John Gerzema

How Women (And the
Men Who Think Like them)
Will Rule the Future

Featured

Axios Social good is the new sales pitch

New data from an exclusive Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can promise a better future for society. Why it matters: Legacy brands are facing their stiffest competition yet from mission-driven upstarts. Many are hoping that marketing...

San Francisco Chronicle Public trusts smaller companies more than big companies

john gerzema

Since the global financial crisis, smaller companies that connect locally with customers — providing more personalized service and demonstrating values that resonate within their local communities — are now more esteemed, more readily trusted than the old-style giants. If you grew up as I did...

Axios: 3 trends driving corporate image

The Axios Harris Poll 100 ranks the reputations of the most visible U.S. companies, based on a nationally representative sample of 18,228 Americans, and the rankings are billed as "a measurement of what real people think right now about the companies in our cultural conversation." The big...

CNBC Power Lunch: Survey: Americans feel more positively about CEO leadership

john gerzema

It seems like the American people would have cause to distrust business leaders, and yet new data from The Harris Poll’s latest Reputation Quotient Leadership study shows that Americans are actually feeling better about CEOs across the country. The findings were revealed on CNBC’s Power Lunch and The Harris Poll’s CEO...

U.S. News & World Report A New Era Requires a New Type of Leader

john gerzema

“MY GOAL IS TO BE THE least-powerful CEO ever,” Ilkka Paananen told me in an phone interview in 2015. At the time, we had just published our book The Athena Doctrine (How Women (And the Men Who Think Like Them) Will Rule the Future. I was trying to document how modern leaders were adapting from the old...

In The #MeToo Era, Men & Women Say They Want More Female Leaders

Leadership

If the tone of many workplaces was more subdued last year than usual heading into the holiday season, that might be because the news was rife with stories of female (and sometimes male) ambivalence about socio-professional gatherings amid #MeToo. Some companies eliminated parties completely, while others set limits...

The Holmes Report PRovoke18: "Think Like An Activist" To Connect With Consumers

“Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today. “Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today, after...

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John Gerzema, CEO of The Harris Poll, is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands.