not family: Two-fifths (40%) of non-retired investors plan to move to a different city or region after retiring, with the most common reasonings being lower costs of living (43%) and lower taxes (34%), more so than being closer to family (22%). Ignorance may be bliss: Nearly half (49%) of non-retired investors with a financial advisor are "very nervous" about spending down their retirement savings in today's current market environment, compared to a third (32%) without an advisor. Takeaway: "The idea we have of what retirement looks like has changed for many people, whether due to necessity or because they are looking to stay active and engaged," said Rona Guymon, Senior Vice President of Nationwide Annuity Distribution. "Regardless of the reason, now is the time for advisors and financial professionals to check in with clients who are approaching retirement to ensure they have a plan in place for their next steps." 4. AI Tools Raise Safety Concerns For Consumers: AdAge-Harris Poll Marketers may need to slow their roll when it comes to adopting AI tools such as ChatGPT and DALL-E2, according to our latest Harris Poll with AdAge. Over two-thirds (67%) of Americans are concerned about the safety of generative AI technology, with more than half (52%) agreeing they don't trust the tech. The finding may surprise brands that have interpreted AI's ever-growing hype on social media as evidence for positive consumer sentiment, says Ad Age. Lack of familiarity is not the issue: Over half (54%) are familiar with generative AI tools, and nearly a fifth have used one before. And only (29%) said they have not used generative AI nor are interested in doing so. The data suggests that consumers may have more practical reasons for distrusting generative AI. For example, less than half (44%) agree that it is easy to tell the difference between something created by AI and something created by a human. And (58%) think things created by generative AI tools are less impressive than things created by people. Fortunately for brands, the jury is still out on whether consumers want to see AI on Madison Ave: Two in five (39%) of respondents support brands using generative AI tools to make ads. Only 12% oppose this use of generative AI, while half (49%) remain neutral. Takeaway: Garnter's 'Hype Cycle' applies here. Consumers may see AI's shortcomings so much as to why it is relevant to me. Marketers can use AI learning to forecast fashion trends faster, predict consumer needs, create offers and rewards based on aggregating their past shopping behaviors, etc. AI needs to (and will) create real consumer benefits, not just advertising stunts.

The latest trends in culture and society from The Harris Poll Good morning from New York. It's a concern but not a panic. With tech layoffs mounting, nearly half of employed Americans are concerned about losing their jobs (49%, -6%-pt from January 1). However, hybrid and younger workers are the most nervous about job security, with over half concerned about losing their employment (Hybrid: 57%, Millennials: 56%, Gen Z: 53%). According to our new America This Week survey, this fielded from January 20 to 22nd among 2,004 U.S. adults. The latest data (below) show that the economy and inflation continue to be the most important issues to Americans, followed by crime and violence: Here are a few other to know this week: Did you know that snacks are inflation-proof? (We need Oreos to deal with all this bad economic news) Remarkably, Americans know their astrology sign but not their blood type. Fixing homelessness is the job of local governments. Kevin McCarthy emerges from the speakership fight with a moderate/not far-right image. These stories and links to reports and data are below. Have a great rest of the week. John (jgerzema@harrispoll.com) 1. Snacks Are Inflation-Proof: Mondeléz State of Snacking Report The fourth annual State of Snacking report reveals that while current economic challenges are affecting consumer choices worldwide, snack foods are still essential basket items. Download the full report above While (89%) of global consumers are concerned about inflation, (75%) agree they "always find room in their budget for snacks." Other themes in the global survey: Curation and Nostalgia: (61%) will go out of their way to find their favorite snacks, and (63%) will pay extra to bring back their favorite childhood snack brands. Mindful Snacking: (78%) are more likely to take time to savor indulgent snacks, but (68%) check nutrition labels before buying them. Appetite for Sustainability: Over 8 in 10 (82%) say they wish more snacks had biodegradable packaging, and nearly two-thirds (64%) would pay more for snacks that are better for the environment. Takeaway: Three years into a global pandemic and over a year into record-breaking inflation, consumers worldwide are seeking 'sweet relief': (78%) agree it's more important than ever to have moments of indulgence during their day. And perhaps a bit of mental health and wellness, too: (84%) of consumers worldwide say chocolate is good for the soul (84%). 2. More Americans Know Their Astrology Sign, Than Their Blood Type: Quest Diagnostics-Harris Poll A new Harris survey with Quest Diagnostics finds that Americans need more fundamental knowledge regarding their health. More Americans know their astrology sign (66%) and credit score (58%) than their blood type (51%) – and even fewer younger Americans know their blood type (Gen Z: 32%, Millennials: 47%). Younger Americans are less apt to go to their HCP. While the majority of Americans (63%) get health advice from healthcare professionals (HCPs), only (44%) of Gen Z does, and instead, more than half of Gen Z (52%) utilize Internet searches. Additionally, more than one in five Americans (22%) get health advice from social media influencers, especially Gen Z and Millennials (40%, 39% v. Gen X: 18%, Boomers+: 3%). Takeaway: Nick Bellos, MD, National Medical Director Extended Care Services, Quest Diagnostics, says, "Having high cholesterol levels may not have any symptoms, but it increases your risk for heart disease and stroke. Knowing where you stand through diagnostic testing, whether it be your cholesterol level or other markers, will help you manage your health today to stave off disease and costly treatments in the future hopefully." Case in point: our survey found that only (20%) know their cholesterol level. 3. Americans Call For Local Government To Fix Homelessness: Grid-Harris Poll According to a new survey with Grid, Most Americans believe it's up to local governments to fix the homelessness epidemic throughout the country. Americans believe it's the responsibility of the local government to take the lead on addressing homelessness, followed next by the state and the federal government: Hiding in plain sight: Nearly three-quarters of Americans agree that "excessive homelessness is a sign that local government officials aren't doing enough to support their residents." And Americans have little faith in their local governments: When asked how they expected homelessness to evolve in their area in the next five years, less than a fifth (17%) said it would get better, and four in ten (41%) said it would stay about the same, with rural Americans have the bleakest outlook: Takeaway: "The demand for action from a city's electorate doesn't seem to be lost on politicians. Mayors across the country campaigned on ending homelessness last year, including Los Angeles Mayor Karen Bass. And just this week, the city council approved a $50 million fund for Bass to address homelessness specifically" (Grid) 4. Documents Debt Ceilings and Crypto Regulation: Harvard CAPS-Harris Poll Harris Poll Chairman (and Stagwell CEO) Mark Penn lays out an interesting analysis in the latest January Harvard CAPS-Harris Poll. Here are a few highlights (download the full report here): Biden's classified documents concern most Americans, including Democrats 64% of voters, including 44% of Democrats, think the presence of classified documents in several unsecured locations is a "serious" breach of national security. Half of the voters, including one-third of Democrats, think the DOJ treated Biden's classified documents case more leniently than Donald Trump's. 74% of voters, including two-thirds of Democrats, support the Attorney General's appointment of a special prosecutor for the Biden documents case (Note: Poll was released before news of documents found in fmr. VP Mike Pence's home) Voters side with Republicans on debt ceiling negotiations and spending restraints Americans care greatly about default: 69% of voters, including over two-thirds of each party, think a temporary debt default would be a "huge issue." Given the national debt size ($31 trillion), 63% of voters want Congress to raise the debt limit only with restraints on future spending. Americans side with the GOP on negotiations: 61% of voters, including a slim majority of Democrats themselves, think the Democrats should cave to prevent a default. Kevin McCarthy emerges with a moderate conservative image from the speakership fight, not far right 78% of voters see McCarthy as moderate or conservative, not far right. 53% of voters, including most of both parties, think McCarthy will work with Democrats to create bipartisan legislation. Americans are split on non-competes but want more crypto regulation: 60% of Democrats support, and 60% of Republicans oppose the prospect of an FTC executive order that would ban all non-compete agreements. Most voters want more regulation on cryptocurrencies and consumer privacy/security on the Internet but less or equal regulation on marijuana. Support for Social Security and Immigration Unites Most Americans 85% of voters, including 88% of Republicans, want legislation that secures Social Security for two more decades. Two-thirds of voters, including 62% of Republicans, want compromise immigration legislation that strengthens the border but also gives DACA recipients a path to citizenship To check out more findings on voter sentiment regarding social security and immigration legislation, non-compete agreements, cryptocurrency regulation, and more, tune into Mark's/The Hill's Bob Cusack podcast.

The latest trends in culture and society from The Harris Poll Good morning from New York. It's Davos week, and instead of frozen feet, we at Harris have compiled essential #wef23 reading topics to prime you for the year ahead. So I encourage you to curl up with a coffee and hit these PDFs. Together, they weave a theme of businesses needing to navigate the near-term downturn while preparing for accelerated disruption. In each, there's a worry about companies needing to keep up with society's change. World Economic Forum Global Risks Report 2023 warns that the familiar risks of the past three years are diverting attention and resources away from new ones like unstainable debt levels, digital/generative AI disruption, and a new era of low growth, global investment, and de-globalization. In addition, the decline in human progress, namely people's health and personal security, are among the most significant risks in the coming years. Edelman Trust Barometer 2023: Another bellwether in its twenty-third year argues that our political polarization has made business more trusted than ever and more essential to solving social problems worldwide. Key stat: (68%) believe that brands celebrating what brings us together and emphasizing our common interest would strengthen the social fabric. PwC's 26th Annual Global CEO Study: Our clients at PwC share that (40%) of global CEOS think their organization will no longer be economically viable in ten years. C-Suite Outlook '23: The Conference Board's annual survey of over 1,000 CEOs finds that most expect a recession, albeit short. Harvard CAPS/Harris Poll: Hear our Harris Chairman and Stagwell CEO Mark Penn cover January's National mood of American Voters this Friday morning at 9:00a ET. Register here. Here's what else you need to know this week… John jgerzema@harrispoll.com 1. What Recession? Two-Thirds Plan to Spend the Same or More in 2023: DailyPay-Dollar Tree-Harris Poll Despite the continued concern over inflation (88%, +4%-pts this week) and potential inflation (82%, +1%-pt), most Americans don't plan to kill their 2023 spending, according to our latest survey with DailyPay and Dollar Tree in Global Fintech Series. Two-thirds (67%) of Americans plan to spend the same or more in 2023 on retail purchases. And three-quarters of Americans (73%) plan to shop the same or more in-person for goods like furniture (81%), home goods (69%), apparel (65%), sporting goods (65%), and electronics (59%) versus online. Americans still prefer a bargain: More than two in five (44%) consumers are more likely to prioritize shopping for deals in-store than last year. Growing usage of buy now, pay later (BNPL) may be fueling consumer confidence: In a recent Harris Poll with Mastercard, four in ten global citizens say they are comfortable with using BNPL, and Juniper Research forecasts that BNPL could account for nearly a quarter of all international e-commerce transactions by 2026. Takeaway: "It's encouraging to see that Americans' spending plans are trending upward, with only a third planning to spend less this year despite these times of financial uncertainty," said Kate Cheesman, Vice President of Customer Success, DailyPay. "With more people shopping in-store, retailers will prioritize retaining their top talent to maximize their in-store experience." 2. Three-Fourths of Americans Live in Their Kitchens: Forbes-Harris Poll Need a reason to splurge on that new white marble countertop? According to a recent Harris poll with Bertazzoni in Forbes, our kitchens are the center of the house. Three out of four homeowners (75%) say they use the kitchen more than any other room in their home. So COVID transformed kitchens into workspaces, study halls, and entertainment centers for cooped-up families. What are homeowners looking for in a new kitchen? More than eight in ten (84%) want sustainable products. But also some 'bling': "prep kitchens" are one of the hottest new premium kitchen trends, with (42%) of homeowners saying they would want a second kitchen in their home if money were no object – jumping to (61%) of those aged 18 to 44. Are you getting hungry? Take advantage of our what to expect in food trends in 2023 with Instacart covered by Good Morning America. Takeaway: "One of the positive things about the pandemic is that people are experiencing the pleasure of more time at home," says Nicola Bertazzoni, Bertazzoni Chief Operating Officer and sixth-generation family member in the business. "Today, we see the kitchen as a source of joy and inspiration." 3. Posting Leads to Pink Slips According to America's HR Managers: Express Employment Professionals-Harris Poll We've reported that job seekers turn to social media to find work. Still, Instagram could get an employee insta-fired, as we saw in a new survey of hiring managers with Express Employment Professionals in Staffing Industry Analysts: Nearly 9 in 10 (88%) U.S. hiring managers say they would consider firing employees based on their social media posts, with only (12%) saying there is nothing an employee could post that would get them fired. What's a fireable post?: Offenses include publishing content damaging the company's reputation (59%), revealing confidential company information (58%), showcasing/mentioning illegal drug use (50%), violating the company's social media help policy/contract (45%), and showcasing/mentioning underage drinking (38%). Don't Be TikTok-ing on the Clock: 1 in 4 employers (40%) discourage the use of social media during work hours, and a fifth (19%) of businesses even block social media sites on company property. Takeaway: "Social media is a powerful tool for expression and connection, but a poor decision in content posting can haunt individuals the rest of their careers," said Bill Stoller, CEO of Express Employment International. "The best advice is to refrain from publishing anything you wouldn't want your boss to see or think you may regret in the future." 4. One-Third of Employees Are "Quietly Up Working": Yoh-Harris Poll A new Harris Poll with Yoh signals a willingness among some employees to prove their worth and ensure job security in the face of potential economic and workplace downturns. (We found this week that nearly half of employed Americans (48%) are worried about losing their jobs). That particular third: Nearly three in ten employees (29%) are more likely to go above and beyond by taking on a new project, learning new skills, or undergoing additional training to position themselves as an asset to their employer. Some employees have no problem committing extra time to their job for no additional salary: Over one in five (22%) are willing to work more hours than are required of them (e.g., in the morning, at night, on the weekends) without receiving additional compensation. However, the threat of a recession is not stopping all Americans from considering new employment: Nearly a quarter (23%) are just as likely to consider working for a new company as staying at their current organization. Especially gig employment: (29%) are more likely to seek work outside their current job (e.g., via a second job or side hustle) to supplement their current income. Takeaway: Says Emmett McGrath, President, Yoh. "While employees appear willing to demonstrate increased loyalty and a renewed commitment to their employer in these uncertain times, organizations that take advantage of this goodwill do so at their peril."

The latest trends in culture and society from The Harris Poll Good morning from New York. If you were wondering how many rounds the House Speaker fight would go last week, you were not alone. In the Harris Poll, America This Week survey fielded from January 6th to 8th among 2,002 US adults, (77%) of Americans are concerned about political divisiveness in the country, with (80%) of Democrats, (75%) of Republicans, and (74%) of independents. A complete trend line of the most important issues to Americans this week is below: (download this chart here for your ppts) Harris Poll America This Week Trended Survey: John Gerzema January 8-9, 2023 Here's what else you need to know this week: The Harris Poll headed to The Consumer Electronics Show (CES), and I found some great tech, the best of which seemed to be in transportation, the home, and health. (See the videos from my floor tour below). With Edward Jones and Age Wave, we find that retirement is changing from a destination to a journey. We’ll explain. And in a USA Today-Harris Poll, we find that traditional offices are fast becoming a relic of the past, just like typewriters. And with BD, we identify a significant and preventable gap in Women’s Health: Cervical Cancer screening. I've included the full stories below. Also, the America This Week monthly summary slide deck and tabs on inflation and worker sentiment can be downloaded here. Thanks and have a great rest of the week. John. jgerzema@harrispoll.com 1. What Tech Dazzled Us? The Report From The CES Floor Last week, Harris Poll headed to Las Vegas for CES (Consumer Electronic Show), where we saw some fascinating tech, from robot lawnmowers to smart pee strips. (You didn't know you needed both, right?) Let's take a look at some things that caught our attention on the floor: Jackery Solar’s recharging panels for EVs (who needs a recharging station?) Delorean's forward (instead of back) to the future electric concept car Candela’s EV hydrofoil speedboat - sustainable and Tesla-fast Ottonomy.IO autonomous delivery robots Richtech Robotics robot baristas/bartenders Italdesign’s horizontal/vertical mobility housing/car pods Yarbo autonomous lawnmower and snowblower Tech Pets: Robot cats and an AI Aquarium Also, one of my favorite start-ups is Vivoo, an at-home urine test kit/app. Its machine learning technology remotely analyzes a user’s peed-on test strip to serve up custom ‘wellness’ insights then and there, offering recommendations across a range of areas such as nutrition and biological function. And extending beyond convenience into health, Watchmaker Citizen, BHeart, and Nowatch all announced new health wearables that claim to pay close attention to one’s mental well-being. As a Harris Poll/APA study details, an essential endeavor is that stress has been rising in the US due to political divisiveness, inflation, and the lingering pandemic. Takeaway: The best tech was focused on home, transportation, and health and wellness. And robots are going from theoretical to practical. Great to see Stagwell and The Harris Poll team doing such a great job on the ground! If you're interested, we’ll host a virtual edition of our popular floor tours on 1/18 from 12:30-1:30 PM ET. RSVP here. 2. Retirement is a Journey, Not a Destination: Edward Jones-Age Wave-Harris Poll In partnership with Edward Jones and Age Wave, as covered by Market Watch, we find that retirement today is no longer a destination; it’s a new journey, a whole new chapter of life. Not your parents’ retirement: Over half of pre-retirees and retirees ages 45 and older say that retirement today is best described as “a new chapter in life,” more so than “a time for relaxation,” which they tell their parents’ retirement as: Edward Jones/Age Wave/Harris Poll Survey January 2023 Today’s retirees are reengaging with life, not retreating: Half of the retirees surveyed say they are actually “reinviting themselves in their retirement,” particularly women (53% v. men: 47%), and nearly three-quarters (72%) say they are now “able to realize their hopes and dreams.” The new work rules of retirement: It appears that in the future, retirement activities will increasingly include work, be it part-time, cyclical, or even full-time: Retirement isn’t without some worries, as numbers of pre-retirees and retirees ages 45+ are worried about their physical health, healthcare costs, unexpected expenses, and economic conditions in retirement (49%, 34%, 32%, 32%, respectively). Takeaway: There is a warning here for younger Americans, as the retirees surveyed started saving at an average age of 38, but in retrospect, they say they should have started saving nearly a decade earlier, at 29. 3. Traditional Offices/Worklife Are As Outdated As Typewriters: In an op-ed for USA Today, Rich Barton, the CEO and co-founder of Zillow, featured Harris Poll data to detail how workers don’t want to return to the office, leaving the traditional offices as anachronistic as the “mad men” of a bygone era. Nearly three-quarters (73%) of remote and hybrid workers say they would probably find another remote or hybrid job if their company forced them to work from the office full-time. Hiring managers agree that remote work is staying: In a recent survey with Express Employment Professionals, as covered by HR Dive, over 8 in 10 (82%) hiring managers at companies that worked remotely during the pandemic had plans to continue to allow staff to perform their duties offsite – in part as 6 in 10 (59%) said remote work had a positive impact on their organizations. So what else is outdated? Five-day work weeks: In a poll with Grid, we found that three-quarters of Americans (73%) believe they’d be more productive in their job if they worked four days instead of five (v. less effective: 27%). Takeaway: The traditional office, in three words, is pale, stale, and male. Over half (52%) of Black and (50%) Women professionals say working from home is better for advancing their careers than the office (vs. 42% of Men). Home is where they feel more ambitious (Black 63%, Women 58%), and (72%) can speak their minds more freely. But last Summer, (55%) of America’s interns (Gen Z) said being in often empty spaces and supervised at a distance by largely remote manatees left them feeling they’d missed out on an adulting rite of passage. Instead of abandoning it, reinvent it as continuing education, crowd-sourcing ideas, and mentoring. Make the office a destination-driven event space with goals and purpose, not a place to waste time and money doing email. 4. The Screening Gap in Women’s Health: BD-Harris Poll A BD-Harris Poll covered by Politico reveals a significant gap in women’s knowledge of cervical cancer causes and means of prevention. Background: Despite being one of the few cancers almost entirely preventable, according to the American Cancer Society (ACS), every year in the United States, 14,000 women are diagnosed with cervical cancer, and more than 4,000 women die from it. While 9 in 10 women (91%) feel knowledgeable about women's health in general, fewer report being knowledgeable about what ages women should get a pap test (unaware: 81%) or HPV test (unaware: 51%). And the study found that two-thirds (67%) were unaware that almost all cervical cancers are caused by HPV. Women are delaying screenings: Of women ages, 18 to 64, 7 in 10 (71%) have delayed getting a pap test – the screening that looks for cervical precancers/cell changes. Takeaway: "Racial and ethnic minorities, rural residents, sexual and gender minorities, and those with limited English proficiency often face cultural, economic, and geographical factors that preclude them from obtaining critical health screenings, including Pap and HPV tests," said Brooke Story, worldwide president of Integrated Diagnostic Solutions for BD. "Since January is Cervical Cancer Awareness Month, there is no better time to analyze women's sentiment around such screenings. The survey results underscore that lack of knowledge is one of the biggest barriers to receiving timely screening. We need more patient-centered communications to educate everyone, especially marginalized and underserved groups, and provide greater access to critical diagnostic tools and services."

America This Week. The latest trends in culture and society from The Harris Poll. The Harris Poll, America This Week survey fielded from December 29th to January 1st among 1,999 U.S. adults found that economic concerns have not abated despite the egg nog: Nearly nine in ten Americans (88%) are still concerned about the economy and inflation (+1%-pt from last week), and three-quarters about affording their living expenses (75%, +5%-pts). Most notably, Americans' fear of losing their jobs shot up 11%-pts to (54%). Here's a chart that distills the most important issues to Americans heading into 2023: Lastly, check out the latest America This Week monthly summary slide deck and tabsfor more insights into inflation and worker sentiment. Download the November report here. - John Gerzema & Will Johnson 1. 71 Favorite Facts of 2022: New York Times-Harris Poll We at The Harris Poll were happy to find our data chosen among the New York Times’ “71 of Our Favorite Facts of 2022.” Our contribution is #63: We found that nearly half of all millennials have tattoos, compared with less than a fifth of Boomers (13%). Additional favorited facts: #47. Humans spend about 35 minutes a day chewing; chimpanzees chew for about 4.5 hours a day, and orangutans for about 6.6 hours. Also, #55. A 2020 study found that up to 30 million workers had the skills to move to new jobs that paid, on average, (70%) more than their jobs at the time. Takeaway: However, what we found recently is that it turns out that nearly half of those with tattoos (45%), almost 60 million Americans, have regrets about them and have had a tattoo removed or will soon. As for what then to consider in 2023...ink wisely, friends. 2. Voters Look Ahead: Harvard CAPS-Harris Poll As we begin the New Year, our Harris Poll Chairmen (and Stagwell Chairman/CEO) Mark Penn lays out an interesting analysis in the latest December Harvard CAPS-Harris Poll. (Download the full report and listen to Mark/The Hill's Bob Cusack podcast). Looking ahead, Americans think increasing inflation will linger: Two-thirds of U.S. voters (66%) think inflation is still increasing, and 6 in 10 (61%) think inflation will continue for at least another year. However, voters are split on whether the Biden administration is to blame for inflation (51%) or has been caused by factors beyond their control (49%). But Americans see economic troubles easing slightly: The percentage of voters who think the economy is heading on the right track (31%) and who are optimistic about their lives over the next year (44%) both increased by (3%-pts). And, while inflation remains the number one most important issue facing the country today (35%), it's down (4%-pts) from November, followed by the economy and jobs (27%) and immigration (24%). Takeaway: Despite the economic malaise in these numbers, we have been steadily increasing our economic optimism. Nearly a third of Americans say the economy is on the right track (31% +10%-pts from June). And more than a quarter now say, "My financial situation is improving" (26%; also +10%-pts from June). So while uncertainty lingers over a coming recession – (41%) think we're in one now; (39%) believe we will be – six straight months of improving economic numbers are hopeful heading into the new year. 3. Americans Turn to Side Hustles: American Staffing Association-Harris Poll Facing inflation and economic uncertainty, U.S. workers are turning to side hustles to shore up their finances, according to our latest survey with American Staffing Association as covered by HR Dive. Nearly 6 in 10 Americans (58%) are debating getting a second job in the next year, with younger Americans being the most likely to (Gen Z: 72%, Millennials: 67% v. Boomers: 30%). Over 6 in 10 employees (62%) report having witnessed employers taking cost-cutting measures or heard employers talking about a potential expression in the past three months. Not a new trend: A survey found by Lending Tree found that close to half of Americans (44%) already have a side hustle, an increase from (13%) in 2020 – where (71%) of those with a second job say they don't think they could cover all their expenses without the extra income. Takeaway: "The effects of a recession are hitting workers across business sectors, including tech and social media companies, e-commerce, and real estate," Richard Wahlquist, President and CEO at the American Staffing Association, said in a news release. "As employers focus on reducing expenses and belt-tightening, workers are considering turning to second jobs or extra shifts to make ends meet." 4. The Doctor Will Ignore You Now: MITRE-Harris Poll In our latest survey in partnership with MITRE, as featured in Becker's Hospital Review, a worrying trend appears in the number of patients, especially among BIPOC and those with disabilities, feeling ignored by healthcare professionals. Over half of patients (52%) feel their symptoms are "ignored, dismissed, or not believed" when seeking medical treatment. That number rises to 6 in 10 among disabled (63% v. non-disabled: 44%) and Hispanic patients (62% v. white: 49%). Additionally, over half of disabled, Black, and Hispanic patients report feeling their healthcare provider is "biased against me based on their attitude, words, or actions" (55%, 52%, 51% v. non-disabled: 34%, white: 38%). And while half of the patients (50%) report their healthcare provider "assumes something about me without asking," it increases to (60%) of disabled patients (v. non-disabled: 42%) and (56%) of Hispanic patients (v. white: 47%). Takeaway: "These findings confirm unacceptable disparities in patient experience along racial and ethnic lines, and for those who are managing chronic health conditions or navigating the world with disabilities," said Juliette Forstenzer Espinosa, senior Medicare, Medicaid, and Affordable Care Act Marketplace strategist, MITRE. "And these categories are, of course, intersectional. There's no question there is work better to serve all populations at the point of care."

America This Week. The latest trends in culture and society from The Harris Poll. In a special newsletter to celebrate the end of 2022, we partnered with Forbes to detail the top ten Harris Polls that generated the most interest among our clients and staff. As our friend, Forbes' Seth Matlins, said, “If there’s a common theme…it’s the rejection of the status quo, regardless of whether that status quo exists in the workplace, the marketplace, the physical and/or digital worlds, or in a rejection of traditional barriers to individual dignity and identity.” Enjoy the holidays, and see you in 2023! - John Gerzema & Will Johnson 1. Changing Generational Values Sit Atop the C-Suite’s Risk Outlook and Concerns Survey Said: Along with regulatory uncertainty, geopolitical instability, and supply chain constraints, Gen Z’s socially-minded consumption behaviors were cited by three-quarters (76%) of business leaders at The Milken Institute Global Conference as having an outsize impact on consumerism, the workplace, and the future of their business. Comparatively, only 12% said the Metaverse would have “a lot of an impact” on their business. What to Consider in 2023: Gen Z will continue to craft a new value system and a world that looks different than what they’ve inherited. They will create and find new ways to be sustainable, to build communities for both work and pleasure (e.g., metaverse, TikTok), and new ways to achieve financial stability (web3, creator economy, unions, smart contracts etc.), all further accelerated by technological advances (e.g., Open AI, AR, XR). 2. Online Identity Is More Important Than Their “IRL” One Survey Said: Over three-quarters of Gen Z and Millennials (79% and 77%, respectively) say being able to express different versions of themselves is important, and 62% of Millennials and 60% of Gen Z think “how you present yourself online is more important than how you present yourself in person.” Many say this with an eye to the metaverse, where over half of those 30 and under want to try on and explore different identities and expressions of the same. What to Consider in 2023: How people identify is a good indicator of where they’ll spend time and money. Expect upticks in digital fashion, beauty, and other signifiers of identity (e.g., digital social clubs) over the next couple of years. Not only is digital fashion more sustainable than physical goods, but with augmented and mixed reality components, it has a depth that physical goods (at least until they’re integrated, don’t.) 3. Maybe You Can Buy Happiness Survey Said: Throughout the year, 80% of Americans reported feeling anxious about inflation, the war in Ukraine, and the impacts of a looming recession. (As an aside, we’ll have whatever the other 20% are having.) How’d many of these people self-soothe? For 79%, it was good old-fashioned consumerism, as “spending to bring joy”, was their therapy of choice. And if the economy continues to worsen, over half (52%) say they’ll keep spending on the things that bring them joy. What to Consider in 2023: There’s no real sense among different demographic groups that the pressures of today’s times will disappear anytime soon. Finding ways to create, inspire and bring joy, while always a good thing, becomes an even more important thing these days, even if it’s as simple as contributing to a #Foodtok. 4. TikTok Is Helping School the Kids Survey Said: Nearly two-thirds of Gen Z TikTok-ers (63%) are using the app regularly to learn, not just pass the time. They’re engaging with the algorithm, creators, and community(ies) for P2P learning, community building, and brand discovery. 50% are searching for cooking recipes, 47% for fashion and/or beauty hacks, and 37% have searched for career advice. Using social media as a venue for learning may be a relatively newly discovered “youth thing,” but it’s also increasingly driving sales. Three-quarters of Gen Z say recommendations from social media influencers impact their decision to make a purchase, which is nearly double that of the gen-pop, 43% of whom do. What to Consider in 2023: TikTok isn’t just a social media platform; it’s a center of gravity for Gen Z, who are more likely to use TikTok than Google to search. While US regulators are considering a stance on TikTok, a generation is raising their hand to participate in the platform, which is giving them more immersive pathways. 5. For Many Americans, The Great Resignation Wasn’t So Great Survey Said: One in five workers (19%) who quit their jobs during the last two years regret it. Beyond regret, only 26% feel good enough about the job they got that they want to stick with it. 33% are already looking for their next opportunity. What to Consider in 2023: The pandemic accelerated the ‘free-agent’ labor economy, a market where employees act more like athletes coming and going for the best offer. In this landscape, employees might be ok with a quick quit-and-replace strategy, even if they have regrets. To future-proof their workforce, employers need to devise long-term loyalty plans (e.g., best-in-class benefits and upskilling), while also encouraging an open-door policy for employees to return. 6. Under-Represented Populations Are Happier Working from Home Survey Said: For those privileged enough to be able to work from home, over half (52%) of Black and (50%) of women professionals say WFH is better for advancing their careersthan working from an office, compared to 42% of men. Home is where they feel more ambitious (Black: 63%, Women: 58% v. Men: 46%) and, sadly, more respected. 72% of women think they can speak their minds more freely and without interruption. What to Consider in 2023: In times of transition, and these are that workplace best practices are being built and rebuilt in real-time. In 2023, consider how employers and employees continue to find the right hybrid balance and inclusive practices and as employees become more self-directed in how they work best. 7. But Working from Home Made It a Lonely Summer for America’s Interns Survey Said: WFH and hybrid workplaces were decidedly less happy for younger generations. 55% of Gen Z interns and new hires said being in often empty offices and supervised at a distance by largely remote managers left them feeling they’d missed out on an adulting rite of passage. 57% said they didn’t feel respected or trusted by management, 48% felt their ideas get overlooked, and 43% said their managers don’t know how to manage them. More than half (61%) said that remote work made it difficult to establish connections, be mentored, and network. What to Consider in 2023: Traditional intern playbooks don’t really work anymore. The (often) mid-level managers tasked with recruiting and managing interns don’t want to be tied to their desks for the summer but creating a funnel of next-generation recruits requires finding a balance that works for each. 8. Leveraging a Job Offer to Get a Raise Survey Said: Over half of American workers (55%) are ready to use a job offer from another company to get a raise at their current one. This increases to 71% among Gen Z, and 68% of Millennials. As a tactic, this approach to leverage and compensation is already up nine percentage points among Gen Z just since January. Clearly, salary savvy is not age-constrained. What to Consider in 2023: When employees are forced to act like ‘free market’ agents, employers may be forced to consider commensurate declines in productivity waste and job satisfaction. Demands for salary transparency will continue to rise, with more states like NY making it mandatory, so expect more companies to standardize base pay with metrics-linked bonus variables. 9. For Wealth and Equity, BIPOC Americans Bet On Crypto Survey Said: Largely missing in the cultural conversation about the rise and fall (and rise and fall) of cryptocurrencies is what it represents for the historically under-represented, particularly people of color. 50% of BIPOC Americans said, “traditional financial institutions are not meant for people like me, and cryptocurrency offers me a way to invest my money independently of these systems.” BIPOC Americans are more likely to feel unfairly treated by the stock market (39%), banking and loan institutions (38%), and even financial advisors (35%) compared to white Americans (33%, 26%, 25%, respectively). This has led more BIPOC Americans to ownership of cryptocurrencies (Black: 31%, Hispanic: 31% v. white: 22%), even though they are less likely to have a 401k account (30% 35% v. 49%) or mutual funds (17%, 16%, v. 27%). What to Consider in 2023: Despite the inherent risks, BIPOC Americans may continue to make alternative asset bets until they think traditional financial institutions design more equitable and transparent products and solutions. Even before the fall of FTX, cryptocurrency’s second largest exchange, Harris Poll's data indicated a significant desire from consumers for government oversight and regulation in this space, along with wanting more education about the role cryptocurrency should play in a balanced portfolio. 