RT @HarrisPoll: Heading to #CannesLions? @HarrisPoll CEO @johngerzema will be sharing new #data on Brand Safety, live at a panel with @doub
Our Harris @HarrisPoll research featured in @axios this morning on the erosion of acceptance for #LGBTQ acceptance… https://t.co/rE5eflKY90
RT @MDCPartners: #authenticity matters MDC Chairman and CEO @Mark_Penn and @johngerzema discuss at #CannesLions https://t.co/4HbxGovlVw
RT @femalequotient: Quality Equality Messaging: Here's why authenticity still matters: https://t.co/4cuIGSatQJ @ShelleyZalis @Mark_Penn @st
RT @stagwellgroup: Loved your comment @johngerzema "What has happened in the last year is consumers really got woke to data privacy... cons…
RT @jmcindoe: Consumers respect brands that truly stand for something - even across the “aisle.” Thanks to @axios and @stagwellgroup and o…
RT @stagwellgroup: Excited to hear @johngerzema thoughts at the Under Siege: The Internet as a Sustainable Marketing Channel panel #CannesL
RT @stagwellgroup: Brand safety. Data & privacy. Brand disruption & innovation. Leadership & empowerment. The role of masculinity in today'…
Our latest Harvard Harris Poll podcast is out from Harris Chairman and Presidential Pollster @Mark_Penn #pollshttps://t.co/oZtkpSVcBG
RT @ndrapeau: and @johngerzema of @HarrisPoll for a deep dive into future trends
RT @TinaSturdevant: @johngerzema hi! hope you're well! came across this article & thought it was super interesting considering our breakfas…
Latest Spin on Laundromats Includes Pastries, Movie Nights and Maybe Even Karaoke - The Wall Street Journal https://t.co/9zfEHRiBwX
RT @CEIR_HQ: Join @ndrapeau of CEIR, @LindseyPiegza of @Stifel and @johngerzema of @HarrisPoll for a deep dive into future trends that will…
China builds a facial recognition app for pandas — Quartz https://t.co/V0ikYiMPpK

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New data from an exclusive Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can promise a better future for society. Why it matters: Legacy brands are facing their stiffest competition yet from mission-driven upstarts. Many are hoping that marketing...
Since the global financial crisis, smaller companies that connect locally with customers — providing more personalized service and demonstrating values that resonate within their local communities — are now more esteemed, more readily trusted than the old-style giants.   If you grew up as I did...
The Axios Harris Poll 100 ranks the reputations of the most visible U.S. companies, based on a nationally representative sample of 18,228 Americans, and the rankings are billed as "a measurement of what real people think right now about the companies in our cultural conversation." The big...
It seems like the American people would have cause to distrust business leaders, and yet new data from The Harris Poll’s latest Reputation Quotient Leadership study shows that Americans are actually feeling better about CEOs across the country. The findings were revealed on CNBC’s Power Lunch and The Harris Poll’s CEO...
“MY GOAL IS TO BE THE least-powerful CEO ever,” Ilkka Paananen told me in an phone interview in 2015. At the time, we had just published our book The Athena Doctrine (How Women (And the Men Who Think Like Them) Will Rule the Future. I was trying to document how modern leaders were adapting from the old...
If the tone of many workplaces was more subdued last year than usual heading into the holiday season, that might be because the news was rife with stories of female (and sometimes male) ambivalence about socio-professional gatherings amid #MeToo. Some companies eliminated parties completely, while others set limits...
“Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today. “Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today, after...

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