John Gerzema

How Women (And the
Men Who Think Like them)
Will Rule the Future

Featured

Y&R's BAV Consulting, U.S. News and the Wharton School Unveil Second Annual Best Countries Rankings

BAV joined US News and Wharton in debuting the second annual Best Countries rankings. Using our quantitative database to measure nations as brands, the study asked over 21,000 decision makers, influencers and citizens to rank their perceptions of 80 countries across 75 dimensions ranging from being economically...

The New York Times: The Best Country in the World? Survey Says It’s Switzerland

Between seemingly nonstop political jolts and springlike winter days, the world has felt like a pretty unstable place lately. As news alerts buzz your phone and temperatures fluctuate wildly from day to day, you may ask yourself, are there any stable places left in the world? The answer is yes. So, relax. An...

World Economic Forum Annual Meeting at Davos: Gender equality is 170 years away. We cannot wait that long.

Research John conducted for Unilever was presented by Paul Polman at the World Economic Forum's 2017 Annual Meeting in Davos, Switzerland. The CPG gaint is "ugring world leaders to unstereotype the workplace" according to the release: Following Unilever-commissioned research on the importance of...

U.S. News: Donald Trump and the Clickbait Presidency

"Meryl Streep, one of the most over-rated actresses in Hollywood" … "Media is fake!"…"Are we living in Nazi Germany?"…"I love Hispanics!" Perhaps historians will not have to dust off old books, but just surf the tweets of our future entertainer-in-chief....

AdAge: Future for Agencies and Clients Will Focus on Partnerships

Partnerships between agencies and clients in which both entities are working toward shared objectives are key for the industry's future, said Andrew Bruce, CEO of Publicis Communications North America, during a panel at Advertising Week. Mr. Bruce added that a "partnership feels so much more open" and allows the...

Forbes: John Gerzema Featured Among Must-Follow Marketing Minds on Twitter

Last week Vala Afshar wrote a thoughtful and comprehensive list of the 100 Must Follow on Twitter in 2014. These 100 Twitter accounts, he wrote, will educate you on the very latest and best business, technology and leadership practices. What about marketing and media? There is some crossover on the minds below....

Ford Trends 2015: The Female Frontier

athena doctrine

On June 25th, I spoke at the 2014 Ford Trends Conference in Dearborn, Michigan – a three day media event whose speaker line-up included Harvard Business School professor and author Clayton Christenson, designer Kenneth Cole and Mark Fields, the incoming Ford CEO. I spoke on a panel titled “The Female...

Huffington Post: Anti-Semitism -- The Facts and the Hope

Israel

Talking about a resurgence of anti-Semitism with the burial of four French Jews in Israel yesterday is undeniably, and perhaps unavoidably, fraught with charged emotions. Whether you are among those who believe that incidents are isolated and sporadic, or those who fear that they are intrinsic and systemic, there is...

CBS News: The Future of Civil Rights Must Be Gender Equality

What needs to happen in the next 50 years for equality to be fully-realized in the U.S.? Consider employment, income, wealth and political power, and it's hard to escape the fact that gender equality must be our leading goal when it comes to the future of civil rights. Beyond the hard data, it's hard to...

PSFK: How Diversity Makes Tech a Stronger Industry

PSFK Managing Editor Dory Carr-Harris brought together Nikki Kauffman, Rachel Sklar, Jessica Lawrence and myself for a panel on how to achieve diversity in the workplace at PSFK Conference 2014. The panel discussed the qualities of ideal leadership and how diversity can be attained for a better functioning workplace....