We launched our @axios @HarrisPoll 100 Corp Rep survey: Clorox, Hershey's, Amazon, Publix and General Mills top 5;… https://t.co/N5FTXe0FiG
RT @YahooFinance: Highlight: @HarrisPoll CEO @JohnGerzema on the top consumer brands: "Values and ethics really matter. The top-performing…
RT @ethisphere: Consumers are reporting more positive sentiment toward nearly every industry during the #COVID19 crisis and #BLM movement.…
New @HarrisPoll: Two-thirds of Americans (66%) say they support a national holiday for #Juneteenth @USATODAYhttps://t.co/W177Gh8Tpf
RT @TriNet: TriNet SVP/CMO/CCO @mendenhallma and @HarrisPoll CEO @JohnGerzema break down the latest on our #survey results about the state…
RT @darrenrovell: JUST IN: New @HarrisPoll in that reflects that 9% of the general population has a negative feeling towards Nike. Was 17%…
RT @darrenrovell: After Kaepernick ad in 2018, 21% of people representative of the general population said to @HarrisPoll they would boycot…
We @theharrispoll went back to repeat a poll we conducted in 2018 of the @Nike @Kaepernick7 ad and it reveals how A… https://t.co/zHiOCMTcE2
RT @KaplanSportsBiz: Two years later, Nike’s Colin Kaepernick ad an even bigger success, poll shows. My story https://t.co/xYClYhXDr3
RT @HarrisPoll: NEW POLL: @HarrisPoll #Essential100 named @amazon as one of the most essential companies in America during the #COVID19 pan…
Check out the latest article in my series: Harris Poll Releases The Essential 100: A Ranking of Corporate Response… https://t.co/O6uNmQq5sH
Merriam-Webster changes “racism” definition to include systemic oppression https://t.co/VM9zoi4e0i
Coronavirus is hastening the demise of US malls — Quartz https://t.co/Jdg8fsd95J
Bike demand soars as Covid-wary riders ditch transit for cycling — Quartz https://t.co/7mSHtlUBDS
Doctors Are Tweeting About Coronavirus to Make Facts Go Viral - WSJ https://t.co/PByOongyW1

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New data from an exclusive Axios/Harris poll finds that public perception of companies is deeply impacted by how much those companies can promise a better future for society. Why it matters: Legacy brands are facing their stiffest competition yet from mission-driven upstarts. Many are hoping that marketing...
Since the global financial crisis, smaller companies that connect locally with customers — providing more personalized service and demonstrating values that resonate within their local communities — are now more esteemed, more readily trusted than the old-style giants.   If you grew up as I did...
The Axios Harris Poll 100 ranks the reputations of the most visible U.S. companies, based on a nationally representative sample of 18,228 Americans, and the rankings are billed as "a measurement of what real people think right now about the companies in our cultural conversation." The big...
It seems like the American people would have cause to distrust business leaders, and yet new data from The Harris Poll’s latest Reputation Quotient Leadership study shows that Americans are actually feeling better about CEOs across the country. The findings were revealed on CNBC’s Power Lunch and The Harris Poll’s CEO...
“MY GOAL IS TO BE THE least-powerful CEO ever,” Ilkka Paananen told me in an phone interview in 2015. At the time, we had just published our book The Athena Doctrine (How Women (And the Men Who Think Like Them) Will Rule the Future. I was trying to document how modern leaders were adapting from the old...
If the tone of many workplaces was more subdued last year than usual heading into the holiday season, that might be because the news was rife with stories of female (and sometimes male) ambivalence about socio-professional gatherings amid #MeToo. Some companies eliminated parties completely, while others set limits...
“Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today. “Companies need to get on the front foot and think like an activist,” John Gerzema, CEO of The Harris Poll, told attendees at PRovoke18 today, after...

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