10. Companies Have Much More DE&I Work to Do Survey Said: For many people of color, corporate conversations about DEI are all talk and too little action. Despite the fact that 80% of HR managers said their companies had implemented diversity initiatives, only 6 in 10 Black employees (59%) say their companies have made a good effort to recruit and retain Black talent, with even fewer saying they’ve succeeded in increasing internal awareness about anti-Black bias and micro-aggressions (55%) or increasing transparency and accountability for racial diversity efforts (53%). The numbers continue to decline as relates to thinking their companies have increased racial diversity among managers, executives, and other leaders (49%) or have minimized pay inequities (44%). What to Consider in 2023: Inclusion is the only way to sustainable diversity. To retain and recruit top talent, companies need to put racial equity at the core of their practices, not as an add-on. BIPOC employees are 3x as likely to consider leaving their jobs because of the emotional burden related to their race at work, which points to the need to rethink the workplace from the inside out to ensure people feel seen, heard, and respected. 11. Bonus Data Point: Lastly, and on a less important note, the Harris duo offered another data-driven nugget. It turns out that while almost half (45%) of Americans have at least one tattoo, fully 45% of these, nearly 60 million Americans, have regrets about them and have had a tattoo removed or will soon. As for what then to consider in 2023...ink wisely, friends. To hear about these stories and more, check out our America This Week: From The Harris Poll podcast on Spotify and Apple Podcasts, where our CEO John Gerzema and CSO Libby Rodney dive into the numbers. For any polling ideas, reach out to atw@harrispoll.com. Lastly, check out the latest America This Week monthly summary slide deck and tabsfor more insights into inflation and worker sentiment Download the November report here.

America This Week. The latest trends in culture and society from The Harris Poll. The Harris Poll, America This Week survey fielded December 9th to 11th among 2,051 U.S. adults; here's what's changed in our weekly index of important issues to Americans. What's up (vs. last week): (87%) the economy and inflation (+2%-pt), (82%) a potential U.S. recession (+2%-pt), and (71%) affording my living expenses (+2%-pt) What's down: (70%) the War on Ukraine (-2%-pt), (60%) a new COVID-19 variant (-2%-pt), and (48%) about losing my job (-3%-pt) Here's what else you need to know this week: Inflation tempers holiday spending plans: According to a new Bloomberg-Harris Poll, nearly 60% of consumers plan to buy fewer gifts and 'gift' fewer people. A similar percentage are cutting back on holiday travel. And homeownership gets further out of reach: In a new Fortune-Harris Poll, (61%) of Americans feel priced out of today's real estate market. And nearly half say where they live now is unaffordable to the point of being unlivable. Side hustles instead of shuffleboard: A new Axios story on a TransAmerica-Harris Poll finds (41%) of Gen Z envision their golden years as a paid second career, gig work, or nonprofits. #Foodtok trends of 2022: A new Instacart-Harris Poll recaps the top food trends of 2022 and what to look for in '23 as featured on Good Morning America. To hear about these stories and more, check out our America This Week: From The Harris Poll podcast on Spotify and Apple Podcasts, where our CEO John Gerzema and CSO Libby Rodney dive into the numbers. For any polling ideas, reach out to atw@harrispoll.com. Lastly, check out the latest America This Week monthly summary slide deck and tabsfor more insights into inflation and worker sentiment Download the November report here. - John Gerzema & Will Johnson 1. Americans Cut Back on Spending With Inflation Hitting Holidays: Bloomberg-Harris Poll Even with inflation receding this week, higher prices are suppressing consumer activity, according to Americans we polled in our new survey with Bloomberg News: Americans are cutting back on their holiday spending: Nearly six in ten Americans say that because of inflation, they plan to buy fewer gifts, purchase gifts for fewer people, and cut back on holiday travel (64%, 62%, and 61%, respectively). Also, (60%) say their families have decided to limit their spending on gifts, while (36%) have decided to skip gift-giving altogether. Bah-humbug to your basis points: Over half (57%) say inflation has taken the joy out of holiday gift-giving. And (68%) wish they could spend more on gifts this year. "Oh great, socks": Three in ten (29%) expect to be disappointed by the gifts they'll receive this year, with Gen Z and Millennials especially dour at (46%, 41%). Takeaway: According to Deloitte's latest study, Americans are expected to spend about $1,455 each this season. That's around the same as last year's average of $1,463 per person. And our O.A.A.A. holiday spending data shows that (24%) of holiday shoppers were shopping earlier this year compared to last. And when they said they did the majority of their purchasing? (30%) in November, (15%) in October, (13%) spread over several months, and only (12%) this month of December. And lastly, three in five Americans said they are traveling this holiday season (with a third traveling more than last year) despite less than a fifth describing their finances as "very good." 2. The Diminishing American Dream of Homeowning: Fortune-Harris Poll Even in less expensive areas, home prices and interest rates are far outpacing wages and the savings needed to pay for a house or even a condo. This leaves many pessimistic about homeowning. And even for some who bought at lower interest rates, it now comes with regrets in our new survey with Fortune. About (61%) of Americans feel priced out of the current real estate market, and nearly half (47%) say their region has become so unaffordable it's barely livable. Also, (59%) of renters are worried that they will never be able to own a home. And of those who moved in the past two and a half years, nearly half (44%) said they now regret moving to their current home. The motivators of Americans' moves included finding more affordable housing and cost of living and taking advantage of COVID-19-related market turmoil: Yet despite the current difficulties in buying a home amid rising interest rates and persistently low inventory, 4 in 10 (39%) Americans surveyed want to move to a new home in the next three years. Takeaway: "Americans are wrestling with stacked crises," says our colleague Libby Rodney, chief strategy officer and futurist at the Harris Poll. "Our safety is shattered because of what we've been living through. And all of this has a massive impact on consumers and the human psyche. And critical to reestablishing our sense of safety, a foundational principle is shelter and housing." However, a troubling data point is that (50%) of Americans (and 56% of renters) say the American Dream of owning a home is dead. 3. Gen Z's Different Vision of Retirement: Transamerica Center-Harris Poll Remember the F.I.R.E. movement? Younger Americans often dream of early retirement, but what that means is an evolving concept, according to our latest survey with Transamerica Center for Retirement Studies featured in Axios. Over four in ten (43%) of Gen Z in the workforce say they plan to retire before age 65. But that dream gets less optimistic with each successive generation, with just (37%) of Millennials and (24%) of Gen X expecting to retire before 65. Yet what younger people want to do in retirement is vastly different: (41%) dream of paid second acts in retirement, such as new careers, gig work, or joining a nonprofit. There are also some potential red flags between now and retirement for Gen Z: Only a third (35%) say that retirement savings are a financial priority for them, compared with 48% of millennials and 66% of Gen Xers. Takeaway: Gen Zers' expectations for early retirement may have less to do with overly confident financial projections and more about a fundamental shift in attitudes about what is work about– and, therefore, what retirement is. This generation is thinking much more agilely, considering new chapters, new careers, and fulfilling new ambitions as they age. 4. The Top Food Trends of The Year. And What to Expect in 2023: Instacart-Harris Poll This year was a whirlwind of culinary trends, from viral recipes taking off on TikTok (#foodtiktok has over 112 billion views) to changing eating habits amid rising food costs. In our end-of-year survey with Instacart featured in Good Morning America, a whopping (83%) of Americans viewed food and recipe content on social media platforms like TikTok, Instagram, and YouTube, with (61%) viewing content weekly or more often. So, let’s see what we were watching: Grated egg toast: Grated, shaved, and shredded eggs became a simple way to top breakfast like avocado toast with a touch of protein or to create the smoothest egg salad sans chopping. Air fryer recipes: From savory toast to banana bread, #airfryerrecipes amassed over 1.9 billion views on TikTok this past year. Boards: Grab your bread and start dipping: #butterboard garnered 422.2 million views on TikTok thanks to Justine Doiron and her reinvention of the beloved charcuterie board. Balsamic cola: People dubbed this effervescent mix of sparkling water and balsamic vinegar a healthy alternative to Coca-Cola. However, the only similarity was the deep caramel color and fizz for most. Asian cucumber salad: To create a "slinky" effect, place a small Persian cucumber between two even-surface cutting boards or chopsticks to prevent the knife from cutting through the vegetable. Lemon pasta: This Emily Mariko special with just four ingredients -- pasta, parmesan, butter, and lemon -- blew up on July 14 and garnered over 25 million views. Custard toast: The dish has been hyped as "like dessert but for brekky" by healthy food blogger Ayeh Manfre, who hopped on the sweet new social media trend early. Turkish eggs: Tons of people tried and loved these Mediterranean poached eggs over garlicky yogurt -- also known as cilbir -- including Daphne Oz, whose version with Aleppo pepper butter racked up nearly 150,000 likes on TikTok. Biscoff Tiramisu: The first TikTok recipe for this dessert was posted on March 28, and according to Instacart analytics, the platform saw a spike in ingredient orders on April 3. Smashed potatoes: While all potato iterations are delicious in their own right, few are as simple to make, satisfying, and flavor-packed as the method @meatlikemike shared a TikTok that garnered over 34 million views. Takeaway: As 2022 comes to a close, many have already considered what the culinary consumer will add to their table in 2023. Instacart trends expert Laurentia Romaniuk shared with "G.M.A." what she expects to see on #FoodTok in the coming year and discussed viral recipes' influence on people's shopping habits. "Ingredient affordability and availability will be key factors for determining a food trend's success," she said, noting that (56%) of the survey respondents "factor in affordability when considering making a recipe they viewed." Second, she suggested a continuance of "simple and foolproof recipes. "Most people like good food, but they want shortcuts," she said, citing that two-thirds (65%) consider making a recipe from social media if it's "easy to make." Last, she predicts that "recipes and food trends that lean into seasonality and cultural moments will see stronger traction."

America This Week. The latest trends in culture and society from The Harris Poll. In The Harris Poll, America This Week survey fielded December 2nd to 4th, among 1,984 U.S. adults, more American women are concerned over our 'stacked crises' than men. Women are more worried about the economy and inflation (87% v. 83% men), crime rates (87% v. 77%), a potential recession (84% v. 75%), affording their living expenses (73% v. 65%), and even a new COVID-19 variant (66% v. 57%). The only thing men are more worried about is losing their jobs, but even that is a one-point difference (51% v. 50%). Here's what else you need to know this week: Are you doom-scrolling your IRA? A new Nationwide-Harris Poll finds more than half of unretired investors are 'terrified' about their financial futures. And this malaise is contagious: New polling finds nearly two-thirds of healthcare workers are losing sleep over their finances. A new Harris Poll with Express Employment finds that nearly half of hiring managers say their company is experiencing increased turnover, costing companies much money. All this volatility is starting to hurt holiday shopping: A new OAAA-Harris Poll finds eight in ten consumers plan to adjust their holiday shopping given the economy. Hey, do you have any regrets? A new Harris Poll with the Atlanta Journal-Constitution finds nearly one-fifth of Americans are currently removing a tattoo. To hear about these stories and more, check out our America This Week: From The Harris Poll podcast on Spotify and Apple Podcasts, where our CEO John Gerzema and CSO Libby Rodney dive into the numbers. For any polling ideas, reach out to atw@harrispoll.com. Lastly, check out the latest America This Week monthly summary slide deck and tabsfor more insights into inflation and worker sentiment Download the November report here. - John Gerzema & Will Johnson 1. The Latest Bad Habit is Compulsively Checking Retirement Balances: Nationwide-Harris Poll According to our latest survey with Nationwide Retirement Institute, investors feel increased pressure on their financial and retirement plans in today's turbulent economic environment. Nearly half of unretired investors (51%) say they are terrified about their post-retirement financial futures, with over 2 in 5 (43%) checking their retirement account balances more than three times a week. High inflation is leading women and men to rethink when (38% and 26%, respectively) and where they can retire (44%, 28%). Additionally, more women are adjusting their retirement portfolios in light of recent market volatility (35% vs. 26% men). Advisors and financial professionals feel their clients' anxiety: One-third of advisors (34%) say their pre- and recently retired clients are canceling or delaying retirement, and less than a fifth (17%) say this group of clients has contingency plans for a significant market downturn. Takeaway: "As the holiday season approaches, it may be best to take a break from obsessively checking retirement balances," said Eric Henderson, President of Nationwide Annuity. "This can create self-induced anxiety, leading to short-sighted, emotional decisions… Instead, if you want to take proactive steps, have a conversation with your advisor or financial professional and establish a long-term plan – or revisit the plan you already have in place to ensure it remains aligned with your goals in the current environment." 2. Healthcare Workers Lost Sleep Over Finances: IntelyCare-DailyPay-Harris Poll Our latest survey with IntelyCare and Daily Pay, as covered by Medical Economics, paints a troubling picture of America's healthcare workers and their financial health. Nearly two-thirds of healthcare workers report that stress over their finances has hurt their sleep (64%), mental health (59%), self-esteem (56%), physical health (53%), and relationships at home (53%). And more than half (52%) of healthcare workers say they feel less confident about their financial situation vs. a year ago, and eight in ten (79%) are somewhat worried that economic changes will hurt their finances in the next six months. And while (73%) say it's essential that employers provide tools and resources to help their employees manage financial stress, nearly half (46%) do not feel their employer provides adequate resources or benefits to help them manage financial stress. Takeaway: "With the ongoing healthcare labor shortages plaguing this country, it's very disheartening to see that so many of those who remain are struggling…Hiring bonuses and raises that are offset by rising living costs will not translate to building sustainable workforces," said David Coppins, co-founder, and CEO of IntelyCare. And healthcare shortages mean serious business, with a recent HealthDay-Harris Poll detailing that more than two in three (68%) of people who needed healthcare during the past six months experienced delays or challenges in getting the care they needed, with (57%) blaming staffing shortages for their lack of respect. 3. The High Cost of Employee Turnover: Express Employment Professionals-Harris Poll New polling of American hiring managers finds more employees are leaving their place of employment, and this is costing their companies real money: Nearly half of hiring managers (48%) say their company is experiencing increased turnover, up from (44%) in later 2021. And nearly a quarter (23%) of these hiring managers say that employee turnover costs companies an average of $100k or more per year (e.g., cost to rehire, lost productivity). And turnover also impacts other employees: Seven in ten (71%) hiring managers also say employee turnover places a heavy burden on existing employees, with (38%) having to increase workloads for existing employees. A sentiment that employees agree with: In a recent Harris Poll with USA Today, among those who have experienced a coworker and boss leaving, (40%) said they had to cover their work responsibilities, and (28%) reported that the position wasn't replaced and that their work-life balance was reduced (24%). Takeaway: Turnover has become the unseen morale killer, with Greg Sulentic, an Express franchise owner in Nebraska, saying, "Retention has replaced recruiting as the top employment issue with many of our clients." To combat this, Express Employment International CEO Bill Stoller details that "a well-rounded workforce stays. Therefore, the goal of any employer should be to create such a healthy company culture that top talent will turn down other job offers. It may just be the key to stopping future turnover." 4. A Sudden Holiday Spending Downturn? OAAA/Grid-Harris Poll Even while the National Retail Federation predicts that "holiday retail sales during November and December will grow between 6% and 8% to between $942.6 billion and $960.4 billion," new polling shows consumers may be downsizing their holiday shopping and wishlists this year. A new Harris Poll with Out of Home Advertising Association of America (OAAA) in Forbes finds that over 8 in 10 consumers (83%) plan to adjust their holiday shopping because of the economy. This survey also finds that a quarter (24%) of holiday shoppers were shopping earlier this year compared to last, sticking to budgets (46%), as well as using more online retailers than last (34%) this holiday season. Another new study with Grid finds that over three-quarters (78%) say the prices of consumer products will impact their usual holiday plans. And consumers are prioritizing travel over gifts this holiday season. Takeaway: With eighteen days to Christmas, how much this pessimism will hurt spending is unknown. But thrifty shoppers might turn to the secondhand market. These stores are not only more sustainable, but they are typically small businesses. According to a recent NerdWallet-Harris Poll survey, nearly three-quarters of small business owners (73%) say that holiday sales are essential to the success of their businesses. 