May 17, 2012
I gave an interview with KCBS in San Francisco this morning on the slowing of engagement time of apps. Despite estimates that more than half of all phones in America are now smartphones, a study conducted by Neilsen revealed that mobile app usage time hasn’t changed much. In 2011, the average amount of app usage time [...]
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May 16, 2012
I enjoyed the past two days speaking at a luncheon with Unilever’s CEO Paul Pohlman (and then at todays conference) on the challenges and mandates for corporate sustainability. A copy of my speech is here. And I urge you to read up on Paul’s philosophies and practices at Unilever. He is by far, one of [...]
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May 11, 2012
Want to Succeed in Business? Call Mom. Our OP-ED in today’s Los Angeles Times
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May 1, 2012
In this latest video, I offer a perspective of how we at BAV Consulting think about reframing the discussion about brands and brand value. Brand value has increased by 80% in thirty years and now comprises nearly one third of the value of the average S&P 500 company. Yet why in most firms are brands [...]
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