More Americans know their astrology sign (66%) than their blood type (51%) – and even fewer younger Americans know… https://t.co/d7RhtR03Hv
Check out the latest article in my newsletter: America This Week: State of Snacking, More Know Their Astrology Sign… https://t.co/exXcGgLIgf
Check out the latest article in my newsletter: America This Week: Davos Doubts, Consumers Keep Truckin'​, Kitch… https://t.co/55ery4mvo8
Check out the latest article in my newsletter: America This Week: Robot Cats, Retirement Reinvented, Offices Are Li… https://t.co/oeoq7jitYD
Check out the latest article in my newsletter: America This Week: Monkeys Do a Lot of Chewing, Economic Clouds Part… https://t.co/QF4l2AkIGx
RT @SethMatlins: For my @Forbes latest, I sat with @HarrisPoll CEO @johngerzema and CSO #LibbyRodney to look back at 10 of their polls that…
Check out the latest article in my newsletter: America This Week: Ten Polls That Generated The Most Interest In 202… https://t.co/a16PD5YYnh
Check out the latest article in my newsletter: America This Week: Inflation is Scrooging Us, The Mortgage is Too Da… https://t.co/HC3u7KNJgx
Check out the latest article in my newsletter: America This Week: IRA Doom-scrolling, Unhealthy Portfolios, Higher… https://t.co/XND75TO0ai
Check out the latest article in my newsletter: America This Week: Holidays Can’t Shake COVID, Are We In a Recession… https://t.co/79gAXTv5zR
Check out the latest article in my newsletter: America This Week: Racism Denial, Gen Z Salary Skepticism, and Compa… https://t.co/8TpWRbICRq
RT @usnews: .@johngerzema, CEO of The Harris Poll, presents @usnews / @HarrisPoll survey findings on the state of economic equity in Americ…
America This Week @HarrisPoll #podcast @LibbyG and I discuss what #advertisers should know about @Twitter users bef… https://t.co/cHHzq0t2aE
RT @CalHospitals: Join @reginabenjamin @darrenwalker @MTorresSpringer @johngerzema and others Nov 16 for The State of Equity in America. Th…
Our talk, "Not What You Think" #ForbesCMO summit on underlying values in today's marketing trends https://t.co/uaMoES2QX8 @Forbes

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New data from an exclusive Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can promise a better future for society. Why it matters: Legacy brands are facing their stiffest competition yet from mission-driven upstarts. Many are hoping that marketing...
Since the global financial crisis, smaller companies that connect locally with customers — providing more personalized service and demonstrating values that resonate within their local communities — are now more esteemed, more readily trusted than the old-style giants.   If you grew up as I did...
The Axios Harris Poll 100 ranks the reputations of the most visible U.S. companies, based on a nationally representative sample of 18,228 Americans, and the rankings are billed as "a measurement of what real people think right now about the companies in our cultural conversation." The big...
It seems like the American people would have cause to distrust business leaders, and yet new data from The Harris Poll’s latest Reputation Quotient Leadership study shows that Americans are actually feeling better about CEOs across the country. The findings were revealed on CNBC’s Power Lunch and The Harris Poll’s CEO...
“MY GOAL IS TO BE THE least-powerful CEO ever,” Ilkka Paananen told me in an phone interview in 2015. At the time, we had just published our book The Athena Doctrine (How Women (And the Men Who Think Like Them) Will Rule the Future. I was trying to document how modern leaders were adapting from the old...
If the tone of many workplaces was more subdued last year than usual heading into the holiday season, that might be because the news was rife with stories of female (and sometimes male) ambivalence about socio-professional gatherings amid #MeToo. Some companies eliminated parties completely, while others set limits...
“Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today. “Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today, after...

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