5. Our Bodies are a Tattoo Canvas? Years Later, Some Crave an Eraser: The Atlanta Journal-Constitution-Harris Poll Tattoos have surged in popularity over the past couple of decades, yet, with so much ink flowing, some people are having second thoughts, according to a new Harris survey with The Atlanta Journal-Constitution. Nearly (40%) of U.S. adults have at least one tattoo, and even more, roughly half (45%) state they're at least somewhat likely to get a permanent tattoo in the future. But not every tattoo was a good decision: Close to a fifth of those with a tattoo (19%) have had or are in the process of having a tattoo removed, and a quarter (27%) are likely to have a tattoo removed in the future. Burying mistakes under more ink: Among those who have or are likely to get a permanent tattoo, (71%) say they would instead get a tattoo they disliked covered by another tattoo than go through the removal process. Takeaway: Tattoos mark life moments, relationships that matter, and mantras with meaning. But life changes and such is the need for permanent ink to be less permanent. That most would cover up rather than erase a tattoo reflects evolving priorities rather than the regret of getting inked in the first place.

America This Week. The latest trends in culture and society from The Harris Poll. The Harris Poll, America This Week survey fielded November 22nd to 23rd, among 2,149 U.S. adults, finds Americans' concern over the economy and inflation (88%), and worry over affording living expenses (74%), hasn't changed much versus mid-April: (87%, 76%) respectively. Here's what else you need to know this week: In a new TIME/Harris Poll, we find that even three years in and four vaccines later, COVID-19 is still wreaking havoc on holiday plans for some Americans. Also, Americans ponder when (or if) a recession is inevitable in our latest Harvard CAPS-Harris Poll. And with Grid, we detail the usage and trust gaps in social media between generations. And lastly, we examine the secondhand clothing market, as featured in Bloomberg. To hear about these stories and more, check out our America This Week: From The Harris Poll podcast on Spotify and Apple Podcasts, where our CEO John Gerzema and CSO Libby Rodney dive into the numbers. For any polling ideas, reach out to atw@harrispoll.com. Lastly, check out the latest America This Week monthly summary slide deck and tabsfor more insights into inflation and worker sentiment Download the November report here. - John Gerzema & Will Johnson 1. COVID-19's Continued Upheaval of Holiday Plans: TIME-Harris Poll It's beginning to look a lot like social distancing: According to our new survey with TIME, holiday celebrations are inching back toward their pre-pandemic norms. But even as much of the country leans away from pandemic-era policies, many families are still planning to take "a side dish and gift to the holiday dinner, not a virus." Nearly three-quarters of Americans (72%) plan to celebrate the holidays with at least one person outside their household – down from (81%) who did so before the pandemic but up from (66%) last year. And close to half of Americans (45%) report plans to travel during this year's holiday season, compared to (58%) pre-pandemic and (42%) last year. But COVID isn't entirely forgotten: Over half of Americans (55%) report that COVID-19 will affect their holiday plans. Even for those gathering in person, about a third plan to limit the size of their celebrations (35%), a quarter will maintain social distancing (23%), and nearly a fifth (17%) will require attendees to be vaccinated. Takeaway: While a sour economy is partly to blame that more than half of Americans say that COVID-19 would affect their holiday plans, it is more about how Americans pay attention to the 6.2 million flu cases reported across the country, according to the CDC. 2. Economic Pessimism Holds Post Election: Harvard CAPS-Harris Poll According to the November Harvard CAPS-Harris Poll findings featured in The Hill, our Harris Poll Chairman (and Stagwell Chairman/CEO) Mark Penn reports on an exhausted electorate burdened by economic malaise and wondering when, or if a recession is on the horizon: Just a third of U.S. voters (32%) believe the country is on the right trackcompared to the wrong track (60%; unsure: 8%). Further, U.S. voters identified inflation and economy/jobs as the two most important issues facing the country today (39%, 27%). And voters share similar feelings about the economy, with a quarter (28%) thinking it's on the right track (v. wrong track: 64%, unsure: 8%). In part, nearly two-thirds of voters (64%) feel the U.S. economy is weak (v. strong: 36%). And nearly half (41%) of Americans think a recession is coming, while the other half (43%) think it's already here: There is a financial bright spot: Compared to June, there has been an (11%-pt) decrease in voters reporting their financial situation worsening (64% to 53%). But still, that's a majority of Americans. Takeaway: With this economic pessimism felt by American voters, Penn details how the electorate may be looking to different leaders: "There's so much animosity in the country against [Trump], and there's much animosity against Biden, too. Neither is the leadership this country is looking for for the future. The question is whether the party regulars will get that message." 3. The Social Media Generation Gap: Grid-Harris Poll As social media platforms have evolved and faced new disruptors, two new surveys with Grid and Yahoo! Finance identifies a generational gap among which sites users prefer and why: YouTube, Instagram, & Facebook are still on top: Three-quarters of Americans have used Facebook in the last six months, with (71%) using YouTube and (51%) using Instagram. Just a third (34%) reported using Twitter or TikTok. Those sites are also the most trusted: 3 in 4 (75%) view Facebook as trustworthy, while 6 in 10 (62%) trust YouTube and Twitter. But those figures obscure differences in how Generation Z interacts with social media. For these younger Americans, YouTube is king (83 percent), followed by Instagram (74 percent) and TikTok (64 percent). And this younger group is also more likely to see TikTok as more trustworthy(65% v. Gen X: 50%, Boomers: 26%) and Twitter as well (64% v. 52%, 29%). Gen Z aren't looking for friend updates; they are leaning into the algorithm: Gen Z doesn't turn to social to see updates from their friends; instead, they turn to social to be informed, entertained, and direct messages. Gen Z says their feed is filled mainly with personalized content that the platform thinks they’ll like(62%), and a majority agree that ‘algorithms have increased the content they like to consume and be entertained by’ (65%). This is in contrast to older people, like Boomers and Gen X, who say most of their feeds consist of 'updates from friends/people I follow' (66% and 57%, respectively). Takeaway: "If you think TikTok is just about viral dances, you'd be mistaken. Young people are turning to it for deeper purposes, like gathering information, building community, and cultivating equity," said Abbey Lunney, co-founder of The Harris Poll Thought Leadership Practice. "We see a giant shift in social media away from surface-level likes, hyper-edited photos towards spaces for authenticity and discovery." 4. The Rising Secondhand Market: Bloomberg-Harris Poll From rapidly reproducing designs to cutting down manufacturing costs (sometimes at the expense of working conditions), fast fashion and big-box retailers have an outsized influence on the clothing industry's impact on the broader economy. However, according to our latest survey in Bloomberg, there is an alternative (resellers) that could gain traction among shoppers. Currently, secondhand retailers (e.g., thrift stores) lag behind mass-market stores in terms of popularity, with just a quarter of consumers (23%) purchasing from one in the last year (v. mass-market retailers: 63%): Secondhand clothing has the potential to become a staple for shoppers: The resale market is primarily seen as established; four in five U.S. adults (84%) think it's on its way up or holding steady and two-thirds (62%) agree that wearing vintage clothes is trendy. Cost and excitement are worth the shop: Seven in ten (70%) secondhand clothing shoppers say that they purchase thrift clothing to save money, and over a third (37%) do so because it helps give them the biggest bang for their buck. Beyond that, (31%) are drawn to the market because of the excitement they feel when searching for unique items. However, convenience is a big challenge that could stand in the way of secondhand clothing retailers: One-fifth (19%) of people who haven't bought secondhand clothes in the last year say that it's too much work to search for them, and a slightly smaller number (14%) say it's more convenient to buy new clothes. Takeaway: While most consumers aren't currently looking to thrift stores to find their next favorite outfit, they have plenty of reasons to shop secondhand. Resellers are often seen as offering unique, eco-friendly items for shoppers on a budget – considerations that may help the broader resale clothing market enter the mainstream.

