John Gerzema

How Women (And the
Men Who Think Like them)
Will Rule the Future

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Forbes: B2B Marketing Has Evolved Into Something Beautiful, And It's Time For Marketers To Adapt

When I started out (around the time Duran Duran roamed the planet), business-to-business (B2B) marketing was confined to the domain of the literal. The customer was deemed rational and analytical, so the messaging was bland and unimaginative. B2B meant “boring-to-boring.” All the communications felt like...

Forbes: According To Americans, Here Are The Top Trends To Look For In Culture This Year

As we ring in the very young new year, our research team at The Harris Poll asked Americans what ideas, trends and ways of life would dominate culture in 2018. We surveyed over 2,000 Americans across demographics (in a nationally-representative sample) to rate a range of cultural markers from movies to...

Forbes: HR's #MeToo Moment

john gerzema

Unless you’ve been manning a radar outpost in Antarctica this month, you’ve noted with great regularity the number of powerful men who have been tossed into the cultural bonfire of sexual misconduct. Yet instead of asking who’s next, perhaps this is a moment to reflect on the systems and cultures...

PRvoke17 Harris Poll CEO John Gerzema discusses how brands are changing to meet the expectations of younger consumers

In The #MeToo Era, Men & Women Say They Want More Female Leaders

Leadership

If the tone of many workplaces was more subdued last year than usual heading into the holiday season, that might be because the news was rife with stories of female (and sometimes male) ambivalence about socio-professional gatherings amid #MeToo. Some companies eliminated parties completely, while others set limits...

Y&R's BAV Consulting, U.S. News and the Wharton School Unveil Second Annual Best Countries Rankings

BAV joined US News and Wharton in debuting the second annual Best Countries rankings. Using our quantitative database to measure nations as brands, the study asked over 21,000 decision makers, influencers and citizens to rank their perceptions of 80 countries across 75 dimensions ranging from being economically...

The New York Times: The Best Country in the World? Survey Says It’s Switzerland

Between seemingly nonstop political jolts and springlike winter days, the world has felt like a pretty unstable place lately. As news alerts buzz your phone and temperatures fluctuate wildly from day to day, you may ask yourself, are there any stable places left in the world? The answer is yes. So, relax. An...

World Economic Forum Annual Meeting at Davos: Gender equality is 170 years away. We cannot wait that long.

Research John conducted for Unilever was presented by Paul Polman at the World Economic Forum's 2017 Annual Meeting in Davos, Switzerland. The CPG gaint is "ugring world leaders to unstereotype the workplace" according to the release: Following Unilever-commissioned research on the importance of...

U.S. News: Donald Trump and the Clickbait Presidency

"Meryl Streep, one of the most over-rated actresses in Hollywood" … "Media is fake!"…"Are we living in Nazi Germany?"…"I love Hispanics!" Perhaps historians will not have to dust off old books, but just surf the tweets of our future entertainer-in-chief....

AdAge: Future for Agencies and Clients Will Focus on Partnerships

Partnerships between agencies and clients in which both entities are working toward shared objectives are key for the industry's future, said Andrew Bruce, CEO of Publicis Communications North America, during a panel at Advertising Week. Mr. Bruce added that a "partnership feels so much more open" and allows the...