America This Week. The latest trends in culture and society from The Harris Poll. Our America, This Week survey, fielded November 11th to 13th, 2022, among 1,980 U.S. adults, finds Americans still concerned over the economy (86%) and bracing for continued inflation of groceries (76%), utility bills (71%), interest rates (69%), and gas (68%). Overall, nearly three-quarters (74%) still believe the worst of inflation is yet to come. Here's what else you need to know this week: In partnership with U.S. News & Global Report, we document the systematic barriers preventing financial equity for all Americans which is being presented today by Harris Poll CEO John Gerzema at the U.S. News & World Report inaugural “The State of Equity in America” forum. We then detail Gen Z’s skepticism about listed salaries on job postings with Fortune. The continued interest – but wariness – of the future of crypto, especially among voters covered by Forbes and World Economic Forum. And lastly, the importance of value alignment in talent retention is described in Forbes. To hear about these stories and more, check out our America This Week: From The Harris Poll podcast on Spotify and Apple Podcasts, where our CEO John Gerzema and CSO Libby Rodney dive into the numbers. For any polling ideas, reach out to atw@harrispoll.com. Lastly, check out the America This Week monthly summary slide deck and tabs for more insights into inflation and the state of America. Download the latest report here. - John Gerzema & Will Johnson 1. As America Aims for Equity, Many Believe Systemic Racism Doesn't Exist: U.S. News-Harris Poll Despite the disproportionate toll the COVID-19 pandemic and its economic fallout have had on communities of color, 4 in 10 Americans (41%) are unconvinced that systemic racism exists in the U.S., according to a new survey in partnership with U.S. News & World Report (and presented at their inaugural “The State of Equity in America” forum). Nearly a quarter (24%) of Americans say they did not believe there is systemic racism in America, while another (17%) said they were unsure, with more white Americans remaining unconvinced: Differences in opinions among racial and ethnic groups regarding addressing disparities: Among Black respondents, (80%) agree that systemic racism is responsible for inequalities in areas such as health and finances, compared to only (62%) of whites. Additionally, more Black Americans report strongly agreeing that it's essential for society to address the impacts of discriminatory practices that disadvantage some Americans, compared to just over a third of whites (36%): Two-thirds of respondents disagreed with the notion that wage gaps are not a problem in the U.S., Black respondents were significantly more likely to strongly disagree (43% v. white: 32%). Similarly, over 4 in 10 (43%) Black Americans strongly disagree that workplace discrimination is not a problem, compared to just a quarter (27%) of white Americans. While Americans are equally split on whether businesses or government would be most likely to make a positive impact in advancing equity, they are less likely to be trusted to make meaningful changes compared to small businesses, nonprofits, and educational/health entities: Takeaway: The finding that struck us the most was that while (53%) of white Americans believe systemic racism exists, only (36%) strongly agree that it's essential for society to address the impacts of discriminatory practices. That's a 17 percentage points gap between acknowledgment and action. And it speaks to the malaise in wanting to manage social systems that Jennifer-Jones Austin described this morning as "willful, structural economic deprivation.” 2. Gen Z Skeptical Over Salary Postings: Fortune-Harris Poll Advocates for pay transparency (which New York City adopted this month) argue that posting salary ranges for jobs helps close gender and racial pay gaps and provides a better foundation for younger and future workers. However, according to our latest collaboration with Fortune, younger workers may not care about these rules. Two-thirds (66%) of Gen Z support states and cities requiring companies to include salary ranges in their job postings, but it's far less than older generations (Millennials: 82%, Gen X: 88%, Boomers: 85%). Gen Z employees were also more skeptical that providing salary ranges and benefit packages would create competition between companies for talent andgive more negotiating power to candidates: Their skepticism is bolstered by nearly 6 in 10 Gen Z Americans (58%) agreeing that companies won't include realistic salary ranges in their job postings – something some companies have already been accused of doing. Takeaway: Gen Z has demonstrated that they are comfortable sharing information on social media platforms related to salaries -- much more so than older generations. "Gen Z doesn't need regulations to require companies to comply with pay transparency," Janet Lenaghan, dean of Hofstra University's Frank G. Zarb School of Business, tells Fortune. "They willingly share such data on their own and do so with much more precision than the broad salary ranges companies often provide when mandated to disclose" (Fortune). 3. The Future Crypto Takeover: Grayscale-Harris Poll Our latest survey in partnership with Grayscale, as covered by Forbes and World Economic Forum, found that beyond the usual economy, inflation, and crime midterm concerns, the topic of cryptocurrency is becoming increasingly salient with the electorate, especially as over a third of registered voters aged 18 to 34 currently own crypto (37%). More than half of Americans (53%) agree that "cryptocurrencies are the future of finance," a sentiment that even crosses partisan lines (Democrats: 59%, Republicans: 51%). In part, nearly 6 in 10 say that innovations in finance that rely less on banks and financial intermediaries will create a more equitable economy by allowing more people to access the global financial system. However, nearly 4 in 5 (79%) believe there needs to be more precise regulationof the cryptocurrency market, with again slightly higher support from Democrats (87% v. Republicans: 76%). A similar number (77%) also want the federal government to establish clear rules for cryptocurrency trading (Democrats: 83%, Republicans: 75%). Takeaway: "Crypto presents a rare opportunity to bring voters together in support of bipartisan legislation that will benefit American investors across the board – from those who are unbanked and using crypto to access the global financial system to those who seek to have crypto in their retirement accounts" (World Economic Forum). 4. Company Values Must Match Employee Values: Integral-Harris Poll Company leaders have little control over local, national, or world events, yet, organizations have significant systemic influences on their employees. So, in partnership with Integral, as published by in Forbes, we sought to examine the relationship between personal and company values and the positive impact of alignment. The impact of employee values: Employees who feel their organization reflects their values describe a company culture in which their peers are much more likely to exhibit positive behaviors, such as going the extra mile or mentoring (83%, 78%): The perils of misalignment: When employees believe their employer's values differ, they are more likely to think that their peers may quit (28%) or even harm the company, such as posting negative reviews online (23%). Alignment can boost loyalty: Employee loyalty exceeds 9 in 10 (92%) for employees who believe their organization reflects their values, compared to just 6 in 10 (58%) of those loyal to companies with differing values. Company action is a must: Most employees want their companies to take positive action on issues that impact both their personal and professional well-being, such as employee health and well-being (40%), job creation (32%), data privacy (23%), income, gender, and racial inequality (21%, 20%, 19%, respectively). Takeaway: "Employees expect employers to take a stand and take action on issues that matter to them, and they'll move on to a different employer if there's a mismatch in values alignment. Be clear about your position on a range of issues, understand what matters deeply to your employees and create a way to knit the two in a meaningful way within your employer brand." (Forbes).